Run a Profitable Gym 11 Things We Learned From COVID (The Fitness Industry's New Normal)
"Never miss a crisis."
Why? Because every crisis is an opportunity, whether it's to learn, improve or even start all over.
Here, Two-Brain founder Chris Cooper shares the lessons he's learned from the COVID crisis—lessons that can help you become antifragile and emerge from this pandemic stronger than ever.
Links:
Forever Fierce
Wodify
Contact:
chris@twobrainbusiness.com
Timeline:
3:03 – What the data says about gyms and the COVID crisis.
6:40 – Watch out for false gurus.
8:48 – The gyms that survived the COVID crisis vs. the ones that didn’t.
12:11 – The Prescriptive Model: The key to survival.
14:36 – Never miss a crisis.
17:31 – What effective crisis leadership really looks like.
21:43 – When downsizing is a good thing.
22:49 – Investing in mentorship during crisis.
26:38 – Forced to focus on what matters most.
31:09 – Discovering resilience.