“Hey, Coop, can you tell me how your lead-nurture process works at Two-Brain?” This question prompted Chris Cooper to pull back the curtain and explain exactly how he built his business through conversations. You can use the same process to build your gym, too.Listen as Chris lays out four simple steps to using conversations to get more gym clients. Bonus: You can use a similar approach to increase your retention and re-engage departed members.Chris used content marketing to build the largest gym-mentorship business in the word, and all his secrets are on display for you. Listen, learn, then start the conversations that will grow your business.LinksGrowth ProgramTinker Program2:53 - Bridging the gap between awareness and commitment in 4 steps6:30 - Bob Burg's 10 conversation starters10:14 - Conversations that increase retention11:20 - Reacquiring departed clients12:59 - The Authority Ladder

"We are in the business, you and I, of changing lives. If somebody comes into your gym and leaves a month later, they have not changed their life."Two-Brain founder and gym owner Chris Cooper said that, and  if you're a coach, trainer or fitness entrepreneur, you know it's true.So how do you measure "lives changed?" And how do you make greater changes in the lives of clients? The key: increasing retention—or length of engagement (LEG). The longer you keep clients, the more their lives will be changed. And your gym will benefit, too.To help you, Chris has a simple way to track length of engagement, as well as tips for increasing it. Listen, take action, change lives and build a thriving business.0:41 - Changing lives through retention6:23 - Driving retention up14:27 - Tracking metrics and calculating LEG

It's nice to think you could run a business without making any mistakes. But that's just not the case. Luckily, Two-Brain Business has a team of experienced mentors who share the mistakes they've made so other gym owners can avoid them.In today's episode of Two-Brain Radio, Chris Cooper shares stories and advice from a handful of mentors on the Two-Brain team. He takes you through the most common mistakes that gym owners make, then he explains how to fix them and ensure they will never happen again.0:40 - Two-Brain mentor Kenny Markwardt: mistakes are unavoidable2:04 - What to do when you've made a mistake5:05 - Two-Brain COO Amber Cooper: hiring "friend employees"9:29 - Kenny Markwardt on backsliding13:51 Two-Brain mentor Colm O'Reilly: managing the cost of failure

Gym owner Chris Thacker reached over $1 million in gross revenue, but he had a problem: An expansion came with increased expenses, and Thacker was struggling to keep on top of the mounting bills. He wasn't paying himself what he was worth, either. So he called Two-Brain Business. With Two-Brain's guidance, Thacker got rid of discounts on training, shored up his service, increased his rates and ensured he was getting ROI on his expenses. Now with a longer onboarding process, and the addition of group coaching, the gym is running like a top and Chris is finally paying himself a good salary. To help you do the same thing, Chris will pull back the curtain and tell you exactly how he turned his business around to create the life he wants for his family.1:16 - The structure and history of The L.A.B. Gym16:22 - Rent, wages and scaling back25:54 - Working with a mentor33:34 - The steps to profitability39:54 - Goal reviews and retention49:34 - The value of mentorship and the future of The L.A.B.

You're making good money at your gym. You have great client retention and a solid headcount. Things are going well. So what now?In today's episode of Two-Brain Radio, Chris Cooper helps you scale beyond your current gym. He discusses how to prepare your team to run your gym without you so you can tackle your next endeavor.  Chris also takes you through your options as an entrepreneur. Expand your gym? Open a second location? Start another business entirely? Once your gym's success has given you freedom, the future is up to you. This is what we call "Tinker Phase" in Two-Brain, and we have a program designed to help you find your full potential as an entrepreneur.LinkTinker Phase Mentorship0:51 - Options beyond your current gym01:48 - Testing the resilience of your gym03:00 - The key to long-term success09:09 - A business owner's three points of leverage15:14 - How to level up your staff

Can Two-Brain Business help gyms outside the U.S. and Canada? Yes!Two-Brain is the largest gym mentorship company in the world and has helped over 2,000 gyms all over the globe. We have  clients in Sweden, Norway, Denmark, Australia, New Zealand, France, Ireland, the U.K., Chile, Brazil, United Arab Emirates, Taiwan, Japan and many other countries. Two-Brain also has multilingual mentors in a host of different countries. The main thing Chris Cooper has learned by helping business owners around the world: Some things translate and others don't. For example, rent rates might be different in Copenhagen and Sydney. But the concept of getting  maximum return on investment for your space is universal. So mentors always start with sound universal principles and then tailor exact business-building tactics to each unique gym.  In today's episode, Chris discusses how Two-Brain analyzes data to determine universal best practices a mentor can use to help individual gym owners all over the world, regardless of their currencies, customs or local situations. Listen to find out how Two-Brain can help you build your fitness business—wherever you are.LinksTwo-Brain Map: current mentorship clients0:33 - Whirlwind Two-Brain international tour2:24 - COVID adaptations worldwide3:06 - Creating systems with a global perspective3:37 - The Two-Brain Map5:07 - Mentors from around the world6:14 - All gyms worldwide: similarities and differences8:52 - Testing new systems in global markets

You want your business to run like a well-oiled machine—whether you’re there or not. But you can’t do that if the systems that keep the machine running are all in your head.In today’s episode of Two-Brain Radio, Chris Cooper shares a valuable lesson from 2020 Summit speaker and retired Navy SEAL Jocko Willink: Discipline equals freedom. The secret to generating more revenue in your gym isn’t raising rates or getting more clients. It’s discipline. It’s having systems and standards in place that staff and clients can understand. These rules will solve problems for them in the long run and leave very little room for mistakes. Instead of frustration, you'll have freedom.To ensure your gym runs exactly how you want it to run, listen to today’s episode and start focusing on discipline.Links"How to Make $100,000 Per Year With 150 Clients"01:11 - The problem with keeping your business in your head05:44 - Six reasons you're not making money08:44 - Fixing these problems through self-discipline10:51 - How to start laying out standard operating procedures14:59 - Stress-testing your systems and procedures18:15 - Using new freedom to grow your business

The CrossFit Games: You're there to watch the athletes and events. But what else would the clever affiliate owner do in Madison to grow a gym business?In today's episode of Two-Brain Radio, Chris Cooper gives you some last-minute advice on tackling the Games correctly as an affiliate owner. He discusses the booths you should visit, the people you should meet, and the ways you can enhance the experience for yourself, your team and your community back home.Enjoy the 2022 Games!00:27 - Why the Games are valuable to affiliates02:01 - Visiting the Affiliate Lounge03:54 - Vendor Village booths you can't miss10:41 - Working out during the Games11:13 - Making your own media during the Games

How do you build an A+ staff?It's a critical question. Hire the wrong people and you'll have headaches. Put the right people in the wrong chairs and you'll have headaches. But if you get the right people in the right roles, your business will grow quickly, and you'll be surrounded with happy, talented team members who make life better for you and your clients.In this episode, Chris Cooper explains how Two-Brain hires mentors—and he'll tell you exactly how you can apply a similar process in your gym to find perfect staff members. 1:21 - Two-Brain's hiring process4:29 - The evolution of Two-Brain6:00 - ROI on mentorship7:00 - Hiring for your business

How did gym owner Brian Bott reach $426 and earn a spot on this month's average revenue per member leaderboard? Semi-private training!Bott's impressive stats are primarily the result of personal training done in groups of no more than four. This isn't "small-group training" where each client does a variation of the same workout. Instead, a highly skilled coach delivers completely individualized programming to three or four clients at the same time. In this podcast, Bott spills the secrets and lays out what you need to keep in mind if you want to set up a similar model for your gym. Brian explains how prices his offerings, develops coaches and creates careers, ensures a high level of service, retains members, and attracts new clients without spending money on ads.LinksThe 4/9ths ModelAffinity Marketing Guide1:15 - Brian's business model7:18 - Membership structure and pricing15:56 - Finding and onboarding clients19:10 - Staff training systems27:04 - Solving the "icon problem"32:13 - Annual and month-to-month memberships44:36 - How Brian finds high-value clients