

The Game Changing Attorney Podcast with Michael Mogill
Michael Mogill
How can you become a game changer?Michael Mogill, Founder and CEO of Crisp, has used his mastery of marketing for lawyers to grow his company to an 8-figure powerhouse. In just a few years, Crisp has helped thousands of attorneys adapt to the new legal landscape, differentiate themselves from the competition, and earn millions in new revenue.In every episode, you’ll hear from law firm entrepreneurs and market leaders — people who flourish in the face of adversity, challenge the status quo, and define what it means to be a game changer.We investigate success stories and business growth and scalability strategies that can help you attract your ideal clients. Plus, discover hidden insights and actionable advice on how company culture and employee engagement, marketing and advertising, and management and hiring fit into the big picture.What do all our guests have in common? These successful attorneys and business owners prove that the key to innovation is a game-changing mindset. If you want to run your law firm like an entrepreneur, achieve a greater ROI, and build a world-class organization that stands the test of time, then you’re in good company.Subscribe to the Game Changing Attorney Podcast and get ready to take your business to the next level.For more information, visit https://www.crisp.co/podcast/
Episodes
Mentioned books

May 29, 2025 • 16min
367. AMMA — Market Domination Starts With the One Thing Most Lawyers Avoid
What if trying to help everyone is the very thing keeping your law firm from growing?
In this episode of The Game Changing Attorney Podcast, Michael and Jessica Mogill challenge the myth that more is better — more practice areas, more clients, more complexity. Instead, they reveal why clarity, consistency, and restraint are the real drivers of sustainable growth.
From the $10M rule to the art of saying “no,” this episode is a practical blueprint for law firm owners ready to scale without spreading themselves — or their teams — too thin.
Here’s what you’ll learn:
Why the best cases go to the best marketers
What the $10M rule means for your expansion plans
Why generalists struggle to grow — and how specialists win
The real impact of saying “no” to misaligned clients
How focus helps you build authority and trust
If you’re ready to scale your firm without losing focus, this episode will challenge you to lead with clarity, say no with confidence, and grow where it matters most.
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Show Notes:
00:01 – Introduction
03:28 – Should I Niche Down to Compete With a Younger Attorney?
07:23 – Should I Expand Into New Practice Areas to Grow?
12:00 – How Do I Say No to Longtime Clients?
14:09 – The Power of Saying No to Stay Focused
15:30 – Why Boundaries Are a Sign of Growth
16:10 – Saying Yes Means Saying No to Something Else
16:14 – Final Thoughts: You Have the Power to Choose
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Links & Resources:
Turf Grass Phone Case
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Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel.
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Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more.
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If you enjoyed this episode, you may also like:
199. Jesse Cole — Change the Game, Break the Rules, and Create an Unforgettable Experience
258. AMMA — The Power of No: Setting Boundaries for Focused Growth
333. AMMA — Win More High-Value Cases: How to Build a Brand Clients Trust

May 27, 2025 • 50min
366. How to Transform Your Business with Military Precision and Strategy with John Berry
What if your greatest leadership challenge isn’t your team — it’s you?
In this episode of The Game Changing Attorney Podcast, decorated U.S. Army veteran and CEO of Berry Law, John Berry returns to share the tough lessons, tactical systems, and mindset shifts that have shaped his evolution as a leader. From military missions to managing a fast-growing law firm, John opens up about what it really takes to earn trust, retain A-players, and lead with conviction — even when the pressure is on.
Here’s what you’ll learn:
Why discipline, restraint, and reflection are essential to long-term leadership
How to recruit and retain top talent by scaling culture from the inside out
What it takes to become the kind of leader people choose to follow
If you’re ready to look in the mirror and lead at a higher level, this episode will show you how real change starts from within.
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Show Notes:
00:00 – Introduction: From Combat to Courtroom
02:18 – Why Most Leaders Get Leadership Wrong
05:42 – The Hard Lessons of Hiring and Building the Right Culture
10:04 – Leadership Under Pressure: Lessons from the Battlefield
17:09 – The Cost of Conflict Avoidance and the Power of Feedback
26:43 – Operation Spear Tip: Scalable Hiring Through Referrals
33:06 – When to Coach, Confront, or Cut Loose
42:18 – Simplifying Practice Areas to Scale with Focus
56:03 – Final Thoughts: Change Yourself to Change the Game
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Links & Resources:
Berry Law
Veteran Led by John Berry
Extreme Ownership by Jocko Willink & Leif Babin
The Dichotomy of Leadership by Jocko Willink & Leif Babin
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Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel.
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Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more.
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If you enjoyed this episode, you may also like:
255. Joe De Sena — The Spartan Mindset: Embracing Discomfort and Unleashing Mental Toughness
303. Eric Thomas — Turning Struggles into Strength: A Blueprint for Resilience
331. AMMA — Failure to Reflect is Failure to Grow: The Brutal Truth About Staying Stuck

May 22, 2025 • 20min
365. AMMA — Entitlement Is Killing Your Business and Here's Why
What if the reason your clients, team, or peers don’t recognize your value… is because you never showed them?
In this episode of The Game Changing Attorney Podcast, Michael Mogill breaks down the unseen habits, small slips, and silent wins that separate those who sustain excellence from those who quietly fall behind. From holding the line on standards to making your effort visible, this episode is a tactical reminder that the little things are never little — and that complacency has a price.
Here’s what you’ll learn:
Why discipline erodes in the details — and how to hold the line
How to make your unseen efforts visible to your team and clients
What it really takes to prevent success from turning into stagnation
Want to stay at the top? This episode is your reminder to act like it — every single day.
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Show Notes:
00:00 – Introduction
03:48 – Teaching Entrepreneurial Lessons to the Next Generation
08:07 – The Bracelet Business: Fulfillment, Hustle, and Gratitude
09:38 – Combating Entitlement by Sharing the Real Journey
13:16 – Why Gratitude, Not Resentment, Builds a Great Culture
15:00 – Are You Paranoid or Just Paying Attention?
17:05 – The Slippery Slope of Letting Standards Slip
18:10 – Making the Invisible Visible: How to Show Your Work
22:36 – Final Thoughts and Takeaways
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Links & Resources:
Atomic Habits by James Clear
David Goggins
Can’t Hurt Me by David Goggins
Cameron Hanes
The Score Takes Care of Itself by Bill Walsh
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Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel.
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Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more.
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If you enjoyed this episode, you may also like:
320. John Morgan — Dream Big, Act Bold: Turning Visions into Reality
278. Adam Alter — From Stuck to Unstoppable: Gaining and Maintaining Momentum
217. AMMA — The Key to Clarity in Business

May 20, 2025 • 1h 1min
364. How to Train Your Brain for Unbelievable Success
As we conclude celebrating five years of The Game Changing Attorney Podcast, this Elite Athletes edition showcases the world-class performers who have redefined limits — mentally, physically, and professionally. These are the voices of champions who’ve trained in darkness, fought through failure, and built the mindset required to dominate on the world stage.
In this episode, we go beyond trophies and titles to uncover the discipline, resilience, and psychological mastery that separates the best from everyone else. Whether it’s breaking world records, surviving in isolation, or pushing through unimaginable pain, these athletes offer a window into what’s possible when greatness becomes non-negotiable.
This episode features:
Mark Beaumont: On why risk, adventure, and clarity of purpose matter more than comfort or certainty.
Colin O’Brady: On challenging the impossible — and growing through adversity, whether or not you succeed.
David Goggins: On building belief by choosing suffering, and how pain can become your greatest teacher.
Mat Fraser: On the compounding power of consistent habits — and how world champions optimize everything.
Tim Grover: On letting go of civility, mastering your dark side, and doing what winning demands.
If you want to understand what true grit, mental toughness, and elite-level focus really look like, this episode is your blueprint.
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Show Notes:
00:00 – Introduction: Unlocking Peak Performance with Elite Athletes
02:05 – Mark Beaumont: Around the World in 194 Days
07:14 – The Power of Planning, Pain, and Perspective
11:21 – Colin O’Brady: Why “The Impossible First” Mattered
17:24 – From Burn Victim to Triathlon Champion
26:05 – Crossing Antarctica Alone: Breaking Mental and Physical Limits
29:06 – David Goggins: Creating an Alter Ego to Withstand the Unthinkable
41:46 – Mat Fraser: Building 1% Gains into Unstoppable Momentum
54:10 – Tim Grover: Winning Is Uncivilized — And That’s the Point
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Links & Resources:
Mark Beaumont
Colin O’Brady
David Goggins
Mat Fraser
Tim Grover
The Impossible First by Colin O’Brady
Can’t Hurt Me by David Goggins
Never Finished by David Goggins
Relentless by Tim Grover
Winning by Tim Grover
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Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel.
----
Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more.
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If you enjoyed this episode, you may also like:
358. Your Competitors Don’t Want You to Know These Game Changing Marketing Strategies
356. Warning: These Industry Titans’ Insights Might Change How You Run Your Firm
360. The Hidden Formula for Unstoppable Motivation and Achievement

May 15, 2025 • 27min
363. AMMA — How to Master Decision-Making Like a Pro
What separates elite leaders from those who never break through? It’s not motivation or even talent — it’s the discipline to stay focused, make decisions when it’s uncomfortable, and build habits that align with who you want to become.
In this episode of The Game Changing Attorney Podcast, Michael Mogill tackles questions from law firm owners about decision-making, long-term planning, and how to maintain consistent performance when things get chaotic. You’ll learn how to shift your mindset from reacting to leading, and how to engineer habits and environments that make success inevitable.
Here’s what you’ll learn:
What it takes to stay disciplined when motivation fails
How elite leaders create leverage through “Future Time”
Why identity — not willpower — is the key to lasting habits
If you're ready to lead your firm at a higher level, this episode will show you how to build the internal foundation that drives consistent external results.
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Show Notes:
00:00 – Introduction: Gadgets, Cold Plunges & Energy Boosts
06:24 – Why This Podcast Has No Sponsors (and Why That Matters)
08:03 – Navigating Hard Decisions: Choose, Own, and Move Forward
13:49 – Future Time: The Most Important Meeting You’ll Ever Take
17:06 – Strategic Thinking: Identifying the One Problem That Unlocks Growth
18:40 – Habit Stacking for Busy Law Firm Owners
21:18 – Designing an Environment That Makes Good Habits Easy
24:16 – From Cold Plunges to Consistency: The Power of Identity
28:11 – Final Thoughts: Lead Like the CEO You Want to Become
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Links & Resources:
Streaks App
Atomic Habits by James Clear
Savannah Bananas
Tony Robbins
Tim Cook
Rory McIlroy
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Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel.
----
Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more.
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If you enjoyed this episode, you may also like:
Episode 291 — Tim Grover — The Dark Side of Achievement
Episode 229 — David Goggins — Never Finished: Unshackle Your Mind and Win the War Within
Episode 258 — AMMA — The Power of No: Setting Boundaries for Focused Growth

May 13, 2025 • 53min
362. The Secret Weapons for Outpacing Your Competition
Join industry titans Horst Schulze, Marcus Lemonis, Alex Hormozi, Joey Coleman, and Kara Goldin as they share powerful insights on achieving excellence in business. Schulze emphasizes employee empowerment as a cornerstone of loyalty. Lemonis discusses the importance of accountability and transparency. Hormozi reveals that pain often motivates true success, while Coleman focuses on crafting meaningful employee journeys. Goldin shares her journey of resilience and curiosity in brand building, proving that innovation thrives through adaptation and experimentation.

10 snips
May 8, 2025 • 43min
361. The Hidden Blueprint for Creating a Thriving Work Culture with Josh Nelson
Josh Nelson, founder of Nelson Elder Care Law and 2024 SELECT Firm of the Year recipient, shares his journey of transforming a legal practice. He emphasizes the power of empowering team members over micromanaging, discussing the importance of evolving systems to sustain long-term growth. Josh reflects on his unconventional shift from finance to elder law, the challenges of hiring and cultivating a culture of accountability, and how personal passions can drive community impact. His insights offer a roadmap for leaders seeking to blend purpose with success.

May 6, 2025 • 1h 1min
360. The Hidden Formula for Unstoppable Motivation and Achievement
Katy Milkman, a Wharton professor and behavioral scientist, shares how to overcome present bias to build lasting habits. Ayelet Fishbach discusses mastering self-control and optimizing environments for success. Adam Alter emphasizes reframing failure and embracing challenges for growth. Motivational speaker Eric Thomas reveals how effort surpasses talent in team dynamics. Finally, Steven Kotler explains how fear and flow states can drive peak performance, offering fresh perspectives on motivation and achievement.

May 1, 2025 • 21min
359. AMMA — The Ultimate Guide to Retaining Top Talent
In this episode of The Game Changing Attorney Podcast, Michael Mogill takes on some of the toughest challenges law firm owners face today — hiring with confidence, retaining great talent, and knowing when to invest in people versus when to walk away.
From evaluating high-salary candidates to navigating internal disagreements over ambitious hires, this episode offers real-world guidance for leaders who want to build teams that last.
Here’s what you’ll learn:
How to evaluate whether you're paying for potential or proven performance
Why a candidate asking about growth isn’t a red flag — it’s a sign of ambition
How to create a culture of development that retains your best people
If you’ve ever struggled with whether to bet on potential or proven experience — or feared the long-term cost of developing talent that might leave — this conversation is for you.
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Show Notes:
00:00 – Introduction: New Studio, New Format
01:23 – The 3 Types of Decision-Makers: Doubters, Delayers, and Deciders
06:27 – Hiring Dilemma: Pay for Potential or Proven Experience?
10:36 – Time vs. Money: The Real Cost of Training New Talent
11:05 – Navigating Offers: Is Asking About Growth a Red Flag?
13:13 – Choosing the Right Hire: Heart, Intent, and Fit
14:26 – Poaching Problems: When You’re the “Training Ground” Firm
16:06 – Why You Should Still Invest in People (Even if They Leave)
18:11 – Creating Career Paths That Inspire Long-Term Loyalty
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Links & Resources:
Patrick Mahomes
Atlanta Falcons
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Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel.
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Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more.
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If you enjoyed this episode, you may also like:
278. Adam Alter — From Stuck to Unstoppable: Gaining and Keeping Momentum
245. Sheila Heen — How to Master Difficult Conversations
219. AMMA — A Deeper Look at Leadership

8 snips
Apr 29, 2025 • 59min
358. Your Competitors Don't Want You to Know These Game Changing Marketing Strategies
As we continue celebrating five years of The Game Changing Attorney Podcast, this second installment in our special retrospective series highlights the marketing minds who have shaped industries, built iconic brands, and mastered the art of standing out.
In this Marketing Masters edition, we spotlight leaders who have transformed the way we think about positioning, personal branding, relationship building, and sustainable growth. Their insights reveal that true marketing mastery isn’t about chasing trends — it's about clarity, connection, and a relentless focus on serving the right audience with excellence.
This episode features:
Seth Godin: On why marketing success starts with focusing up, choosing the smallest viable audience, and resisting the temptation to be average.
Rory Vaden: On building a powerful personal brand rooted in trust, and why your reputation is the foundation of lasting opportunity.
Pat Flynn: On creating superfans through quality, authenticity, and meaningful relationship-building.
John Ruhlin: On leveraging thoughtful generosity to deepen client loyalty, drive referrals, and accelerate business growth.
Conrad Saam and Gyi Tsakalakis: On why marketing without a strategy leads to wasted effort — and how consistent execution wins over time.
Across every conversation, one theme is clear: the most successful marketers aren't the ones who follow the crowd. They're the ones who lead with purpose, serve with authenticity, and build brands that endure.
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Show Notes:
00:00 – Introduction: Lessons from Marketing Legends
03:11 – Seth Godin: Focus Up and Find Your Smallest Viable Audience
13:43 – Rory Vaden: Why Reputation Precedes Revenue
22:49 – Building a Personal Brand That Drives Business Growth
28:33 – Pat Flynn: Creating Superfans Through Quality and Connection
37:28 – Small Town Rules: Building Loyalty in a Digital World
44:36 – John Ruhlin: Strategic Gifting to Deepen Relationships
53:25 – Conrad Saam & Guy Sakalakis: Strategy vs. Tactics in Legal Marketing
01:07:15 – Final Takeaways: Building a Brand That Lasts
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Links & Resources:
Seth GodinRory VadenPat FlynnJohn RuhlinConrad Saam
Gyi Tsakalakis
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Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel.
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Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more.
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If you enjoyed this episode, you may also like:
356. Warning: These Industry Titans’ Insights Might Change How You Run Your Firm
251. Alex Hormozi — The Power of Humility in Achieving Entrepreneurial Success
279. AMMA — Building Trust Through Authentic Leadership