The Game Changing Attorney Podcast with Michael Mogill

If everything feels “fine” at your firm, you might already be in trouble. In this episode of The Game Changing Attorney Podcast, Michael and Jessica Mogill tackle the quiet killer of growth: comfort. As we hit the halfway point of the year, many law firm owners start to coast — but that’s exactly when progress stalls. If your firm feels like it’s plateauing, your goals are slipping, or your team’s feedback just isn’t landing, this conversation will help you reset, refocus, and move forward with intention. Here's what you'll learn: Why waiting for the perfect time to restart is keeping you stuck right where you are How comfort creates blind spots that slowly stall your law firm's growth What it takes to deliver feedback that inspires real change without sacrificing standards Comfort is the enemy of progress. This episode is your wake-up call to get back in the cold plunge and keep pushing forward. ---- 00:00 - Intro 02:52 - The halfway mark of the year and the trap of waiting until January 04:39 - What hitting 20,000 Peloton minutes teaches about consistency and momentum 06:29 - Why small wins today matter more than perfect starts tomorrow 10:02 - How to know when your "fine" firm actually needs outside perspective 11:32 - Why comfort is the most dangerous threat to your law firm's growth 14:05 - How to give direct feedback that actually drives change 17:06 - The difference between radical candor and harmful apathy 18:35 - Which feedback to apply — and what to ignore ---- Links & Resources: The Hard Thing About Hard Things by Ben Horowitz Radical Candor by Kim Scott Peloton Annual Challenge  ---- Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O'Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. ---- If you enjoyed this episode, you may also like: 255. Joe De Sena — The Spartan Mindset: Embracing Discomfort and Unleashing Mental Toughness 360. The Hidden Formula for Unstoppable Motivation and Achievement 363. AMMA — How to Master Decision-Making Like a Pro

You don’t scale by working harder. You scale by thinking bigger and leading better. In this special episode of The Game Changing Attorney Podcast, we’re re-airing a powerful conversation between Crisp Founder & CEO Michael Mogill and Chris Dreyer of the Personal Injury Mastermind Podcast. Together, they unpack what it truly takes to grow a legal business through chaos, complexity, and scale to reach nine figures. Michael shares the mindset, systems, and personal discipline that allowed him to help over 1,000 law firms grow by $1M each, and now he’s setting his sights on creating a $100B impact across the legal industry. Here’s what you’ll learn: Why most law firms stall out at seven figures (and how to break through) How to make the leap from “comfortable” to category leader What it takes to build and recruit a high-performance team that scales with you If you want to build something truly meaningful, this episode is your roadmap to what’s next. ---- Show Notes: 02:16 — Michael’s $1B vision becomes reality: 1,000+ firms reach $1M+ growth   05:07 — Why small, “attainable” goals won’t build a $100M firm   06:16 — The legal industry is changing fast: private equity, AI, and ownership shifts   14:09 — What separates firms that stall at 7 figures from those that scale   22:01 — How to recruit top talent and build a team that scales   24:11 — The Streaming Stack strategy that puts your firm on every screen   35:04 — The long-term ROI of brand building vs. short-term lead gen  ---- Links & Resources: Personal Injury Mindset Podcast Man’s Search for Meaning by Viktor Frankl The Sport of Business by Mark CubanRipplingPeloton Tread ---- Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. ---- If you enjoyed this episode, you may also like: 294. The Blueprint to Law Firm Expansion 296. Creating a Competitive Edge: Lessons in Legal Leadership 380. The Real Reason Clients Choose One Lawyer Over Another

What got you here might not get you where you want to go. And for many law firm owners, that realization is difficult to accept. In this episode of The Game Changing Attorney Podcast, Michael Mogill explores why the survival mentality that helps firm owners get off the ground often becomes a liability as they grow. From micromanaging teams to avoiding calculated risks, this episode reveals what it really takes to move from operator to strategic leader. Here’s what you’ll learn: Why the survival mindset that once protected you can now hold you back How to stop being disappointed in your team by setting clear expectations What it takes to stop reacting tactically and start thinking like a visionary Start thinking like a visionary so you can lead your firm to the next level. ---- Show Notes: 00:00 – Intro 02:12 – Kicking off with screen time, digital addictions, and phone habits 05:50 – How to stay focused with tools like Opal and scheduled restrictions 07:43 – A law firm owner shares frustration with team disappointment 08:25 – Why unspoken expectations are the root of resentment 10:00 – How to shift accountability back to yourself as the leader 13:11 – Strategic thinking versus tactical reacting 17:44 – Shifting from survival mode to playing with house money 23:38 – Wrapping up with a mindset check and final thoughts ---- Links & Resources: Opal App WHOOP App Maslow’s Hierarchy of Needs John Maxwell Jesse Cole – Savannah Bananas Jerry Seinfeld’s Productivity Strategy Robert Greene ---- Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. ---- If you enjoyed this episode, you may also like: 138. Anthony Johnson — Industry Disruption is the Key to Survival 375. AMMA — Stop Being The Bottleneck: Lead Your Firm Without Being Needed 317. AMMA — Crushing Mediocrity: The Art of Setting and Meeting Higher Expectations

Discover the secrets behind growing a law firm in today’s aggressive market. Hear how one entrepreneur transformed a modest beginning into a booming legal marketing business. Learn about the critical role of brand identity and emotional connection in attracting clients. Gain insights into overcoming fear when taking risks and betting on your success. Explore the importance of authenticity and the strategic use of AI for law firms to remain competitive. This engaging discussion will empower you to stand out in a crowded field.

More leads won’t fix bad positioning. In this episode of The Game Changing Attorney Podcast, Michael Mogill explains why firms that focus on visibility without strategy end up attracting the wrong clients. From wasting marketing dollars to obsessing over ROI at the expense of long-term brand equity, this episode unpacks the difference between chasing leads and becoming the obvious choice. Here’s what you’ll learn: Why more exposure doesn’t matter if your message attracts the wrong clients How to build a high-converting marketing strategy without obsessing over attribution What it takes to stop chasing leads — and start commanding attention Stop marketing like a commodity — and start building a brand. ---- Show Notes: 00:00 — Intro banter: Broadway shows, Meta glasses, and authentic nerdiness 06:50 — Why more leads aren’t solving your problem — your messaging is 08:37 — How to refine your targeting and attract the right clients 12:11 — Positioning vs. price-shopping: What your marketing says about you 13:04 — Are your competitors wasting money or winning market share? 16:09 — Why your best cases can’t be traced back to a single source 18:32 — Why blended ROI matters more than last-touch attribution 21:57 — Content consumption drives conversion, not just clicks ---- Links & Resources:  Meta Ray-Ban Smart Glasses ---- Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. ---- If you enjoyed this episode, you may also like: 280. Rory Vaden — Reputation Precedes Revenue: Mastering the Art of Personal Branding 215. Flo Rida — Industry Innovation, Commitment to Your Craft, and Hit-Making 333. AMMA — Win More High-Value Cases: How to Build a Brand Clients Trust

You don’t need more time — you need fewer excuses. In this encore episode of The Game Changing Attorney Podcast, Michael Mogill sits down with social media advertising powerhouse Billy Gene Shaw to unpack what it really takes to win in a digital-first world. From growing up with nothing to reaching millions daily, Billy shares the mindset, skillset, and speed it takes to stay relevant, dominate attention, and build a brand that can’t be ignored. Here’s what you’ll learn: Why imperfect execution beats perfect hesitation — every single time How to build brand equity through content (even if no one knows who you are — yet) What it takes to be truly valuable in a saturated, attention-starved market You’re not too late — you’re just not moving fast enough.. ---- Show Notes: 00:00:00 — Introduction: Why Billy Gene’s message still resonates 00:03:47 — From welfare to wealth: The origin story that shaped his mission 00:06:53 — The class he walked away from and the lesson in choosing freedom 00:14:30 — The $80 test that unlocked his digital empire 00:18:13 — Why making people laugh can make you rich 00:20:37 — Speed over polish: How imperfect execution wins 00:25:19 — Controlling your narrative in a digital world 00:45:02 — What it really means to be a game changer ---- Links & Resources: Billy Gene is Marketing University of San Diego Tony Robbins Shark Tank Daymond John Dollar Shave Club Poo~Pourri ---- Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. ---- If you enjoyed this episode, you may also like: 19. Harlan Schillinger — The Future of Legal Marketing 348. Ross Pomerantz. Sales, Sarcasm, and Success: Inside the Mind of Corporate Bro 358. Your Competitors Don't Want You to Know These Game Changing Marketing Strategies

What if the greatest threat to your law firm isn’t change — but your refusal to adapt? In this episode of The Game Changing Attorney Podcast, Michael Mogill confronts the fear, uncertainty, and opportunity facing firm owners in a rapidly shifting legal landscape. From private equity to AI disruption to non-lawyer ownership, this conversation goes beyond survival mode — and into the mindset, systems, and leadership required to thrive when the rules change. Here’s what you’ll learn: Why the value of your firm is inversely proportional to how much it depends on you How to leverage AI behind the scenes, without compromising your brand What it takes to lead with vision and resilience when the future feels uncertain In chaotic times, the most resourceful leaders rise — will you be one of them? ---- Show Notes: 00:00 — Introduction   03:59 — The threat (and opportunity) of non-lawyer ownership: What it means for your firm’s value   05:00 — Why your law firm’s worth drops the more it depends on you   06:36 — What makes a firm truly valuable — and how to build it   08:06 — Should you market your use of AI? Here’s what actually matters   09:31 — The back-end power of AI: Make your firm more efficient, not cheaper   10:52 — Feeling defeated? Here’s why giving up isn’t the answer   13:18 — Resourcefulness > resources: Who really wins in uncertain markets   15:25 — The mindset shift every firm owner needs right now  ---- Links & Resources: LSA (Local Services Ads)Google Ads ---- Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. ---- If you enjoyed this episode, you may also like: Episode 291 — Tim Grover — The Dark Side of Achievement Episode 229 — David Goggins — Never Finished: Unshackle Your Mind and Win the War Within Episode 258 — AMMA — The Power of No: Setting Boundaries for Focused Growth

What does it really take to stand out in a crowded legal market? In this special mashup edition of The Game Changing Attorney Podcast, we’re diving deep into the most common questions law firm owners ask when it comes to building visibility, authority, and a brand that actually brings in high-value cases. You’ll hear real, unfiltered answers from Michael Mogill as he breaks down what separates the firms that scale from the ones that stay stuck. From establishing a niche to amplifying your impact, this episode is a crash course in how to get known — and stay known. Here’s what you’ll learn: Why being the best won’t matter if no one knows who you are How to build trust and authority through consistent, niche content What it really takes to turn your expertise into high-value cases Whether you’re just getting started or already have a strong reputation, this episode will challenge you to raise the bar — because if they don’t know you exist, your expertise can’t help anyone. ---- Show Notes: 0:00 — Introduction 2:46 — How top law firms consistently attract high-value cases 5:43 — Why niching down gives you an unfair advantage 7:17 — What it takes to become known for your client experience 11:25 — Does real expertise still matter in the age of influencers? 14:41 — The mindset shift every great legal marketer must make 17:39 — When competitors copy you: how to stay ahead by innovating ---- Links & Resources: David Goggins  Can’t Hurt Me by David Goggins Andrew Huberman ---- Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. ---- If you enjoyed this episode, you may also like: 244. Rex Elliott — Committed to Impact: Transforming Adversities into Opportunities 287. Dan Martell — Buy Back Your Time: Mastering the Art of Delegation 308. AMMA — Overcoming Doubt: Turning Fear into Fuel

You didn’t build a business just to stay stuck in it — so why are you still the one holding it back? In this episode of The Game Changing Attorney Podcast, Michael and Jessica Mogill challenge the belief that being essential to your business is a badge of honor. Instead, they reveal why the most effective law firm leaders are the ones who build systems, empower teams, and make themselves operationally unnecessary. From learning how to keep a pulse without micromanaging to redefining your role as CEO, this episode is a tactical playbook for law firm owners who want to scale without staying stuck in the center of everything. Here’s what you’ll learn: Why stepping back from daily operations doesn’t mean losing control — and how to keep a real-time pulse without micromanaging. How boredom can signal it’s time to raise your standards, redefine your role, or set a bigger vision for your firm. What it takes to balance your core business with outside interests, without letting performance slip. If you want your firm to grow beyond you, you’ve got to be willing to let go. ---- Show Notes: 00:00 – Introduction 02:37 – The Robot Dog Experiment: A Lesson in Responsibility 07:02 – Are AI Relationships Really That Far Off? 08:42 – How Involved Should a Law Firm Owner Be? 11:49 – What to Do When You’ve Lost Passion for the Business You Built 17:21 – The Real Cost of Split Focus and Chasing Too Many Interests 21:53 – Final Thoughts: You Can Have It All, But Not All at Once ---- Links & Resources: AIbo robot dog by Sony Gary Vaynerchuk Tim Cook ---- Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. ---- If you enjoyed this episode, you may also like: 373. AMMA — Your Firm's Biggest Threat: Too Many Good Ideas 341. The Real Reason Your Firm Isn’t Scaling — And It’s Not What You Think 189. AMMA — How to Preserve Your Culture While Scaling Your Business

What if the biggest cases — and the biggest changes — come from choosing courage over comfort? In this episode of The Game Changing Attorney Podcast, Michael Mogill sits down with nationally renowned trucking attorney Joe Fried, who shares how he transformed tragedy into purpose, built a hyper-specialized practice from scratch, and turned fear into fuel. From walking away from a thriving law practice overnight to redefining how truck accident cases are tried and taught, Joe opens up about what it means to truly bet on yourself — and why success without service is never enough. Here’s what you’ll learn: Why fear, not confidence, has been the driving force behind Joe’s success How to find your niche, stand out, and lead with substance What it takes to make your work a calling, not just a career This is your invitation to play bigger, dig deeper, and leave the profession better than you found it. ---- Show Notes: 02:27 – Introduction  04:21 – From Cop to Counselor: Joe Fried’s Origin Story   06:27 – Justice Isn’t Blind: Why the Courtroom Pulled Joe In   11:24 – The Mustang Fire Cases: Becoming a Reluctant Expert   12:42 – Starting Over: Why Joe Walked Away from a Thriving Practice   18:47 – The Phone Call That Changed Everything   21:32 – Building the Trucking Brand from the Ground Up   30:43 – Redefining Value: Why “Big Problems” Make Great Cases   42:37 – Teach, Give, Repeat: The Unexpected ROI of Mentorship   ---- Links & Resources: Georgia Trial Lawyers Association Fried Goldberg Academy of Truck Accident Attorneys (ATAA) ---- Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. ---- If you enjoyed this episode, you may also like: 311. Legal Leaders — The Blueprint for Legal Mastery: Build a Legacy, Dominate Your Niche 118. Litigating Legends: Lessons Learned from the Nation's Leading Trial Attorneys 134. Legal Leaders: Live from The Game Changers Summit