The Game Changing Attorney Podcast with Michael Mogill cover image

The Game Changing Attorney Podcast with Michael Mogill

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Dec 7, 2021 • 53min

87. Pat Flynn — Superfans: How to Stand Out, Grow Your Tribe, and Build a Successful Business

"More than just like the product, it's the feeling. I know in my brand, I try to make people feel like a lot of this stuff is not as overwhelming as it may seem. So they might go elsewhere and go, ‘Wow, Pat, you've been able to deconstruct this in a way that allows me to actually be able to start a podcast or to be able to start a business in a way that I never thought was possible for me.’" - Pat Flynn What inspired Pat Flynn to become an entrepreneur? Why should you identify your entrepreneurial “superpower” — and how to do it? What does “immersive empathy" mean? How significant is scaling your business or brand? What are the benefits of quality over quantity? A Helping HandOnce an architect, now an entrepreneur, Pat Flynn has forged a path for himself by creating opportunities for others. Through his work on the Smart Passive Income Blog and the Green Exam Academy, Pat has helped millions of people around the world increase their financial freedom and achieve their goals.As an author, Flynn has found widespread success through his books "Will It Fly?" which was a Wall Street Journal best-seller, and most recently "Superfans," a guide on how to turn customers into champions for your business. He's also firmly planted his flag across a variety of mediums, from webinars and blogs to online courses. Pat's goal, above all else, is to help people become their best selves.Special DeliveryPat has dealt with businesses big and small and knows they're all unique. As he puts it, "Every company has a different hit song, and every company has a different client base that likely has different lyrics that they could respond to." But in Pat's eyes, the key to any business is to understand the customer and make them feel special. This exercise in what Pat calls "immersive empathy" can pay huge dividends because it leads to an audience that is active instead of casual and builds a community that has value beyond your product.In our discussion, Pat tells us the methods he uses to make customers feel special, how to identify and engage your entrepreneurial superpower, and the aspect of business where he sees most entrepreneurs fall short.Key takeaways: Personalize: Make your audience feel special. Have High Standards: Quality over quantity. Unleash your Superpower: Don't be afraid to work to your strengths. Links and Resources The Game Changing Attorney Podcast Michael Mogill Facebook Michael Mogill Twitter Michael Mogill Instagram Michael Mogill LinkedIn Crisp Website Crisp Facebook Crisp Twitter Crisp Instagram Crisp LinkedIn Smart Passive Income Website Pat Flynn Website Pat Flynn LinkedIn Pat Flynn Twitter Superfans - Book
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Nov 30, 2021 • 53min

86. Roland Frasier — The Secret to Scale: How to Grow Your Business

"It's short-term versus long-term. If you're in it for the money, you're going to make short-term financial decisions that will ultimately cause the business to suffer in the longer term" - Roland Frasier What gives a business potential for success? How will the legal industry change with outside money coming in? What do “seller finance” and “earn out” mean? How can leaders keep up with market trends? Why is it important to focus on long-term goals? Life of a SalesmanFrom magic shows and lemonade stands to multi-million dollar business deals, serial entrepreneur Roland Frasier has been a salesman his whole life. As co-founder and principal of five different businesses listed on Inc. Magazine’s list of fastest-growing companies, as well as CEO of the All Channel Media company, Roland has bought or sold businesses with adjusted sales ranging from $3 million to just under $4 billion.Roland has worked across a multitude of industries, from software technology to airline management. With a skill set that includes copywriting, strategic marketing, and negotiating, Roland has the expertise to evaluate potential, increase value, and get strong return on a business.In the art of the deal, Roland's the artist.Joining ForcesFor Roland, if the question is "How do I grow my business?" there's a clear answer: acquisitions."I don't think there's anything that you're looking for in terms of growth and scale that you can't get through acquisition. I think that's the fastest way to do it. You literally double your business overnight."If you have the capital, acquisition can be an unorthodox way to solve any number of problems. Want to grow your caseload or market share? Acquire a competitor. Looking for talent? Join forces with another firm's lawyers. Need to develop software? Find a company that has a dev team in place.The way Roland sees it is simple: You have problems. They have solutions, and this is a proven way to get access to them.Have a Heart: Empathy and GrowthRoland doesn't subscribe to the cutthroat, zero-sum school of business. In fact, his success is keyed by some pretty compassionate competencies. "Empathy and creativity are really some of the most important skills. Empathy allows you to put yourself in the shoes of your customer or your employee, and creativity allows you to draw on untraditional solutions to the problems that they face."Roland says that strong employee relationships are key to both workplace communication and morale. He values the "happiness and satisfaction level" of his workers and thinks that businesses that ignore employee well-being are destined to stagnate.Key takeaways: Bigger picture: Understand your long-term goals and execute them correctly. Empathize: Bring a human touch to your work practices, and apply that to those around you. Up-to-date: To stay on top of your game, stay in-tune with the market and trends. Links and Resources The Game Changing Attorney Podcast Michael Mogill Facebook Michael Mogill Twitter Michael Mogill Instagram Michael Mogill LinkedIn Crisp Website Crisp Facebook Crisp Twitter Crisp Instagram Crisp LinkedIn Roland Frasier Website Roland Frasier LinkedIn Roland Frasier Twitter Zero Down - Book Website
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Nov 23, 2021 • 31min

85. Women Legal Leaders: LIVE from the Game Changers Summit 3

"You need female leaders to help build that balance. We're part of the story. I get tired of hearing other females apologize for being great at what they do. Don't apologize for being good at your job." - Samantha Ball What is the definition of leadership? Why are women in law ditching work-life balance in favor of work-life integration? What are the common misconceptions of female leadership? What are the benefits of having female leaders? Making the Right Moves: Women in LeadershipRachel Flood, Samantha Ball, Sara Williams, and Mariam Kuregyan are four women providing unique and empowering perspectives on women in leadership positions — particularly in the practice of law.Director of Operations at the Flood Law Firm Rachel Flood is something of an operational genius and someone who supports the community above all else.Samantha Ball, partner of Disability Attorneys of Michigan, helps those in her community navigate Social Security Disability benefits and provides those less fortunate with excellent care.Trial attorney Sara Williams advances the role of women and people of color in the legal field by promoting the importance of authenticity and asking for what you deserve.Mariam Kuregyan of Davana Law Firm provides invaluable insights on how having unique backgrounds and facing adversity can translate into success.Each of these women has a message to spread, unite, strengthen, and develop.Passion: Believing in Your StrengthsOne particular driving force our four panelists all share is passion. As Rachel Flood states, to be successful you should have "a strong passion and belief in what you're doing," something inspiring not only to young women, but to all.To progress in life, there must be a fire that ignites within you. When speaking about female figures in the legal space, Samantha Ball says "don't wait for someone to invite you, invite yourself."It's important to educate the next generation, reinforcing the idea that until you make your presence felt and stand for what you believe in, your voice will go unheard. Strong female figures should take the floor and make themselves known — if not for themselves, for the others around them.Setting an Example for the Next GenerationEach of the women in this conversation intends to spread a positive message. To develop young female leaders, there must be examples set. Sara Williams believes in the idea of "being visible," making sure women in law are confident and proactive in speaking up and make their presence known in male-dominant industries.Rachel Flood suggests gender is somewhat irrelevant, and that to get to where you need to be, life is about taking on challenges and building a support system. Surrounding yourself with those who believe in you will help you reach your goals.In this episode, we explore confidence, discuss courage, and understand how women are most certainly leading by example in a world full of prejudice and ugly opinions. If you need a confidence boost, look no further.Key takeaways: Togetherness: In leadership, treat everyone how you'd want to be treated yourself. Confidence: Believe in your ability and trust in your strengths. Network: Build your support network to create the work and family structure you need. Links and Resources The Game Changing Attorney Podcast Michael Mogill Facebook Michael Mogill Twitter Michael Mogill Instagram Michael Mogill LinkedIn Crisp Website Crisp Facebook Crisp Twitter Crisp Instagram Crisp LinkedIn Sara Williams LinkedIn Rachel Flood LinkedIn Mariam Kuregyan LinkedIn Samantha Ball LinkedIn
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Nov 16, 2021 • 43min

84. Legal Power Players: LIVE from the Game Changers Summit 3

"You have to engage and connect with your clients, because at the end of the day it's that experience they have. You can get them a fantastic settlement verdict. You can do that for them, but they're going to remember how you treated them during that process." - Roopal Luhana Why is the digital age so apparent in the practice of law? What are the best ways to approach engaging with your clients? Why is it important to differentiate yourself from the competition? How significant is credibility? How is the legal industry changing? A Strong Core: Our Distinguished PanelistsJoe Fried, Roopal Luhana, Alexander Shunnarah, and Harlan Schillinger are four individuals changing the game. From truck law to medical litigation, each of these figures does the best thing for the right cause. They all know that strong core values go a long way in the legal game, and aligning those values with your practice will have results for both your community and your bottom line.Roopal Luhana has litigated significant cases nationwide and has settlements up to $586 million in medical malpractice and fraud, in addition to being a leading voice for increasing diversity in industry leadership positions.Joe Fried is one of the original truck crash lawyers in the US and has litigated cases in over 35 states, carving out an innovative niche as he fights for trucker safety.Alexander Shunnarah is ubiquitous and synonymous with amazing personal injury results across numerous Southern states.Harlan Schillinger, the “father of law firm advertising,” pioneered the field we work in today.Each of these names has made a monumental difference to the lives of many — and they’re just getting started.Reputation is Everything: The Importance of CredibilityTo acquire cases, you have to build relationships, and for people to trust you, as Roopal says, you must treat clients like family. Connecting with clients is arguably the hardest part of the job. But providing a personable experience that’s informative and engaging reaches beyond just the clients involved in a case — it develops a reputation for your business.Harlan says that "brand is what they think of you when you're out of the room." We look at the power of credibility, the purpose of change and we take a step forward and look at what’s shifting in the current legal industry.Drive: Making a DifferenceWhen a case is closed, what does it all mean? Have you made a difference? Have lives been changed? These are all questions our panelists face each and every day. Joe Fried doesn’t worry about competing with other attorneys. Outside of the courtroom, Joe's focus has shifted to the mental health of those he works with, both clients and colleagues.Roopal Luhana intends to hold companies accountable for their moral dishonesty. The Zantac litigation, a high profile case Roopal led, outlines the immoral behavior of companies on a global level. Providing secure foundations for those in need — whether they’re clients, employees, or colleagues — is the mark of a true game changer.Key takeaways: Credibility: Commit to the cause and display authenticity. Respect: Make change through action. Connection: Truly understand your clients and be honest. Links and Resources The Game Changing Attorney Podcast Michael Mogill Facebook Michael Mogill Twitter Michael Mogill Instagram Michael Mogill LinkedIn Crisp Website Crisp Facebook Crisp Twitter Crisp Instagram Crisp LinkedIn Joe Fried LinkedIn Roopal Luhana LinkedIn Alexander Shunnarah LinkedIn Harlan Schillinger LinkedIn
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Nov 9, 2021 • 47min

83. Dr. Jay Van Bavel — The Power of Us: Harnessing Shared Identities

"Our identities and the way we're filtering the world visually make it hard for us to have this notion of objective evidence. Objective evidence can help when it's really ambiguous, but when it's ambiguous, that's when identities and the way we filter the world matter a great deal." - Dr. Jay Van Bavel Why do people identify with certain groups? How are Jay and his team providing people with the tools to navigate the social world? What are the key components to understanding identity? Why are people social chameleons? Toolkit: Defining Social SkillsAs an Associate Professor of Psychology and Neural Science, Jay has brought a fresh perspective to the world of social science. His outstanding research has been published over 100 times academically, and his works have been featured on global platforms such as the BBC, New York Times, and Wall Street Journal. Oh, and he's also been cited by the United States Senate and Supreme Court. No big deal.With his recent book "The Power of Us," Jay intends to give people the tools not only to be leaders, but navigate the social world. Focusing on relevant topics such as social media influence, Jay's research intends to break the mold by giving people the tools to become the masters of their own identities.Influencer: The Good, the Bad, and the UglyWhile people like the idea of individualism, in reality people's behavior originates from those around them. Jay believes people are "social chameleons," outlining the nature of human interaction. He states that one major contributor to adopted behaviorism is social media. Van Bavel explores all sides of social media, from its benefits to its power to divide and spread misinformation.In this episode, Jay explains the impact of social media, influence, and why people identify with certain groups. Van Bavel says that "we often think of ourselves as individuals," yet when placed in a context where we need to work together, we "form a shared identity." This evaluation outlines the social balances we often face in our day-to-day lives.Check Yourself: Conflicts and BiasIn this episode, Van Bavel touches upon self-reflection. While examining group identities, Jay speaks of "naïve realism" — meaning that people think they see reality for what it is, when in fact there are other perspectives and other views that differ from your own.Jay believes it's important to be aware of your surroundings and how social situations are far bigger than what meets the eye to an individual. We break down group dynamics and piece together the social puzzle.Key takeaways: Know your crowd. Understand the effect that those around you have on your beliefs. Is this real life? Social media is a powerful tool, in ways both negative and positive. Open your mind. Seek out others' opinions around you to gain perspective. Links and Resources The Game Changing Attorney Podcast Michael Mogill Facebook Michael Mogill Twitter Michael Mogill Instagram Michael Mogill LinkedIn Crisp Website Crisp Facebook Crisp Twitter Crisp Instagram Crisp LinkedIn Jay Van Bavel LinkedIn Jay Van Bavel Twitter The Power of Us - Book Website
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Nov 2, 2021 • 55min

82. Dr. Vanessa Bohns — You Have More Influence Than You Think

"Research has shown that power can cause a lot of negative things, but it can also cause a lot of positive things. The sort of common denominator that power does is it makes people more likely to act in situations, especially situations of ambiguity. People who are in higher positions of power are more likely to actually act." - Dr. Vanessa Bohns How can you accurately assess the influence you have? How do leaders approach power differently? Why are people more inclined to agree than disagree? Why do the people around you impact your decisions more than facts? Social Butterfly: Understanding interactionWith over 15 years of experience in the field of social psychology, Dr. Vanessa Bohns has made a career of studying the everyday interactions that govern our lives. Her book, “You Have More Influence Than You Think” has received rave reviews from The Financial Times and BBC Worklife, who say it offers an exciting, new, scientific way of thinking about influence.In her work, Dr. Bohns looks deeper than tips on growing your following and aims to understand how behaviors are passed through social interaction. Legendary author Robert Cialdini states that Vanessa's book is an “enormously empowering call to anyone who has ever felt ineffective or invisible to recognize their power and wield it accordingly.”Make the Call: Understanding DecisionsIn this episode, Dr. Bohns explains social science concepts such as the “invisibility cloak illusion” and the mechanics behind why people conform to perceived social norms. Vanessa believes that “people don't agree to do things because they want to; they agree to do things because it's hard to say no.” Observing the social pressure behind decision-making can help you focus on your priorities when you’re faced with difficult choices.Of particular relevance to game changers is the “bystander effect,” which addresses how decisions are made in relation to those around you. Bohns provides a number of classic case studies which highlight why certain people take action while others avoid it. Being aware of this phenomenon can be the difference between a true game changer and someone who doesn't step up.Get Out of Your Own HeadOne point Dr. Bohns stresses is that we're limited by our own blind spots. We understand how others impact us, but can't easily see the results of our own behavior. Vanessa recommends “simple exercises where you get out of your own head.” She believes these exercises can help you see how you're perceived and can be the first step to creating a positive impact with everyone you touch.Key takeaways: Gratitude. Be appreciative of what you have. Awareness. Understand your influence and how it may impact others. Reassurance. Appreciate the influence you already have on those around you. Links and Resources The Game Changing Attorney Podcast Michael Mogill Facebook Michael Mogill Twitter Michael Mogill Instagram Michael Mogill LinkedIn Crisp Website Crisp Facebook Crisp Twitter Crisp Instagram Crisp LinkedIn Vanessa Bohns Website Vanessa Bohns LinkedIn Vanessa Bohns Twitter You Have More Influence Than You Think - Book Website
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Oct 26, 2021 • 42min

81. Kenneth Feinberg — What Is Life Worth? The Unprecedented Effort to Compensate the Victims of 9/11

"You have to exhibit empathy, but you have to exhibit empathy in other ways than mouthing cliche or something like that." - Kenneth Feinberg What was the emotional impact of administering the 9/11 Compensation Fund? What are the main responsibilities of a mediator? How do great leaders deal with pushback? Why does the American legal system approach tort law differently with certain individuals? Man in the Middle: Origins of a MediatorKenneth Feinberg has been described as an attorney who "has appeared at nearly every scene of tragedy and disaster in the US in the past two decades" by the Financial Times. From 9/11 to the BP oil spill, Kenneth has been at the heart of some of the biggest social catastrophes in modern history. He has faced an abundance of loss and sadness, yet has balanced the course of justice through financial reparations.While he claims to have fallen into mediation by accident, once asked to mediate the agent orange situation over in Vietnam, he soon found his feet and what followed has been a storied career. Through his many bittersweet successes, Kenneth has written two books, one of which has been adapted into a film. Featured on Netflix in 2020, the motion picture “Worth” unpacks the processes Kenneth had to face when supporting the victims of 9/11. The film features high-profile figures such as Michael Keaton and Stanley Tucci.Even with the recognition brought on through media prominence, Feinberg never views his successes as “justice,” but rather “mercy” — and while situational factors are irreversible, Kenneth does everything in his power to hopefully bring long-awaited relief.A Shoulder to Cry On: Approaching EmpathyDealing with the bereaved is never an easy endeavor. Nothing you say can be up to the task. Early in his career, Feinberg attempted to console a grieving father by saying, "I know how you feel" which was met with the response, "Don't ever tell someone like me you know how I feel." By attempting to empathize through shared emotion, Kenneth realized he had to find another way to relate to clients dealing with loss. Offering financial certainty can bring a glimmer of hope to those who struggle, and providing support can make a world of difference. Through resilience and willingness to succeed, he's managed to win settlements exceeding billions of dollars throughout his career.Not Just a Suit: Heart Behind the JobKenneth states that “there's a lot of personality involved in being an effective mediator.” It takes a huge emotional investment to work in proximity to so much grief. Many involved in the 9/11 Compensation Fund were left angry and unsatisfied with the process. In an interview with Damien Carrick, Feinberg says those involved often asked, "Why did the government let us down?" But even when dealt a difficult hand, Kenneth has produced magnificent results across an illustrious career.In our discussion, Kenneth draws on the overriding emotional element of his job, the success stories, the heartbreaking details, and the limitations that the legal system often presents.Key takeaways: Empathize: Understanding and appreciating the emotions of those around you goes a long way. Structured Approach: Resolving conflict comes in many forms. Equality: Equality comes from placing everyone on the same pedestal. Links and Resources The Game Changing Attorney Podcast Michael Mogill Facebook Michael Mogill Twitter Michael Mogill Instagram Michael Mogill LinkedIn Crisp Website Crisp Facebook Crisp Twitter Crisp Instagram Crisp LinkedIn What is Life Worth? - Book Website Who Gets What - Book Website
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Oct 19, 2021 • 51min

80. Henry Cloud — Authentic & Transcendental Leadership

"If you want to know if you're a leader or not, turn around and see if anybody's behind you." - Henry Cloud What makes a good leader? How important are boundaries in a professional environment? Why do people struggle approaching difficult conversations? How significant is strategy when building a team? What are the key components of emotional intelligence? Foundations: A Long Road to the TopHenry Cloud's passion for the human mind sprung from an early age, and he believes that "humans are glued together by character."As an expert in leadership, Henry has a firm grasp on human behavior. He understands the dynamics of people both in and outside of the workplace when it comes to hierarchical status. His book “Boundaries for Leaders” explores the appropriate behaviors needed when communicating with those around you — a must-read for the players at the top.Follow the Leader: Leading the CrowdIn this episode, we look at efficient leadership skills such as emotional intelligence and problem-solving. We also ask why people become leaders and how they conduct their behavior when building a team. For Henry, leaders are those that "see something that doesn't exist," with the ability to transform and guide their colleagues.Henry also believes there are different types of leadership, and each of those leaders present different values. He says, "I've never met a CEO that had all of those strengths: vision, engaging talent, strategy and execution, measurement, accountability and fixing and adapting."Mr. Worldwide: A Man Who Speaks to AllWith his 45 published books and nearly 20 million copies sold worldwide, Henry is dedicated to spreading his knowledge. He's been named in the top 25 most influential leaders in personal growth alongside names such as Oprah, Brene Brown, and Seth Godin.But Henry's audiences still have to wrestle with difficult questions. In this interview, Henry says that great leaders "chase conflict so they can resolve it to get past that obstacle to the next level." Without obstacles in our way, how will we ever become stronger?Key takeaways: Lead by example: To be a successful and well-respected leader, make the effort and involve yourself in practice. Building blocks: You can't do everything on your own, so hold on to a helping hand. Be respectful: Showing respect is a key component to efficient leadership. Links and Resources The Game Changing Attorney Podcast Michael Mogill Facebook Michael Mogill Twitter Michael Mogill Instagram Michael Mogill LinkedIn Crisp Website Crisp Facebook Crisp Twitter Crisp Instagram Crisp LinkedIn Henry Cloud Website Henry Cloud LinkedIn Henry Cloud Twitter Boundaries for Leaders - Book
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Oct 12, 2021 • 55min

79. Sean Claggett — Fewer Cases, More Success: How Focus and Hard Work Lead to Wins

"I really do believe at the end of the day, we do make the community safer. There are industry changes that happened because of what we do." - Sean Claggett How do lawyers know when they're ready to take a case to trial? Why are focus groups so significant when going to trial? How important is trial preparation? What makes a good trial lawyer? From the Ground UpAs an established personal injury attorney, Sean Claggett knows how to win a case. With an abundance of success across more than 15 years of professional practice, Sean has received many accolades. From being listed in the 2020 Top 10 accident and injury lawyers in Elko, to the 2017 Trial Lawyer of The Year, he's certainly made a name for himself.Hailing from Twin Falls, Idaho, Sean has always stood up for what is right. From schoolyard altercations to multi-million dollar cases, he's firmly rooted his beliefs in justice and doing the right thing. In 2005, he and fellow partner William Sykes set up their firm, and 16 years later have nothing but sparkling reviews.In 2016, according to Courtroom View Network, Sean had the fourth most influential verdict in the United States, highlighting his commitment to the cause. In 2020 he was added to the “Who We're Watching” list (once again) by the Courtroom View Network, and with a $38,750,000 verdict obtained in a case this year, he's proven time and time again his ability to deliver on all fronts.Winning is Sean's middle name.The Art of Hard WorkAs a law firm frontrunner, Claggett & Sykes brings justice and joy to many people, yet Sean's rise to the top hasn't been easy sailing. Sean says, "I've done every job in this firm out of necessity when I was building it. You lead by doing what needs to be done." Not only is that impressive, but shows a distinct knack for leadership, something that's made him a major player in the legal industry.We look at some of Sean's biggest cases, what it takes to win a trial, and what it means to be on the winning side. We get emotional by exploring some of the heartbreaking details Sean has to deal with on a daily basis and understanding what it means to all those involved throughout the process. We also look at the significance of preparation and how to stay ahead of the courtroom curve, and we take a look at finance through exponential settlements. Last but not least, we dive deeper into the person behind the suit and what he brings to the table.Do the Right ThingSean always fights for the right cause. Sean describes one of his most recent cases as an "emotional low." With the verdict not including punitive damages, he and the victim's family both felt cheated. But through the rollercoaster of emotions faced in the courtroom, Sean remains supportive and will push for the best result. He says, "I'm in a fortunate position that I don't need to do this anymore." Yet through his sheer desire to demand vindication, Sean sets a strong example.Sean shares some of his toughest cases, both strategically and emotionally. He speaks of how "there'd be no access to justice" without well-structured contingency work, and while winning cases is an everyday occurrence for a top trial lawyer, regaining livelihoods with a touch of TLC is why Sean is head and shoulders above the crowd.Key takeaways: Preparation: Being prepared from the start will always keep you one step ahead. Taking the lead: Leading by example will rub off on those around you. Gratification: Enjoying the small wins makes a big difference. Links and Resources The Game Changing Attorney Podcast Michael Mogill Facebook Michael Mogill Twitter Michael Mogill Instagram Michael Mogill LinkedIn Crisp Website Crisp Facebook Crisp Twitter Crisp Instagram Crisp LinkedIn Claggett & Sykes Website Sean Claggett LinkedIn
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Oct 5, 2021 • 44min

78. Dr. Katy Milkman — How to Change: The Science of Getting From Where You Are to Where You Want to Be

"If we can set goals, that make it bite-size to achieve the long run objective, then that brings forward also our motivation, because we can see what we need to do today and tomorrow." Katy Milkman What inspired Katy Milkman to become a behavioral scientist? What is 'present-bias' and why is it so common? How are habits maintained and built? What are the personal benefits of 'temptation bundling'? Jack of all trades: An illustrious careerBehavioral scientist, professor of operations, economist; Dr. Katy Milkman can do it all. She's so versatile that in addition to being a Professor at Wharton School of Business, she has a secondary appointment at Penn's Perelman School of Medicine. Her research revolves around the process of decision-making and habit formation; essentially, how people change. With a range of academic interests and abilities, Dr. Milkman is one of the most reliable resources in the field. She’s won awards through research, including an early career award from the Federation of Associations in Behavioral & Brain Sciences. She was named one of the top 40 under 40 business school professors in the world by Poets & Quants, as well as a finalist for the Thinkers 50 2017 Radar Thinker Award. Katy's work is published on platforms such as The New York Times and The Harvard Business Review and is regularly featured on NPR.She's become something of a celebrity in academic circles. But it's her work translating the science for ordinary people that may have the most impact. She hosts the Choiceology podcast for Charles Schwab, has a TEDx talk, and her new book, How to Change, was named one of the Amazon’s best of 2021. Dr. Milkman is not just researching change. She's making it available to everyone.Gaming the System: Exploring behavioral economicsThroughout her career Katy has gained insight from the decision-making process of average people. Knowing what makes people tick and why can be life-changing. We look at what motivates people, internal and external barriers, goal pursuing and habits. We dig into the mechanics behind behaviorism as Katy tells us about devices like 'present bias' and 'gamification'.Gamification can be a powerful force for change. By creating game-like incentives for behavior, goal achievement can be more fun. This strategy can be applied to individual habits or to something larger like employee performance and government programs, like vaccine adoption. The possibilities are endless.Patience is a Virtue: Behavioral change takes timeAs a member of the Forbes Top 10 Behavioral Scientists of 2020 list, Dr. Milkman knows a thing or two about human nature. During the COVID-19 pandemic, Milkman argued that getting people to wear masks would have been easier if people had considered them as fashion items. This thesis closely relates to a term she coined: 'temptation bundling'. It’s the idea of coupling something you enjoy with something you view as a burden to invoke the willpower to get things completed. As she says, "if we recognize we need to make it fun to pursue our goals, we're going to be much more likely to persist". In our discussion, Katy draws on the ways people find motivation to pursue their goals, self-discipline and social influence. Want to find out more about yourself? Katy has the answers.Key takeaways: Tick Tock: Behavioral and habitual change doesn't happen overnight. Take your time, understand the process Dilemma: Learn to address and overcome internal and external barriers Understand your surroundings: Recognize how your social environment impacts your decision-making Links And Resources The Game Changing Attorney Podcast Michael Mogill Facebook Michael Mogill Twitter Michael Mogill Instagram Michael Mogill LinkedIn Crisp Website Crisp Facebook Crisp Twitter Crisp Instagram Crisp LinkedIn Katy Milkman Website Katy Milkman LinkedIn Katy Milkman Twitter How to Change - Book Website

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