
The Game Changing Attorney Podcast with Michael Mogill
How can you become a game changer?Michael Mogill, Founder and CEO of Crisp, has used his mastery of marketing for lawyers to grow his company to an 8-figure powerhouse. In just a few years, Crisp has helped thousands of attorneys adapt to the new legal landscape, differentiate themselves from the competition, and earn millions in new revenue.In every episode, you’ll hear from law firm entrepreneurs and market leaders — people who flourish in the face of adversity, challenge the status quo, and define what it means to be a game changer.We investigate success stories and business growth and scalability strategies that can help you attract your ideal clients. Plus, discover hidden insights and actionable advice on how company culture and employee engagement, marketing and advertising, and management and hiring fit into the big picture.What do all our guests have in common? These successful attorneys and business owners prove that the key to innovation is a game-changing mindset. If you want to run your law firm like an entrepreneur, achieve a greater ROI, and build a world-class organization that stands the test of time, then you’re in good company.Subscribe to the Game Changing Attorney Podcast and get ready to take your business to the next level.For more information, visit https://www.crisp.co/podcast/
Latest episodes

Oct 17, 2023 • 37min
207. Patty McCord – How to Build a Culture of Freedom and Responsibility
Patty McCord is a human resources consultant and executive and former Chief Talent Officer at Netflix. She brings the Silicon Valley concepts of fresh ideas and innovation and applies them to rethinking the way we work.In this episode of The Game Changing Attorney Podcast, she and Crisp Founder & CEO Michael Mogill discuss:
How to build a culture of freedom and responsibility
The right (and wrong) feedback to solicit from your team
The importance of building teams for the future, not the present
Links & Resources
Episode Show Notes
Seagate
Sun Microsystems
Lean In by Sheryl Sandberg
Netflix
Mitch Lowe
Reed Hastings
Blockbuster
PureSoftware
Mark Randolph
Netflix Culture Deck
Powerful: Building a Culture of Freedom and Responsibility by Patty McCord
“Google Ideological Echo Chamber” memo by James Damore
USA TODAY
Ted Sarandos
HBO
Amazon
Microsoft

Oct 12, 2023 • 56min
206. Jay Papasan — The ONE Thing [Encore Edition]
Jay Papasan, author of The ONE Thing, joins host Michael Mogill to discuss the power of simplicity and discipline in achieving extraordinary results. They delve into topics such as maximizing productivity, forming effective habits, and debunking the myth of balance. Jay shares valuable insights and reflections on his book, emphasizing the importance of staying focused and avoiding distractions. The conversation also touches on the concept of being a game changer and the significance of family, impact, and abundance.

Oct 10, 2023 • 58min
205. Gyi Tsakalakis and Conrad Saam — Marketing Mash-Up: Scalable Strategies from Industry Experts
Mockingbird Marketing President Conrad Saam. AttorneySync President Gyi Tsakalakis. Crisp Founder & CEO Michael Mogill.Three legal marketing experts. One unforgettable conversation.In this episode of The Game Changing Attorney Podcast, these savants sit down to discuss:
What it means to focus on strategy over tactics
The importance of running a law firm like a business
When to build an in-house marketing team and when to partner with an agency
Why it’s easier to build a personal brand than a business brand
How AI will change the legal space (and what will always stay the same)
Links & Resources
Episode Show Notes
Avvo
TikTok
Pay-per-click (PPC)
Pokémon GO
Local Service Ads (LSAs)
Google Business Profile
Entrepreneurial Operating System (EOS)
David C. Baker
Search engine optimization (SEO)
Customer Relationship Manager (CRM)
CallRail
Clubhouse
Google Ads
Facebook
LinkedIn
Gary Vaynerchuk
Morgan and Morgan
Joe Rogan
Spotify
YouTube
Artificial intelligence (AI)
Non-fungible tokens (NFTs)
Ray Kurzweil
Lawmatics
WordPress
ChatGPT
Tom Martin
United States Department of Justice (DOJ)
Smith & Jones
Ryan McKeen

Oct 5, 2023 • 33min
204. Alexander Shunnarah — The Thin Line Between Success and Failure [Encore Edition]
Alexander Shunnarah has become one of the most recognizable faces in his home state and beyond thanks to his billboards — 2,000 of them and counting — and his slogan: “Call me, Alabama.” Shunnarah’s billboards have become so popular they’ve spawned thousands of memes and even Facebook fan pages.In this episode of The Game Changing Attorney Podcast, Alex and Crisp Founder & CEO Michael Mogill discuss taking calculated financial risks, when it’s time to go all-in on advertising, and how a little bit of fear can be the ideal driving force for an entrepreneurial attorney.Get ready to learn the answers to questions like:
How did a personal injury lawyer become the best-known face in all of Alabama?
What can football coach Nick Saban teach us about law firm leadership?
Why does it pay to play the legal marketing long game?
Links & ResourcesEpisode Show Notes

Oct 3, 2023 • 21min
203. AMMA — How to Know If You Are NOT Cut Out for Entrepreneurship
Not everyone is built for entrepreneurship.In this episode of The Game Changing Attorney Podcast, Crisp Founder & CEO Michael Mogill explores three key factors that may indicate whether you’re in the right or wrong line of work…You’ll learn:
How to balance difficult decisions with the desire to be liked
Why some people are fueled by failure and others are discouraged
The best way to transition out of entrepreneurship if it’s just not for you
Links & Resources
Episode Show Notes
Baskin-Robbins
Episode 162 — Kim Scott
Radical Candor by Kim Scott
Niccolò Machiavelli
Netflix
DoorDash
Mercedes-Benz
David Goggins
Shark Tank
Facebook
Mark Zuckerberg
MCAT

Sep 28, 2023 • 54min
202. Dr. Vanessa Bohns — You Have More Influence Than You Think [Encore Edition]
Dr. Vanessa Bohns is a social psychologist, author, and professor of organizational behavior at Cornell University. Her research explores how we perceive our influence — and how often we get it wrong. In this episode of The Game Changing Attorney Podcast, Vanessa and Crisp Founder & CEO Michael Mogill explore the place of influence in leadership through:
The implications of underestimating (or overestimating) our own influence
How facts are often less effective at changing behavior than social norms
Why effective leaders see influence as a responsibility
Links & Resources
Episode Show Notes
You Have More Influence Than You Think: How We Underestimate Our Power of Persuasion, and Why It Matters by Dr. Vanessa Bohns
Behavioral Contagion
Invisibility Cloak Illusion
Spotlight Effect
Diffusion of Responsibility
Bystander Effect
The Liking Gap
Dr. Bohn’s 3 Steps to Understanding Influence:
Visualize your influence from a third-party perspective. (Suggestion: what if you were reviewing a tape of your performance as a leader?)
Gather true perspectives.
Experience your influence. (Suggestion: write a letter of gratitude to someone who helped you on your path.)

Sep 26, 2023 • 25min
201. AMMA — Take the Stairs: The Real Path to Growth
After 11 years and $100 million in revenue, Michael Mogill knows a thing or two about growth.In this rapid-fire episode of The Game Changing Attorney Podcast, he’ll pull back the curtain on three of the most impactful lessons every entrepreneur must learn.Get ready to explore:
The power of delayed gratification when growing a business
How failure can lay the groundwork for success
Why there are no shortcuts to personal development
Links & Resources
Episode Show Notes
Standford marshmallow experiment
Reddit
The Walton Family
Walmart
Crisp Coach
Kirby Smart
Nick Saban
Live Nation
David Guetta
Coca-Cola
Verizon
Red Bull
Facebook
Search engine optimization (SEO)
YouTube
Delta Sky Club
Ozempic

Sep 21, 2023 • 1h 57min
200. Game Changing Stories: 200th Episode Spectacular
From Episode 1 to 199, The Game Changing Attorney Podcast has featured market leaders, innovative thinkers, and iconic figures from the legal industry and beyond.This special 200th Episode Spectacular features some of our most memorable guests, favorite behind-the-scenes stories, and most game changing moments so far.Enjoy conversations with:
John Morgan: Founder of Morgan & Morgan
Chris Voss: Former Lead FBI International Hostage Negotiator
Jessica Mogill: Crisp Head of Coaching Strategy
Mark Manson: Best-Selling Author of The Subtle Art of Not Giving a F*ck
Andre Norman: Author & Founder of The Academy of Hope
Jason Hehir: Award-Winning Director, Producer, & Screenwriter
Jan Dils: Founder of Jan Dils, Attorneys at Law
David Goggins: Retired Navy SEAL & Best-Selling Author
Bill Perkins: Hedge Fund Manager & Best-Selling Author
Alex Hormozi: Founder & Managing Partner of Acquisition.com
Links & Resources
Episode Show Notes
Episode 1 — John Morgan
Episode 5 — Chris Voss
Episode 47 — Jessica Mogill
Episode 72 — Mark Manson
Episode 98 — Andre Norman
Episode 105 — Jason Hehir
Episode 126 — Jan Dils
Episode 141 — David Goggins
Episode 151 — Bill Perkins
Episode 158 — Alex Hormozi

Sep 19, 2023 • 47min
199. Jesse Cole — Change the Game, Break the Rules, and Create an Unforgettable Experience [Encore Edition]
The Savannah Bananas is an unconventional, one-of-a-kind baseball team that came straight from the mind of Jesse Cole.Despite the odds being stacked against him, Jesse built an empire that has sold out every single game since their first season and has a ticket waiting list in the thousands.This is not your average team — and this is not your average leader.In this episode of The Game Changing Attorney Podcast, Jesse and Crisp Founder & CEO Michael Mogill sit down to discuss:
The power of standing out in your market
Why creating a niche will skyrocket your brand
How to win by focusing on your fans first
Links & Resources
Episode Show Notes
The Savannah Bananas
P.T. Barnum
Walt Disney
Find Your Yellow Tux: How to Be Successful by Standing Out by Jesse Cole
Fans First: Change the Game, Break the Rules & Create an Unforgettable Experience by Jesse Cole
Boston Red Sox
Fenway Park
Coldplay
TikTok
Jimmy Fallon
The Harlem Globetrotters

Sep 14, 2023 • 1h 5min
198. A-List Athletes — The Mindsets of Champions
Leaders have much to learn from elite athletes. From commitment and goal-setting to resilience and discipline, the mindsets of champions can impact your business and your life in powerful ways.In this special edition of The Game Changing Attorney Podcast, get to know four A-list athletes with transformational lessons you can apply immediately:
Colin O’Brady: 10X World Record Holder & Best-Selling Author
Marcus Filly: Founder of Functional Bodybuilding
James Lawrence: The Iron Cowboy
Joe De Sena: Founder & CEO of Spartan
Links & Resources
Episode Show Notes
Episode 75 — Colin O’Brady
Episode 175 — Marcus Filly
Episode 73 — James Lawrence
Episode 161 — Joe De Sena
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