

The Game Changing Attorney Podcast with Michael Mogill
Michael Mogill
How can you become a game changer?Michael Mogill, Founder and CEO of Crisp, has used his mastery of marketing for lawyers to grow his company to an 8-figure powerhouse. In just a few years, Crisp has helped thousands of attorneys adapt to the new legal landscape, differentiate themselves from the competition, and earn millions in new revenue.In every episode, you’ll hear from law firm entrepreneurs and market leaders — people who flourish in the face of adversity, challenge the status quo, and define what it means to be a game changer.We investigate success stories and business growth and scalability strategies that can help you attract your ideal clients. Plus, discover hidden insights and actionable advice on how company culture and employee engagement, marketing and advertising, and management and hiring fit into the big picture.What do all our guests have in common? These successful attorneys and business owners prove that the key to innovation is a game-changing mindset. If you want to run your law firm like an entrepreneur, achieve a greater ROI, and build a world-class organization that stands the test of time, then you’re in good company.Subscribe to the Game Changing Attorney Podcast and get ready to take your business to the next level.For more information, visit https://www.crisp.co/podcast/
Episodes
Mentioned books

May 14, 2024 • 25min
263. AMMA — What Growth Demands of Leaders
Leadership transcends individual contributions. It’s about deliberate influence and driving results through others. How can leaders effectively balance empowering teams with upholding high standards?In this episode of The Game Changing Attorney Podcast, Michael and Jessica Mogill discuss:
Strategies to empower middle managers for delegation and growth
The role of termination in defining your law firm’s culture
Why successful organizations operate as cohesive teams rather than individual entities
----Show Notes:04:37 – How to empower a manager to elevate when they struggle to delegate08:05 – How to advance your career by setting others up for success09:28 – How to balance a supportive culture with a results-driven culture11:03 – Why business is a team sport12:08 – How to run a cost/benefit analysis on your team members13:19 – What happens when you keep a high-performing yet toxic team member around15:55 – How to navigate communicating a below-average performance review to a once high-performing team member17:32 – What your law firm can learn from Netflix when it comes to HR19:23 – Why the NFL is the ultimate business model21:27 – Why change is the only constant (grow or die)----Links & Resources
LASIK eye surgery
David Goggins
John Maxwell
Mark Lanier
Michael Jordan
Kobe Bryant
Wayne Gretzky
Netflix
No Rules Rules by Reed Hastings
Cy Wakeman
NFL
The Heisman Trophy
iPad
----Listening to this episode but want to watch it? Check it out on Spotify. Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel.----Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more.----If you enjoyed this episode, you may also like:
#207 Patty McCord – How to Build a Culture of Freedom and Responsibility
#7 Cy Wakeman – Ditching the Drama & Creating a Culture of Excellence In Your Law Firm
#239 AMMA – Raise Your Standards

May 9, 2024 • 51min
262. Roland Frasier — The Secret to Scale: How to Grow Your Business [Encore Edition]
Meet Roland Frasier: a serial entrepreneur, esteemed business strategist, and marketing maestro. With five businesses under his belt, all featured on Inc. Magazine's list of fastest-growing companies, Roland is the epitome of business acumen.He doesn't just build businesses — he scales them to new heights. His fervor for business growth, penchant for fostering enduring connections with fellow entrepreneurs, and knack for spotting emerging opportunities embody the game changing mindset.In this episode of The Game Changing Attorney Podcast, Roland and Michael Mogill take a deep dive into:
The commonalities of the most successful businesses
Why once-in-a-lifetime-opportunities are more common than we assume
How to scale your law firm through strategic acquisition
----Show Notes:02:19 – Roland’s early days as an entrepreneur03:58 – Why Roland went to law school 05:14 – Roland’s thoughts on the hourly billing model07:08 – The impact of outside capital investing in the legal industry09:42 – How Roland determines the proper value of a business13:22 – The different levers that can be pulled to scale a law firm15:34 – How to acquire a business when you have little to no capital16:50 – The concept of leverage when acquiring or scaling a business21:40 – The “red flag” factors to watch out for when considering a business acquisition23:45 – Roland’s biggest business regret25:48 – Roland’s biggest business victory28:24 – How Roland prepares for business ventures across new and different industries30:49 – The commonalities between the most successful businesses31:36 – The commonalities between the least successful businesses34:15 – How to navigate threats in your market and capitalize on opportunities36:31 – The power of a world-class brand40:05 – The skills that every leader should have to put their businesses in the best place to succeed 44:08 – The best advice and the worst advice that Roland has ever received45:21 – What keeps Roland engaged, energized, and excited today47:21 – What being a game changer means to Roland----Links & Resources
Roland Frasier
Skinner Studies on Operant Conditioning
Rule 5.4
Facebook Groups
McKinsey & Company – Customer Experience: Creating Value Through Transforming Customer Journeys
Amazon
Andreessen Horowitz
Rolls Royce
Bentley
Mercedes-Benz
Game Changers Summit 3
----Listening to this episode but want to watch it? Check it out on Spotify. Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel.----Past guests on The Game Changing Attorney Podcast include: David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more.----If you enjoyed this episode, you may also like:
#249 Codie Sanchez — Maximizing Income
#223 Chad Willardson — Achieving Financial Freedom
#201 AMMA — Take the Stairs: The REAL Path to Growth

May 7, 2024 • 28min
261. AMMA — The X Factor of Legal Market Domination
Your business is perfectly designed to get you the results that you’re getting. Not satisfied with the status quo? Discover the X factor that propels the nation’s top law firms to unprecedented success.In this episode of The Game Changing Attorney Podcast, Michael and Jessica Mogill will teach you:
The playbook for transforming your law firm from 8 to 9 figures
How to free yourself from the soul-sucking day-to-day grind
Why leverage is the single most important factor in growing your business
----Show Notes:04:06 – How to grow an 8-figure law firm to a 9-figure law firm08:56 – Why you have to take different actions if you want different results11:19 – How to get out of the operational tasks and break free from the day-to-day grind13:15 – The difference between doing everything and being accountable for everything16:56 – The X Factor that separates the best law firm owners from the rest18:54 – Why leverage and courage will take you to the top23:44 – What you can learn from George Costanza (taking the “opposite” approach)----Links & Resources
Schrödinger's cat
Jenga
EOS
Traction by Gino Wickman
Elon Musk
Tim Cook
Apple
Tom Brady
Nick Saban
Mt. Everest
Crisp HQ
Game Changers Summit
George Costanza
----Listening to this episode but want to watch it? Check it out on Spotify. Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel.----Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more.----If you enjoyed this episode, you may also like:
#31 Grant Cardone – The 10X Mindset: Go Big or Go Bigger
#169 Chris Dreyer – Unlocking Leverage: Strategically Scaling Your Impact
#243 AMMA – Success Without Safety Nets: The Entrepreneurial Journey

May 2, 2024 • 50min
260. Robert Simon — The Superpower of Authenticity: Building Communities with Aligned Values [Encore Edition]
Every person you know belongs to a community. It's where we find belonging, voice, and family. Robert Simon, Founder of Justice HQ and Simon Law Group, has mastered the art of community-building.In this episode of The Game Changing Attorney Podcast, Bob and Michael delve into:
Rising from nothing to build an empire
The paramount importance of prioritizing family
Keys to living your best life
----Show Notes:02:09 – How Bob’s over-the-top marketing gets attention and results04:17 – Bob’s origin story and superhero influence07:22 – Bob’s journey through law school (working hard and playing hard)09:38 – Marketing your firm when there’s nothing to lose11:31 – The life of a hungry hustler13:09 – How Simon Law Group became a family affair15:48 – How to build a community of advocates and goodwill17:05 – The Justice HQ Network and Community20:17 – Why a generous spirit creates the most wealth23:10 – How Bob builds a team of loyal and collegial high-performers27:29 – How to balance your quality of life with an ambitious mindset29:22 – Bob’s biggest advocate (Christine Bullock)31:58 – Bob’s inspiration for starting the Law-Di-Gras conference34:34 – The habits that keep Bob engaged and motivated37:14 – How Bob is raising resilient kids41:52 – The best and worst advice Bob has ever received43:59 – What being a game changer means to Bob----Links & Resources
Justice HQ
Simon Law Group
Marvel
Pepperdine University
McDonald’s
You Can’t Teach Hungry by John Morgan
Game Changers Summit
Law-Di-Gras
Snoop Dogg
Rev Run
Nelly
Flo Rida
----Listening to this episode but want to watch it? Check it out on Spotify. Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel.----Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more.----If you enjoyed this episode, you may also like:
#52 Brian Chase – Aligning Passion and Purpose
#178 Brian Panish – Champions Compete with Themselves
#233 AMMA – How to Find Meaning in the Journey

Apr 30, 2024 • 45min
259. David Craig — How to Build a Law Firm That Stands the Test of Time [Encore Edition]
Today, the influence of a dedicated attorney extends far beyond the courtroom — and David Craig is seizing this opportunity. As one of the nation's top trucking lawyers, David has diversified his impact through hosting a podcast, authoring his debut book, and crafting future plans to transform his clients' lives.In this episode of The Game Changing Attorney Podcast, David and Michael Mogill delve into:
The significance of sharing expertise, fostering trust, and generating demand
The pivotal role of empathy and respect in achieving greatness
Insights into becoming a leading figure in trucking law
----Show Notes:02:46 – David’s humble beginnings06:53 – Why David almost didn’t go to college (or law school)09:26 – How David played to his strengths and found his passion as a trial lawyer11:26 – Why David chose to switch sides (from defending corporations to representing plaintiffs)14:39 – How David took the leap and started his own law firm17:29 – How to go build a multi-million dollar trucking law practice21:18 – Why David wrote his book, Semi-Truck Wreck and the significance of this practice area24:35 – The skill sets and capabilities required to be an effective entrepreneurial law firm owner28:10 – David’s pivotal cancer diagnosis and the shift in his perspective and business strategy33:13 – Why obsession can be a great trait and how to surround yourself with supporters36:18 – How to be grateful, but not complacent38:05 – What it takes to sustain growth as a trucking lawyer39:54 – How to attract and retain a team of legal A-players41:35 – What being a game changer means to David----Links & Resources
After the Crash Podcast
Craig, Kelley & Faultless
Joe Fried
ATAA
Semitruck Wreck: A Guide for Victims and Their Families by David Craig
Crisp
CrispX
----Listening to this episode but want to watch it? Check it out on Spotify. Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel.----Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more.----If you enjoyed this episode, you may also like:
#9 Joe Fried – How to Hyperspecialize & Dominate Your Niche
#107 Randi McGinn – Authenticity Is the Advantage
#239 AMMA – Raise Your Standards

Apr 25, 2024 • 19min
258. AMMA — The Power of No: Setting Boundaries for Focused Growth
In a world where leadership often blurs the lines between empowerment and enablement, there exists a pivotal choice: to foster growth or hinder progress. But how do you navigate the fine line between those options where constant accessibility seems like the norm?In this episode of The Game Changing Attorney Podcast, Michael and Jessica Mogill will teach you:
How to protect yourself from those pesky ‘Got a minute?’ inquiries
Why leaders cannot and should not be accessible to everyone
Why saying “No” is about liberation, not limitation
----Show Notes:03:04 – How to be accessible while also having the time to do your own work05:54 – How to set boundaries as a leader06:56 – Why you shouldn’t be available to everyone in your organization09:26 – Why growth requires change (and how to deal with those who resist it)12:47 – How to handle situations where saying “No” will disappoint your team14:45 – Why providing context is key when you shut something down----Links & Resources
Google
ChatGPT
Facebook
----Listening to this episode but want to watch it? Check it out on Spotify. Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel.----Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more.----If you enjoyed this episode, you may also like:
#25 Kim Scott – Radical Candor: How to Be a Kickass Boss
#104 Dorie Clark – The Long Game: How to Be a Long-Term Thinker in a Short-Term World
#201 AMMA – Take The Stairs: The Real Path to Growth

Apr 23, 2024 • 55min
257. Jason Hehir — Leading and Documenting Winning Teams [Encore Edition]
In the realm of business and sports, the parallels are striking. Both arenas demand strong leadership, cohesive teamwork, and unwavering dedication to a common goal.Jason Hehir, the mastermind behind the groundbreaking documentary series The Last Dance, offers unique insights into this dynamic. Through chronicling Michael Jordan's extraordinary career, Hehir not only captured tales of triumph and defeat but also lived them firsthand.In this captivating episode of The Game Changing Attorney Podcast, Jason joins Michael Mogill to explore:
Evolving from a novice to a leader and navigating the ensuing complexities
The transformative power of embracing a healthy fear of failure
Discovering the importance of cultivating your authentic voice for personal and professional success
----Show Notes:03:14 – What fueled Jason’s passion for sports and cinematography04:44 – Jason’s humble creative beginnings07:23 – How Jason builds strong teams10:11 – Jason’s take on a healthy fear of failure14:53 – How Jason got involved in HBO’s Andre The Giant documentary19:31 – Jason’s creative project growth and evolution23:12 – The preparation that went into The Last Dance28:35 – Jason’s first meeting with Michael Jordan33:34 – How Jason balanced multiple brands’ desire for creative control35:11 – Why The Last Dance became one of the most highly-regarded sports documentaries of all time37:26 – How Jason pivoted to creating the Countdown series capturing the SpaceX mission40:19 – Capturing and editing footage from space43:35 – What the highest-performing people have in common48:49 – Jason’s upcoming projects and what keeps him excited50:48 – How Jason is scaling his impact50:35 – What being a game changer means to Jason----Links & Resources
NBC
André the Giant (documentary)
The Last Dance (documentary)
NBA
Michael Jordan
Jordan (brand)
ESPN
Netflix
Jalen Rose
----Listening to this episode but want to watch it? Check it out on Spotify. Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel.----Past guests on The Game Changing Attorney Podcast include: David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more.----If you enjoyed this episode, you may also like:
#71 Tim Grover – WINNING: The Unforgiving Race to Greatness
#128 Robert Greene – The Laws of Power and Human Nature
#185 AMMA – How to Recognize, Reward, and Motivate Your Team

Apr 18, 2024 • 20min
256. AMMA — How to Change Your Mind
Being right and making progress aren't always two sides of the same coin. But, as a leader, when does it make sense to change your mind?In this episode of The Game Changing Attorney Podcast, Michael and Jessica Mogill take a deep dive into:
The balance between tightly held values and loosely held beliefs
The power of empathy and considering alternative points of view
Why embracing change is not just the key to growth, but the essence of transformation
----Show Notes:03:55 – Michael’s change of heart (and mindset)07:33 – What happens when you admit that you’re wrong10:54 – What to do when you think something’s a “sure thing”12:27 – The 2 constants in life16:26 – How to evolve and navigate change----Links & Resources
2018 Game Changers Summit
Who Not How by Dan Sullivan
TikTok
EVOLVE Summit
Apple Vision Pro
----Listening to this episode but want to watch it? Check it out on Spotify. Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel.----Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more.----If you enjoyed this episode, you may also like:
#78 Katy Milkman – How to Change: The Science of Getting From Where You Are to Where You Want to Be
#171 Adam Alter – Anatomy of a Breakthrough: How to Get Unstuck When It Matters Most
#243 AMMA – Success Without Safety Nets: The Entrepreneurial Journey

Apr 16, 2024 • 44min
255. Joe De Sena — The Spartan Mindset: Embracing Discomfort and Unleashing Mental Toughness [Encore Edition]
In a world where comfort is often prioritized over challenge, Joe De Sena — the pioneering mind behind the Spartan Race — offers a compelling counter-narrative. He champions the idea that true fulfillment comes not from ease, but from overcoming obstacles and embracing discomfort head-on.On this episode of The Game Changing Attorney Podcast, Joe and Michael take a deep dive into:
The transformative power of personal accountability in navigating life's challenges
Strategies for fostering a resilient mindset that thrives in adversity
Why venturing outside our comfort zones is essential for unlocking our full potential and experiencing genuine happiness
----Show Notes:02:38 — Why the majority of people are lazy04:28 — Why human beings avoid discomfort05:22 — Why people are depressed08:02 — Why food tastes so much better when you’re hungry10:14 — How Joe developed mental toughness11:32 — How to manufacture adversity in your life13:29 — What the other side of adversity feels like15:14 — Joe’s obstacle-racing catalyst19:03 — Why Joe started the Spartan Race21:07 — What "Suffering Together" means23:26 — The difference between "difficult" and "desperate"25:16 — Joe’s advice to anyone who wants to do a Spartan Race29:38 — How to raise resilient kids32:21 — The application of "Fire. Ready. Aim." 34:41 — Tactical ways to do hard things39:56 — How Joe describes success----Links & Resources
Netflix
The Menu (film)
Wendy’s
Shackelton’s Expedition
Sir Edmund Hillary
Spartan Race
Tough Mudder Event
Wall Street
The Transcendence Run
Iditarod
Saks Fifth Avenue
Nike
Facebook
Goldman Sachs
Mat Fraser
Green Beret
----Listening to this episode but want to watch it? Check it out on Spotify. Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel.----Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more.----If you enjoyed this episode, you may also like:
#73 James Lawrence – Iron Cowboy: 101 Ironmans in 101 Days
#63 Mat Fraser – The Fittest Man on Earth
#173 AMMA – Healthy Habits and High Performance

Apr 11, 2024 • 24min
254. AMMA — Starting and Growing Your Law Firm
Entrepreneurship is not for the faint of heart, but every successful law firm owner has to start somewhere. From setting up shop, to onboarding support staff, to signing up the best cases and clients — each key phase of growth demands unwavering determination and relentless perseverance.In this episode of The Game Changing Attorney Podcast, Michael and Jessica Mogill share:
How to find the courage to take the entrepreneurial leap
How to overcome the challenges and uncertainties of making a crucial hire
How to effectively market your law firm and establish a strong client base from the ground up
----Show Notes:02:19 – Making the choice between financial security and entrepreneurial freedom05:21 – The difference between wanting it and committing to it08:39 – Sacrificing luxuries and lifestyle comforts for entrepreneurial dreams 10:08 – How to navigate the decision to hire an associate12:33 – Invest in capacity or pay the cost with your well-being14:50 – How to attract clients and build a steady stream of business19:00 – How to prepare for more cases----Links & Resources
Ramen Noodles
Porsche
Mercedes-Benz
The Game Changing Attorney (Book)
Crisp Coach
----Listening to this episode but want to watch it? Check it out on Spotify. Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel.----Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more.----If you enjoyed this episode, you may also like:
#55 Marcus Lemonis – The Three Keys to Business: People, Process, and Product
#113 Kevin O’Leary – The Entrepreneurial Journey: Inside the Mind of Mr. Wonderful
#243 AMMA – Success Without Safety Nets: The Entrepreneurial Journey


