

The Game Changing Attorney Podcast with Michael Mogill
Michael Mogill
How can you become a game changer?Michael Mogill, Founder and CEO of Crisp, has used his mastery of marketing for lawyers to grow his company to an 8-figure powerhouse. In just a few years, Crisp has helped thousands of attorneys adapt to the new legal landscape, differentiate themselves from the competition, and earn millions in new revenue.In every episode, you’ll hear from law firm entrepreneurs and market leaders — people who flourish in the face of adversity, challenge the status quo, and define what it means to be a game changer.We investigate success stories and business growth and scalability strategies that can help you attract your ideal clients. Plus, discover hidden insights and actionable advice on how company culture and employee engagement, marketing and advertising, and management and hiring fit into the big picture.What do all our guests have in common? These successful attorneys and business owners prove that the key to innovation is a game-changing mindset. If you want to run your law firm like an entrepreneur, achieve a greater ROI, and build a world-class organization that stands the test of time, then you’re in good company.Subscribe to the Game Changing Attorney Podcast and get ready to take your business to the next level.For more information, visit https://www.crisp.co/podcast/
Episodes
Mentioned books

Oct 3, 2024 • 54min
303. Eric Thomas — Turning Struggles into Strength: A Blueprint for Resilience [Encore Edition]
In this special encore edition of The Game Changing Attorney Podcast, we’re bringing back one of the most powerful episodes featuring Eric “ET” Thomas. From homeless high school dropout to world-renowned motivational speaker, author, and educator, ET’s story of triumph is nothing short of remarkable. Revisit this incredible conversation where he shares the pivotal moments and influential figures that drove him to overcome impossible odds and reach the top.In this episode, you’ll learn:
Why desire is the ultimate key to achievement
The biggest mistakes leaders make — and how to avoid them
Practical strategies to overcome self-sabotage and unleash your potential
If you’re ready to break through barriers and fuel your own journey toward greatness, this episode is for you.----Show Notes:00:00 – Introduction03:15 – Overcoming Homelessness and Hardship05:16 – The Turning Point: Finding Hope and Support07:53 – The Role of Dee Dee in Eric’s Success13:27 – From High School Dropout to PhD: Why Eric Kept Going18:02 – Helping Underprivileged Youth: A Lifelong Mission22:05 – “When You Want to Succeed as Bad as You Want to Breathe”29:06 – Desire, Effort, and Legacy: The Keys to Success33:51 – Motivating Teams: Speaking the Right Language51:00 – Final Thoughts and Takeaways----Links & Resources
McDonald’s
MLB
NFL
Detroit, MI
Phil Jackson
Michael Jordan
Kobe Bryant
Credit score
Michigan State University
Brian McKnight
Take 6
Iron Man
Superman
GED
Oakwood University
NBA
Think and Grow Rich: A Black Choice by Dennis Kimbro and Napoleon Hill
Federal TRIO programs
Steve Smith
Dan Gilbert
Magic Johnson
Crenshaw schools
YouTube
General Motors (GM)
Chrysler
Tom Brady
Nick Saban
University of Alabama
Auburn University
S&P 500
----Listening to this episode but want to watch it? Check it out on Spotify. Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel.----Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more.----If you enjoyed this episode, you may also like:
96 – The Mindsets of Champions: Best of Elite Athletes
266 Dr. Ayelet Fishbach – Get It Done: Surprising Lessons From the Science of Motivation
268 AMMA – Resilience in the Face of Uncertainty

Sep 26, 2024 • 17min
302. AMMA — Leading with Integrity: How to Compete Ethically
Contrary to popular belief, if you’re too obsessed with your competition, it’s going to kill your business. It’s time to take a new approach.In this episode of The Game Changing Attorney Podcast, Michael Mogill pulls back the curtain on the hard truths of running a law firm in today’s cutthroat legal landscape.Prepare yourself for an unfiltered look at:
How to stay ahead when competitors play dirty and bend the rules
Why relentless execution always beats big ideas — and why most firms fail without it
The deadly impact of ego on leadership, and how it can destroy your business from the inside out
This no-holds-barred conversation is all about grit, focus, and playing to win. If you’re ready to step up and lead with ruthless efficiency, even when the odds seem stacked against you, then this one's for you.----Show Notes:00:00 – Introduction03:29 – Staying Competitive Without Compromising Integrity07:25 – Addressing Ego in High-Performing Team Members09:49 – The Impact of Ego on Team Dynamics11:39 – Tying Performance to Future Success13:49 – Ensuring Team Focus on High-Impact Tasks14:59 – The Role of Leaders in Prioritizing Tasks15:25 – Setting Critical Results: Daily Top Three Approach16:19 – Final Thoughts and Takeaways----Links & Resources
LASIK
Starbucks
Amazon
----Listening to this episode but want to watch it? Check it out on Spotify. Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel.----Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more.----If you enjoyed this episode, you may also like:
182 Randi McGinn – Authenticity is the Advantage
251 Alex Hormozi– The Power of Humility in Achieving Entrepreneurial Success
299 AMMA – How to Build a Resilient, Self-Sufficient Team That Thrives Without You

Sep 24, 2024 • 47min
301. Michael Cowen — Investing in Legal Excellence: Training, Tools, and Team Building
Imagine the key to your success lies in one simple decision: YES or NO.In this episode of The Game Changing Attorney Podcast, renowned trial attorney Michael Cowen dives deep into the power of strategic refusal and how saying no can unlock immense focus and success in your career. From mastering your craft to turning down million-dollar offers, Michael reveals how focusing on the right cases transformed his firm and his life.Buckle up. You are about to change how you think about growth, success, and the art of saying no.----Show Notes:00:00 – Introduction01:17 – Building a Firm Through Relationships04:13 – Michael Cowen’s Journey to Becoming a Trucking Expert07:37 – Writing the Book: Establishing Authority in the Industry10:27 – Balancing Risk vs. Reward in High-Stakes Cases12:32 – The Three C’s: Creativity, Courage, and Commitment17:26 – Scaling Your Team: Training and Developing Talent21:04 – The Impact of Hiring a COO on Firm Growth22:31 – Paying Out $100 Million in Referral Fees: A Unique Approach45:29 – What Being a Game Changer Means to Michael Cowen ----Links & Resources
Episode 70
Trial Lawyer Nation
Big Rig Boot Camp
State Farm
Alta Vista
Federal Motor Care Safety Regulations
Courtroom View Network
Delta
Chris Klein
McDonald’s
Bentley Motors
Trial Lawyers University
Big Rig Masterclass
The Steve Austin Show
Sean Claggett
Jessica Brylo
Gerry Spence
Alex Begum
----Listening to this episode but want to watch it? Check it out on Spotify. Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel.----Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more.----If you enjoyed this episode, you may also like:
#70 Michael Cowen – Play to Your Strengths and Unlock Your Firm’s Potential
#251 Alex Hormozi – The Power of Humility in Achieving Entrepreneurial Success
#237 AMMA – Breaking Out of Complacency

Sep 19, 2024 • 2h
300. Legends & Leaders: 300 Episodes of Game Changing Insights
From Episode 1 to 299, The Game Changing Attorney Podcast has continued to elevate the bar, showcasing legendary figures, disruptive innovators, and top-tier leaders from the legal industry and beyond.Now, for this epic 300th episode, we’re taking it to the next level. Get ready for our biggest celebration yet — featuring not only the most unforgettable guests and groundbreaking moments, but also exclusive stories, bold predictions for the future, and the game changing insights that have defined this show’s legacy. This isn’t just another milestone. It’s a revolution.You won’t want to miss this lineup of podcast powerhouses from some of the most influential figures who’ve shared their stories:
John Morgan: Founder of Morgan & Morgan
Jessica Mogill: Crisp Head of Coaching Strategy
Mark Manson: Best-Selling Author of The Subtle Art of Not Giving a F*ck
Andre Norman: Author & Founder of The Academy of Hope
Jan Dils: Founder of Jan Dils, Attorneys at Law
David Goggins: Retired Navy SEAL & Best-Selling Author
Alex Hormozi: Founder & Managing Partner of Acquisition.com
Dan Martell: Best-Selling Author & Entrepreneur
Ross Pomerantz: Comedian & Social Media Personality "Corporate Bro"
Chris Voss: Former Lead FBI International Hostage Negotiator
Codie Sanchez: Entrepreneur & Investor
Morgan Housel: Best-Selling Author of The Psychology of Money
Each conversation offers a masterclass in overcoming challenges, relentless execution, and redefining what’s possible in leadership, business, and life. Tune in to hear how these trailblazers made their mark!----Show Notes:00:00 – Introduction02:12 – John Morgan's Origin Story10:35 – Jessica Mogul on Leadership and Culture20:17 – Mark Manson on Happiness and Struggle32:05 – Andre Norman's Transformation44:21 – Jan Dil’s Legal Journey52:20 – David Goggins' Harrowing Upbringing1:05:00 – Alex Hormozy's Entrepreneurial Evolution1:07:45 – Traits of Successful Entrepreneurs1:17:51 – Dan Martell's Buyback Principle1:27:20 – Ross Pomerantz aka Corporate Bro: Satire and Authenticity in Sales1:36:00 – Tactical Empathy: Insights from Chris Voss1:43:28 – Codie Sanchez on Financial Freedom Through Business Ownership1:52:01 – Morgan Housel on The Psychology of Money: Understanding Wealth and Happiness1:59:25 – Conclusion and Resources for Growth----Links & Resources
Episode 1 — John Morgan
Episode 47 — Jessica Mogill
Episode 72 — Mark Manson
Episode 98 — Andre Norman
Episode 126 — Jan Dils
Episode 141 — David Goggins
Episode 158 — Alex Hormozi
Episode 187 — Dan Martell
Episode 232 — Ross Pomerantz
Episode 242 — Chris Voss
Episode 249 — Codie Sanchez
Episode 285 — Morgan Housel
----Listening to this episode but want to watch it? Check it out on Spotify. Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel.----Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more.

Sep 17, 2024 • 30min
299. AMMA — How to Build a Resilient, Self-Sufficient Team That Thrives Without You
Are you setting your team up for failure without even knowing it?If you’re a leader, the biggest threat to your success might not be external forces. It could be the way you’re managing your team. Without realizing it, you could be creating a culture of order-takers instead of critical thinkers — and that’s a recipe for disaster in today’s competitive market.In this episode of The Game Changing Attorney Podcast, Michael Mogill dives deep into the pitfalls of spoon-feeding your team and the steps you can take to foster leadership, innovation, and resilience across your organization.----Show Notes:00:00 – Introduction05:36 – Fostering Innovation in Your Firm12:19 – Avoiding Complacency After Achieving Goals14:31 – The Complacency Trap: How to Keep the Fire Burning15:59 – Setting Bigger Goals: The Key to Continuous Growth17:07 – Shifting Focus: From Selfish to Selfless Vision19:45 – Building Resilience: Thriving in Unpredictable Times21:12 – Leading by Example: Creating a Resilient Team27:14 – Final Thoughts and Takeaways----Links & Resources
Conor McGregor
Jake Gyllenhaal
Proper No. Twelve
Ultimate Fighting Championship: UFC
David Goggins
Will Guidara
Bluey
----Listening to this episode but want to watch it? Check it out on Spotify. Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel.----Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more.----If you enjoyed this episode, you may also like:
#15 Josh Linkner – Turning Challenges Into Opportunities for Innovation
#141 David Goggins – Unshackle Your Mind and Win the War Within
#237 AMMA – Breaking Out of Complacency

Sep 12, 2024 • 43min
298. Rich Diviney — The Fundamental Traits Navy SEALs Use to Excel
In this episode of The Game Changing Attorney Podcast, former Navy SEAL Commander Rich Diviney strips away the fluff and dives into the raw science behind what makes or breaks human performance. It's not about skills — those can be taught — but about the deep-rooted attributes that drive behavior in the heat of battle. From mastering fear to summoning courage, this conversation is not for the faint-hearted. It's for those who understand that thriving under pressure is the only way to survive.In this episode, you’ll learn:
The undeniable impact natural attributes have on pushing you to elite performance
How to rewire your brain and shape your destiny through neuroplasticity
Why embracing fear is your only shot at unlocking real courage
This conversation isn’t about motivation. It’s about transformation. Brace yourself for a mindset overhaul that will force you to confront the truth about who you are and what you’re capable of becoming.----Show Notes:00:00 – Introduction to Leadership and Attributes02:20 – Rich Diviney’s Journey as a Navy SEAL06:23 – Understanding Attributes vs. Skills10:01 – Categories of Attributes14:27 – Developing Attributes in Leadership22:55 – Overcoming Fear Through Repetition23:54 – Understanding Fear: Anxiety and Uncertainty26:55 – Peak vs. Optimal Performance29:13 – The Role of Narcissism in Success31:01 – Attributes and Their Impact on Performance36:44 – Applying Attribute Insights in Real Life40:08 – Conclusion and Final Thoughts----Links & Resources
David Goggins
Jocko Willink
Navy SEAL
Jeep
Ferrari
Dr, Andrew Huberman
----Listening to this episode but want to watch it? Check it out on Spotify. Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel.----Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more.----If you enjoyed this episode, you may also like:
#141 David Goggins – Unshackle Your Mind and Win the War Within
#156 Chris Voss – FBI Negotiation Tactics for Business and Life
#194 AMMA – The Harsh Truth About Entrepreneurial Success

Sep 10, 2024 • 40min
297. Kenneth R. Feinberg — Behind the 9/11 Compensation Fund: Navigating Tragedy & Complex Mediation [Encore Edition]
Kenneth R. Feinberg is a renowned alternative mediation and dispute resolution attorney, best recognized for his pivotal role as Special Master of the 9/11 Victim Compensation Fund. His work, however, spans a wide range of other major settlements, including overseeing compensation efforts for the Agent Orange case, the BP Deepwater Horizon spill, and the Boston Marathon bombing — managing the distribution of billions to victims and their families.In this timely encore edition episode of The Game Changing Attorney Podcast, Michael Mogill and Ken discuss:
The deeply subjective nature of assigning monetary value to human life
The often underappreciated influence individuals truly possess
Key takeaways from the groundbreaking initiative to compensate 9/11 victims
----Show Notes:00:00 – Introduction to Ken Feinberg and the 9/11 Victims Compensation Fund02:52 – Ken Feinberg's Journey to Becoming a Lawyer04:12 – The Challenges and Emotional Toll of the 9/11 Fund07:21 – Pro Bono Work and Financial Sacrifices08:44 – Calculating Compensation and Legal Complexities13:32 – The Emotional Impact and Mistakes Made25:58 – Lessons Learned and Future Outlook29:35 – Ken Feinberg's Personal Reflections and Advice36:26 – Conclusion and Final Thoughts----Links & Resources
Watch Worth on Netflix
What is Life Worth? by Kenneth R. Feinberg
Agent Orange Settlement Fund
Deepwater Horizon Settlement
Boston Marathon Settlements
----Listening to this episode but want to watch it? Check it out on Spotify. Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel.----Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more.----If you enjoyed this episode, you may also like:
#33 Robert Bilott – Poisoned Water, Corporate Greed: The 20-Year Battle Against DuPont
#107 Randi McGinn – Authenticity is the Advantage
#268 AMMA – Resilience in the Face of Uncertainty

Sep 5, 2024 • 49min
296. Creating a Competitive Edge: Lessons in Legal Leadership
Are you struggling to grow your law firm despite putting in endless hours and relentless effort? Michael Mogill, founder and CEO of Crisp, has a game plan that's going to change the way you think about law firm management and growth. On this episode of The Game Changing Attorney Podcast, we’re re-airing Michael’s conversation with leading legal heavyweights Bob Simon and Mauro Fiore on the Bourbon of Proof Podcast.After tuning in, you’ll know:
The importance of prioritizing your health and well-being to lead effectively
How to build a strong team of solutions-focused individuals
How to stay ahead of industry trends to remain competitive in saturated markets
----Show Notes:00:00 Introduction02:48 Michael’s Journey and Crisp Headquarters03:55 Workshops and LASIK Surgery Anecdote05:49 Health, Wellness, and Non-Alcoholic Spirits08:31 The Evolution of Crisp and Legal Marketing16:34 The Importance of Health and Longevity22:01 Meeting Alex Shunnarah and the Role of Luck23:48 Catering to the Driven and Ambitious23:58 Revolutionizing Legal Conferences24:26 The Importance of People and Culture25:45 Evaluating Talent Beyond Resumes28:45 Balancing Work and Family Life36:33 The Future of Law Firms46:11 Closing Thoughts and Bourbon Tasting----Listening to this episode but want to watch it? Check it out on Spotify. Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel.----Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more.----If you enjoyed this episode, you may also like:
#122 Bob Simon – The Superpower of Authenticity
#214 Hiring High Performers
#173 AMMA – Healthy Habits & High Performance

Sep 3, 2024 • 24min
295. AMMA — From Crisis to Comeback: Strategies for Resilient Leadership
In this episode of the Game Changing Attorney Podcast, Crisp Founder & CEO Michael Mogill shares his insights on turning setbacks into valuable lessons, demonstrating leadership through actions, and maintaining personal well-being amidst crisis. Michael also answers questions about sustaining team morale during tough times, diversifying client dependency, and avoiding burnout as a leader. Featuring personal anecdotes and crucial lessons from his successful entrepreneurial journey, this episode is packed with actionable advice to help law firm leaders thrive in adversity.----Show Notes:00:00 – Introduction: Finding Lessons in Setbacks02:16 – Gratitude and Perspective in Challenging Times03:40 – Leading Through Crisis: Real-Life Examples04:23 – Question 1: Turning Setbacks into Learning Experiences13:18 – Question 2: Boosting Team Morale through Leading by Example18:02 – Question 3: Navigating Adversity with Planning and Vision21:50 – Managing Personal Stress and Pressure as a Leader----Links & Resources
Netflix
Crisp Game Changers Summit
----Listening to this episode but want to watch it? Check it out on Spotify. Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel.----Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more.----If you enjoyed this episode, you may also like:
#171 Adam Alter – The Anatomy of a Breakthrough
#168 Ryan Holiday – The Obstacle Is the Way
#210 AMMA – Failure Isn’t Final

Aug 29, 2024 • 35min
294. The Blueprint to Law Firm Expansion
What if your law firm could shatter its growth ceilings and dominate your market?Michael Mogill knows the secrets.In this electrifying episode of The Game Changing Attorney Podcast, we’re flipping the script and re-airing Michael’s conversation with Seth Price and Jay Ruane on The Law Firm Blueprint.This trifecta of legal leaders reveal the critical steps to uncovering your firm's blind spots, the ruthless discipline needed to avoid the pitfalls of mediocrity, and the bulletproof strategies to scale from a solo practice to a multi-million dollar empire.Tune in now to learn:
The secrets to driving sustainable growth in your law firm
How to leverage digital marketing to stay ahead of your competition
How to transform client experiences to attract and retain high-value cases
----Show Notes:00:00 – Introduction03:00 – The Role of Coaching in Law Firms04:38 – Challenges at Different Revenue Stages08:58 – The Importance of Standards and Avoiding Complacency11:13 – Balancing Mindset and Action in Coaching16:44 – Early Steps for New Law Firms18:44 – Blueprint for Success: Planning Your Law Firm's Growth19:14 – Avoiding Common Pitfalls in Marketing and Operations20:11 – The Importance of Consistency and Fundamentals21:42 – Balancing New Ideas with Existing Plans25:38 – The Role of Coaches and Accountability28:08 – Exciting Announcements for The Game Changers Summit32:23 – Final Thoughts and Farewell----Links & Resources
Crisp Game Changers Summit
Jay Ruane
Seth Price
----Listening to this episode but want to watch it? Check it out on Spotify. Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel.----Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more.----If you enjoyed this episode, you may also like:
#134 Legal Leaders LIVE at The Game Changers Summit
#247 John Morgan – Fortune Favors the Bold
#261 AMMA – The X Factor of Legal Market Domination


