Utilizing the network effect by onboarding partners of customers simultaneously can lead to organic growth and increased platform adoption in SaaS companies. In this episode, Doug Heckman, Chief Solutions Officer at Surefront, discusses how they leveraged the network effect to drive and accelerate the adoption of their collaborative platform. By providing a no-cost license to every partner of their customers and handling the onboarding and training process at their own expense, Surefront facilitated a seamless transition for all parties involved. Doug also highlights his passion for solving "unsexy" but critical problems in the industry. The conversation provides deep insights into Surefront's journey, challenges, and innovative strategies to achieve success.This episode is ideal for individuals involved in enterprise software solutions and CEOs and CMOs of B2B SaaS firms looking for strategies to drive their businesses forward and accelerate growth.Key takeaways from this episode:How a deep commitment to customer success, especially at the enterprise level, can drive outsized growth and reputational benefitsStrategies to push customers off the status quo, including demonstrating the ROI of adopting a solution and highlighting the costs of doing nothingHow focusing on decision support content and targeting customers further down the buying cycle can lead to more impactful SaaS marketing effortsOther resources to check out:Interview with Vinay Bhagat, Founder and CEO of TrustRadius who publishes a yearly report about how B2B buyer behavior is changing.The Lead Gen Mistake I Guarantee You’re Making – how to create content that better identifies intent from today’s b2b buyer.And, if you want an outside look at your content with actionable advice, take advantage of our Content Audit. Valued at $20K in free consulting---Not Getting Enough Demos? Your messaging could be turning buyers away before you even get a chance to pitch. 🔗 Get a Free Messaging & Conversion Review We’ll analyze your website and content through the eyes of your buyers to uncover what’s stopping them from booking a demo. Then, we’ll give you a personalized report with practical recommendations to help you turn more visitors into sales conversations. And the best part? 💡 It’s completely free. No commitments, no pressure—just actionable advice to help you book more demos. Your next demo is just a click away—claim your free review now.

The role of thought leadership is changing in content marketing, especially for SaaS companies. In this special episode hosted by Jason Myers, our usual host Ken Lempit, President and Chief Strategist of Austin Lawrence, takes the guest seat to dive deep into the evolving landscape of content marketing and thought leadership for SaaS companies. Ken and Jason discuss the shift towards creating high-quality, credible content that can truly engage and move prospects off their status quo, driven by an increasing demand for authenticity and value from consumers.The duo also delves into the importance of meaningful conversations and the need for sales and marketing teams to work closely together. They emphasize the value of understanding buyer motivations to refine messaging and go-to-market strategies and create content that addresses their specific problems and needs.Ken and Jason’s insightful discussion covers thought leadership, content marketing, outbound sales motions, integrated marketing and sales approaches, and the changing landscape of B2B advertising. This episode is ideal for CMOs, CEOs, and SaaS industry sales professionals looking to accelerate growth, enhance profitability, and drive meaningful conversations with their target audience. Key takeaways from this episode:How to effectively attract and engage prospects with thought leadership contentWhy SaaS companies should reassess their content strategies in favor of how-to guides, infographics, and in-person experiencesHow to adapt to the increased necessity of paid promotion and advertisingOther resources to check out:Interview with Vinay Bhagat, Founder and CEO of TrustRadius who publishes a yearly report about how B2B buyer behavior is changing.The Lead Gen Mistake I Guarantee You’re Making – how to create content that better identifies intent from today’s b2b buyer.And, if you want an outside look at your content with actionable advice, take advantage of our Content Audit. Valued at $20K in free consulting---Not Getting Enough Demos? Your messaging could be turning buyers away before you even get a chance to pitch. 🔗 Get a Free Messaging & Conversion Review We’ll analyze your website and content through the eyes of your buyers to uncover what’s stopping them from booking a demo. Then, we’ll give you a personalized report with practical recommendations to help you turn more visitors into sales conversations. And the best part? 💡 It’s completely free. No commitments, no pressure—just actionable advice to help you book more demos. Your next demo is just a click away—claim your free review now.

In SaaS companies, there’s a need for sales and marketing teams to work together closely toward common goals and understand each other’s perspectives.Amy Osmond Cook, co-founder and CMO at Fullcast recognizes this need. Fullcast’s platform ensures all teams can access the same data to establish seamless communication and strategic alignment, eliminating revenue pain points and improving overall business efficiency.In this episode, Amy shares her journey from running a marketing agency to co-founding Fullcast and her experience as a woman in the C-Suite, offering advice to her younger self and women executives.Amy also dives into her extensive experiences as a fractional CMO and the advantages it offers SaaS startups, such as cost-effectiveness, flexibility, and the ability to scale operations up or down as needed.This episode is ideal for SaaS CEOs, CMOs, and startup founders looking to optimize their revenue operations, align sales and marketing efforts, and gain insights into the benefits of fractional CMO leadership.Key takeaways from this episode:The positive impact of effective revenue operations on SaaS companiesHow effective marketing in early stages can accelerate growth and ensure long-term success for SaaS startupsThe importance of perseverance and adaptability for women in leadership positionsOther resources to check out:Interview with Vinay Bhagat, Founder and CEO of TrustRadius who publishes a yearly report about how B2B buyer behavior is changing.The Lead Gen Mistake I Guarantee You’re Making – how to create content that better identifies intent from today’s b2b buyer.And, if you want an outside look at your content with actionable advice, take advantage of our Content Audit. Valued at $20K in free consulting.---Not Getting Enough Demos? Your messaging could be turning buyers away before you even get a chance to pitch. 🔗 Get a Free Messaging & Conversion Review We’ll analyze your website and content through the eyes of your buyers to uncover what’s stopping them from booking a demo. Then, we’ll give you a personalized report with practical recommendations to help you turn more visitors into sales conversations. And the best part? 💡 It’s completely free. No commitments, no pressure—just actionable advice to help you book more demos. Your next demo is just a click away—claim your free review now.

Building a strong foundation is essential for long-term business success, especially when faced with unexpected challenges. We spoke with Dave Dittenber, Co-Founder and CEO of BYOD, who faced the ultimate challenge with the unexpected passing of his Co-Founder, Frank Luijckx. He recounts the loss and emphasizes how Frank’s forward-thinking and meticulous planning had a lasting positive impact on the business’s trajectory and contributed to its continued success.In this episode, Dave shares his remarkable journey from starting as a dishwasher at age 12 to becoming the CEO of a cutting-edge AI SaaS company that powers Mabel, the first virtual restaurant assistant. He also provides personal insights into the challenges and strategies of funding a tech startup, stressing the importance of prudent financial planning and maintaining investor confidence through transparency and strategic growth.This episode provides CEOs and CMOs in the SaaS industry insights into the challenges faced by restaurant operators, the importance of leveraging technology to improve operations, strategies for accelerating growth and enhancing profitability, and valuable lessons on funding, sales, and navigating through tough times in business. Key takeaways from this episode:How active participation in industry associations offers key insights, connections, and mentorship for software entrepreneursHow transparency with investors helps build trust and drive business growthThe importance of thorough documentation, recovery plans, and strategic playbooksOther resources to check out:Interview with Vinay Bhagat, Founder and CEO of TrustRadius who publishes a yearly report about how B2B buyer behavior is changing.The Lead Gen Mistake I Guarantee You’re Making – how to create content that better identifies intent from today’s b2b buyer.And, if you want an outside look at your content with actionable advice, take advantage of our Content Audit. Valued at $20K in free consulting.---Not Getting Enough Demos? Your messaging could be turning buyers away before you even get a chance to pitch. 🔗 Get a Free Messaging & Conversion Review We’ll analyze your website and content through the eyes of your buyers to uncover what’s stopping them from booking a demo. Then, we’ll give you a personalized report with practical recommendations to help you turn more visitors into sales conversations. And the best part? 💡 It’s completely free. No commitments, no pressure—just actionable advice to help you book more demos. Your next demo is just a click away—claim your free review now.

Building a business with the intention of a future sale requires meticulous planning and organization from the outset. In this episode, Payment Brokers Founder and CEO Jeremy Lessaris, a serial founder with multiple successful exits, emphasizes the importance of the early organization of books, records, contracts, and agreements as a critical factor in boosting valuation and streamlining the exit process.Jeremy also stresses the significance of maintaining a well-organized data room for due diligence during a business sale. He recommends creating a dashboard with KPIs and metrics to provide a clear overview of the company's performance and demonstrate the business's progress to potential buyers.Throughout this episode, Jeremy explains how SaaS entrepreneurs can position their companies for a seamless exit process and maximize their valuation when it comes time to sell.This episode is ideal for SaaS CEOs and CMOs seeking strategies for accelerating growth, enhancing profitability, and understanding the importance of building a business with a focus on revenue and profitability from the start.Key takeaways from this episode:Focusing on revenue generation early Keeping costs low while striving to reach revenue milestonesThe value of mentorship in helping entrepreneurs navigate business challengesOther resources to check out:Interview with Vinay Bhagat, Founder and CEO of TrustRadius who publishes a yearly report about how B2B buyer behavior is changing.The Lead Gen Mistake I Guarantee You’re Making – how to create content that better identifies intent from today’s b2b buyer.And, if you want an outside look at your content with actionable advice, take advantage of our Content Audit. Valued at $20K in free consulting.---Not Getting Enough Demos? Your messaging could be turning buyers away before you even get a chance to pitch. 🔗 Get a Free Messaging & Conversion Review We’ll analyze your website and content through the eyes of your buyers to uncover what’s stopping them from booking a demo. Then, we’ll give you a personalized report with practical recommendations to help you turn more visitors into sales conversations. And the best part? 💡 It’s completely free. No commitments, no pressure—just actionable advice to help you book more demos. Your next demo is just a click away—claim your free review now.

Enterprise search has been around for quite some time, and it often conjures images of outdated intranet searches within the confines of an organization's internal networks.So how do you shift the focus from “old school” methods to a more dynamic, AI-powered approach that connects various applications, enabling intelligent query responses and contextually relevant summaries?That’s the gist of the conversation with Brandon Most, Head of Marketing at GoLinks. In this episode, he also delves into the unique challenges of marketing multiple products with distinct brand identities and how to manage this strategically within the market's shifting dynamics.Overall, this episode covers product-led growth, enterprise search solutions, marketing strategies, analyst relations, and the importance of professional networking. CEOs, CMOs, and professionals in the SaaS industry, especially those interested in innovative marketing approaches, product differentiation, and building strong industry connections, can benefit from Brandon's practical advice and experiences.Key Takeaways from this episode:The transition from a product-led growth model to an enterprise motion, adapting to market changes and budget shifts.The nuances of executing a multi-product marketing strategy and the importance of qualified pipeline metrics over mere volume.The role of peer review sites in generating demand and supporting SEO efforts.Other resources to check out:Interview with Vinay Bhagat, Founder and CEO of TrustRadius who publishes a yearly report about how B2B buyer behavior is changing.The Lead Gen Mistake I Guarantee You’re Making – how to create content that better identifies intent from today’s b2b buyer.And, if you want an outside look at your content with actionable advice, take advantage of our Content Audit. Valued at $20K in free consulting.---Not Getting Enough Demos? Your messaging could be turning buyers away before you even get a chance to pitch. 🔗 Get a Free Messaging & Conversion Review We’ll analyze your website and content through the eyes of your buyers to uncover what’s stopping them from booking a demo. Then, we’ll give you a personalized report with practical recommendations to help you turn more visitors into sales conversations. And the best part? 💡 It’s completely free. No commitments, no pressure—just actionable advice to help you book more demos. Your next demo is just a click away—claim your free review now.

With a startling low average tenure of 18 months, today’s Chief Revenue Officer (CRO) is struggling. The pressure primarily stems from the need to drive growth in a capital-efficient manner. This includes rapidly accelerating revenue growth while managing and optimizing the cost of sales and marketing operations, often within a constrained budget or shifting economic conditions. It's this intense focus on both top-line growth and cost efficiency that’s contributing to the high turnover and short average tenure of CROs, as they must quickly demonstrate success in these areas.So, what can they do about it?In this episode, Guy Mounier, Co-founder and CEO of Aptivio returns to the podcast to talk about:How CROs can gain the visibility they need into their go-to-market motion so they can pull the right leversWhy working with recruiters may help to ensure a company is ready for a CRO before hiringWhat the future sales tech stack and use of AI may look likeSales leaders, especially CROs, looking to improve their organization's revenue growth and profitability can benefit greatly from this episode. The insights shared provide valuable information on how CROs can optimize their go-to-market strategies and leverage technology to drive success in their organizations.Other resources to check out:Interview with Vinay Bhagat, Founder and CEO of TrustRadius who publishes a yearly report about how B2B buyer behavior is changing.The Lead Gen Mistake I Guarantee You’re Making – how to create content that better identifies intent from today’s b2b buyer.And, if you want an outside look at your content with actionable advice, take advantage of our Content Audit. Valued at $20K in free consulting.---Not Getting Enough Demos? Your messaging could be turning buyers away before you even get a chance to pitch. 🔗 Get a Free Messaging & Conversion Review We’ll analyze your website and content through the eyes of your buyers to uncover what’s stopping them from booking a demo. Then, we’ll give you a personalized report with practical recommendations to help you turn more visitors into sales conversations. And the best part? 💡 It’s completely free. No commitments, no pressure—just actionable advice to help you book more demos. Your next demo is just a click away—claim your free review now.

We all know video is important to grow exposure, but creating enough is still challenging. The tools are complex, production is expensive, and it can be overwhelming just to come up with ideas.In this episode, Aug X Labs founder Jeremy Toeman talks about his personal frustration with the complex tools just to make basic videos that can be used on websites and in social media posts that led to the creation of the company.And their goal is to make video creation as simple as writing an email. Try it out at meetaugie.comThe platform allows users to generate videos using AI, without facing a blank canvas.But as with most startups, the road has not been a straightforward one, and we discussed the challenges of founding and growing a startup, particularly in the tough fundraising climate of 2023, the launch of ChatGPT, and the collapse of Silicon Valley Bank. Key Takeaways from this episode:How to be prepared for challenges and setbacks in the startup journey and having the stamina to persevereHow Toeman created playbooks to deal with unexpected challengesStaying focused on the core mission of the company despite setbacksThe episode is ideal for SaaS CEOs and CMOs looking to accelerate growth and enhance profitability in their companies. It provides insights into the challenges faced by startups, fundraising strategies, and the use of AI technology in video creation. Other resources to check out:Interview with Vinay Bhagat, Founder and CEO of TrustRadius who publishes a yearly report about how B2B buyer behavior is changing.The Lead Gen Mistake I Guarantee You’re Making – how to create content that better identifies intent from today’s b2b buyer.And, if you want an outside look at your content with actionable advice, take advantage of our Content Audit. Valued at $20K in free consulting.---Not Getting Enough Demos? Your messaging could be turning buyers away before you even get a chance to pitch. 🔗 Get a Free Messaging & Conversion Review We’ll analyze your website and content through the eyes of your buyers to uncover what’s stopping them from booking a demo. Then, we’ll give you a personalized report with practical recommendations to help you turn more visitors into sales conversations. And the best part? 💡 It’s completely free. No commitments, no pressure—just actionable advice to help you book more demos. Your next demo is just a click away—claim your free review now.

If you went to the doctor for a sore throat and she said, “Last time I had one, this is what helped me get better” versus “I looked at the clinical trial evidence for 5000 people with your symptoms in your age range, geographics, and background,” which of those solutions is more viable?That’s how Sahil Patel, CEO of Spiralyze views the world of A/B testing. Spiralyze crawls and scrapes 34,000 websites that A/B test to find the repeat winners, analyze why they won, and run those same tests for its clients.And the results are impressive–they often demonstrate a 20 to 30 percent lift in conversions from the traffic they’re already getting. Even their homepage message guarantees a 30% conversion lift in 90 days.Having been a client of Spiralyze at his previous company, Patel’s journey as their CEO harkens back to Victor Kiam’s famous 1979 ad boasting that he liked Remington razors so much that he “bought the company.”This episode is ideal for CEOs and CMOs of B2B SaaS companies looking to gain insights on conversion rate optimization, A/B testing, and making specific quantitative claims to attract and convert leads effectively.Key Takeaways from this episode:Is that video on your homepage hero helping you or hurting you?Why an email box next to your demo CTA will convert higher than sending to a landing pageWhy making bold, quantitative, and specific claims on your website will boost your credibilityOther resources to check out:Interview with Vinay Bhagat, Founder and CEO of TrustRadius who publishes a yearly report about how B2B buyer behavior is changing.The Lead Gen Mistake I Guarantee You’re Making – how to create content that better identifies intent from today’s b2b buyer.And, if you want an outside look at your content with actionable advice, take advantage of our Content Audit. Valued at $20K in free consulting.---Not Getting Enough Demos? Your messaging could be turning buyers away before you even get a chance to pitch. 🔗 Get a Free Messaging & Conversion Review We’ll analyze your website and content through the eyes of your buyers to uncover what’s stopping them from booking a demo. Then, we’ll give you a personalized report with practical recommendations to help you turn more visitors into sales conversations. And the best part? 💡 It’s completely free. No commitments, no pressure—just actionable advice to help you book more demos. Your next demo is just a click away—claim your free review now.

Feedback is not just a tool for improving products, but a strategic asset that can drive growth, innovation, and competitive advantage.In this episode, Satya Ganni, CEO of Beamer and Userflow, explains the importance of feedback in reducing churn in product-led SaaS companies. Feedback provides valuable insights into customer needs, preferences, and pain points, which makes it a critical component of product management success. By listening to customer feedback, Beamer is able to identify areas for improvement, prioritize feature development, make informed decisions about product strategy, reduce churn, and drive success.Actively soliciting and incorporating customer feedback can also help companies ensure that their products meet their target audience's needs and continuously improve to stay ahead of the competition.Additionally, Satya discusses the recent merger of Beamer and Userflow, two product adoption and engagement platforms for product-led SaaS companies, to create a leading platform in their industry.This episode includes insights on customer feedback, reducing churn, and the key pillars of PLG, making it valuable for entrepreneurs and executives looking to enhance their product adoption and engagement strategies in the SaaS industry.Key takeaways from this episode:The challenges and opportunities of merging Beamer and UserflowThe foundational pillars that product-led SaaS companies should prioritize to achieve successHow addressing churn factors helps retain customers and build long-term relationshipsOther resources to check out:Interview with Vinay Bhagat, Founder and CEO of TrustRadius who publishes a yearly report about how B2B buyer behavior is changing.The Lead Gen Mistake I Guarantee You’re Making – how to create content that better identifies intent from today’s b2b buyer.And, if you want an outside look at your content with actionable advice, take advantage of our Content Audit. Valued at $20K in free consulting.---Not Getting Enough Demos? Your messaging could be turning buyers away before you even get a chance to pitch. 🔗 Get a Free Messaging & Conversion Review We’ll analyze your website and content through the eyes of your buyers to uncover what’s stopping them from booking a demo. Then, we’ll give you a personalized report with practical recommendations to help you turn more visitors into sales conversations. And the best part? 💡 It’s completely free. No commitments, no pressure—just actionable advice to help you book more demos. Your next demo is just a click away—claim your free review now.