

Manufacturing Culture Podcast
Jim Mayer
Manufacturing is more than the products we make; it’s the people who make the parts. On The Manufacturing Culture Podcast, I sit down with leaders, innovators, and everyday heroes to uncover the stories behind their journeys in the industry. We talk about where they started, how they’ve grown, and the challenges they’ve overcome along the way.
Each episode brings a unique perspective; some practical, some inspiring, and all rooted in the human side of manufacturing. From lessons learned on the shop floor to big ideas shaping the future, it’s all about the people who make it happen.
Because at the heart of every company are the people who work there, and every person has a story.
Each episode brings a unique perspective; some practical, some inspiring, and all rooted in the human side of manufacturing. From lessons learned on the shop floor to big ideas shaping the future, it’s all about the people who make it happen.
Because at the heart of every company are the people who work there, and every person has a story.
Episodes
Mentioned books

Dec 7, 2023 • 1h 7min
Beyond the Basics w/ Lonnie Wilson: Mastering the Learning Maturity Model in Manufacturing
In this episode of the Manufacturing Culture Podcast, host Jim Mayer interviews Lonnie Wilson, a lean manufacturing expert and founder of Quality Consultants. Lonnie shares his journey from working at Chevron to starting his consulting firm specializing in cultural change. He emphasizes the importance of respect for people and creating a learning culture in the manufacturing industry. Lonnie also discusses the learning model maturity cycle and the danger zone of pseudo-competence. Overall, the conversation highlights the need for continuous improvement and the role of leadership in driving cultural transformation. Lonnie explains the learning model and the importance of understanding the theory before applying it. He discusses the danger zone where managers often get stuck and the need for them to go through the journey of learning. Lonnie emphasizes the importance of applying the theory and creating standards to gain understanding. He also highlights the role of management in creating a learning culture and the power of unconscious competence. Lonnie concludes by discussing the awareness spectrum and the simplicity on the other side of complexity.
Takeaways
Cultural change in the manufacturing industry requires leadership commitment and modeling of desired behaviors.
Creating a learning culture is essential for continuous improvement and staying ahead of the competition.
The learning model maturity cycle consists of unconscious incompetence, conscious incompetence, conscious competence, and unconscious competence.
The danger zone of pseudo-competence is a critical area where individuals may believe they are competent but lack the necessary knowledge and skills.
Awareness is key in learning and decision-making, allowing individuals to make informed choices and consider potential outcomes. Understanding the theory is crucial before applying it in practice.
Managers often get stuck in the danger zone and need to go through the journey of learning.
Applying the theory and creating standards are essential for gaining understanding.
Management is critical in creating a learning culture and driving cultural transformation.
Unconscious competence is the ultimate level of mastery.
The awareness spectrum and the simplicity on the other side of complexity are essential concepts to consider in cultural transformation.
Chapters
00:00Introduction and Background
03:08Lonnie's Journey from Chevron to Quality Consultants
11:10Approach to Cultural Change in the Manufacturing Industry
18:39Learning Model Maturity Cycle
27:31Creating a Learning Culture
36:16The Danger Zone: Pseudo Competence
41:28The Importance of Awareness in Learning
42:57Understanding the Theory
43:27The Danger Zone
44:36The Incipient Awareness
45:33The Make or Break Point
46:32Applying the Theory
47:31Creating Standards
48:08The Initiative Mantra
48:59The Problem-Solving Mantra
49:41Sustaining the Standard
50:11Opportunities in the Boardroom
51:11Understanding in Different Environments
52:09Unconscious Competence
53:43The Willie Mays Syndrome
55:37The Awareness Spectrum
57:04The Awareness Paradox
57:35The Simplicity on the Other Side of Complexity
59:04Cultivating a Culture of Learning
01:00:40The Operational Definition of Culture
01:04:07The Managers as the Solution
01:05:31Distinguishing Intellectual Knowledge from Applicable Understanding
01:06:16The Awareness Paradox
01:07:32The Journey of Cultural Transformation
Connect with Lonnie on LinkedIn or on his website.
Special mention to Speroni for their innovative solutions in precision manufacturing, which align perfectly with the themes of continuous improvement and excellence discussed in this episode.

Nov 30, 2023 • 1h 1min
The Future of Feedback: Mike White's Innovative Strategies for Performance Reviews
In this episode, host Jim Mayer interviews Mike White, the founder of Secchi, an employee engagement software company. They discuss the role of data-driven decision-making in unlocking the workforce's potential and improving company culture. Mike shares his journey in HR and how he founded Secchi to address the challenges frontline supervisors face. They also explore the impact of industry on company culture and the importance of leadership in shaping it. The conversation highlights the role of AI in simplifying performance reviews and reducing administrative tasks in manufacturing. Finally, they discuss strategies for reducing turnover and implementing changes to impact company culture positively. In this conversation, Jim and Mike discuss the importance of building a solid company culture. They explore topics such as generational change, building relationships, creating paradigm shifts, values and mission, and the meaning of work. The conversation highlights the impact of culture on employees' lives and the importance of caring for others. Overall, the episode provides valuable insights into creating a positive and meaningful work environment in the manufacturing industry.
Takeaways
Data-driven decision-making can unlock the potential of the workforce and improve company culture.
Frontline supervisors play a crucial role in a company's success and need tools to navigate their responsibilities effectively.
Simplifying performance reviews with AI can make the process easier for both supervisors and employees.
Company culture can vary within industries and even within different departments of the same company.
Reducing turnover requires a strategic approach that addresses the root causes and engages employees.
AI has the potential to automate administrative tasks and improve efficiency in manufacturing.
Implementing changes to company culture requires listening to employees, addressing their concerns, and taking action. Building a strong company culture can lead to generational change and positively impact employees' lives.
Creating relationships and fostering a sense of community at work can significantly contribute to building a solid culture.
Volunteer projects and involving families in work activities can help create a paradigm shift and change colleagues' perceptions.
The right values, mission, and caring about others are essential for building a positive culture.
Work can be meaningful and transformative, and focusing on the work itself can significantly impact individuals and the company as a whole.
Chapters
00:00Introduction and Sponsor Shoutout
01:27Introduction of Guest: Mike White
03:20Secchi: Providing Guidance for Frontline Supervisors
06:09Simplifying Performance Reviews with Secchi
08:43Making Performance Reviews Easier with AI
10:33Mike White's Journey to Founding Secchi
13:44The Impact of Company Culture on Employee Engagement
16:46The Influence of Industry on Company Culture
18:33The Variability of Culture within Companies
20:17The Role of Leadership in Shaping Company Culture
22:21The Importance of Frontline Leaders in Company Culture
24:34Overcoming Resistance to Using Data in Manufacturing
34:40Reducing Turnover in Manufacturing
39:55The Role of AI in Manufacturing and Company Culture
45:11Using Data to Develop Strategic Strategies
47:24The Impact of AI on Administrative Jobs in Manufacturing
52:02Implementing Changes to Impact Company Culture
53:24Generational Change and Impact
54:20Building Culture through Relationships
55:33Creating Paradigm Shifts
56:02Values, Mission, and Caring
56:59Perseverance and Work as Meaning
58:08Summary
A special thanks to our sponsor, Speroni, for their support in bringing this insightful discussion to you.
Stay connected with Mike White and learn more about Secchi:
Mike White's LinkedIn
Secchi Website

Nov 23, 2023 • 48min
From IA to AI: Matt Kownick's Journey in Manufacturing
In this insightful episode of the Manufacturing Culture Podcast, host Jim Mayer engages in a fascinating conversation with Matt Kownick, the visionary owner of Left Hand Engineering. They discuss the evolving culture and significant changes within the manufacturing industry, focusing on equipment utilization, the impact of automation, and foresight into the future of manufacturing.
Matt Kownick shares the proactive approach of Left Hand Engineering in educating employees about business operations and emphasizes the critical importance of preparing for the era of automation. He also discusses the necessity of transparency in manufacturing processes and envisions how AI and machine learning will likely transform office jobs.
Additionally, the conversation takes a personal turn as Kownick shares his journey, passion for water skiing and beer, and unique experiences at various trade shows.
We extend our gratitude to Speroni for sponsoring this episode and supporting the exploration of these vital topics in manufacturing.
For more insights into Matt Kownick’s philosophy, visit Left Hand Engineering's website and connect with Matt on LinkedIn.
Tune in to this episode of the Manufacturing Culture Podcast for an enlightening experience that bridges the gap between personal passions and professional advancements in the manufacturing world.

Nov 16, 2023 • 53min
Crafting Champions: Terry Iverson's Vision for the Next Generation in Manufacturing
In this captivating episode of the Manufacturing Culture Podcast, host Jim Mayer sits down with the esteemed Terry Iverson, the visionary former President and CEO of Iverson and Company. Terry delves into his remarkable journey through the manufacturing landscape, shedding light on the transformative culture of Iverson and Company and the pivotal role of values in hiring practices.
Terry opens up about his strategic decision to sell the company and passionately discusses his involvement with CHAMPION Now!, an initiative dedicated to reshaping the narrative around manufacturing careers. He also gives us an insider's view of his influential books that challenge and change perceptions in the manufacturing realm.
The conversation takes a deeper dive into the crucial topics of diversity and technology in the manufacturing sector. Terry shares insights about his innovative initiative, Camp CHAMP, which ignites a passion for manufacturing among students, introducing them to the field in an engaging and hands-on manner.
This episode is not just a journey through Terry's illustrious career but also a profound exploration of the vital role of manufacturing in today's world and the urgent need for inclusivity within the industry.
A special thank you to our sponsor, Speroni, for their support in bringing this enlightening conversation to our listeners.
Discover Terry Iverson and his groundbreaking work by visiting his website and connecting with him on LinkedIn.
Tune in for an episode that's as educational as it is inspiring, underscoring the undeniable importance of manufacturing and the collective effort required to drive the industry forward.

Nov 10, 2023 • 1h 10min
Culture and Connectivity: Ryan Kuhlenbeck’s Vision of Pico MES in Modern Manufacturing
Get ready for an electrifying journey on the Manufacturing Culture Podcast, brought to you by the fantastic team at Speroni! This episode, hosted by the ever-curious and engaging Jim Mayer, features a powerhouse of the manufacturing world – Ryan Kuhlenbeck, the visionary co-founder and CEO of Pico MES.
In a world where digital technology is rapidly transforming the manufacturing landscape, Ryan stands at the forefront, navigating through challenges and leading the charge toward a brighter, more connected future. He shares his riveting story from his early days in automotive manufacturing to spearheading Pico MES, a beacon of innovation in digital manufacturing technology.
Dive deep into the heart of what makes Pico MES tick – from its mission to bridge the digital divide for small to midsize manufacturers to the transformative company culture that propels them forward. Ryan's insights into their unique hiring process, the embrace of technological evolution, and the power of cultural shifts will leave you inspired and ready to think differently about the manufacturing world.
The episode crescendos with Ryan's invaluable advice on the art of continuous improvement and the strategic importance of laying solid foundations for lasting benefits in the manufacturing industry.
A must-listen for those eager to catch a glimpse of manufacturing's future, where culture and technology intertwine to create something truly spectacular!
Sponsored by Speroni: Leaders in tool presetting and measuring systems.
Connect with Ryan Kuhlenbeck on LinkedIn

Oct 26, 2023 • 1h 17min
What Baseball Reveals About Teamwork and Leadership in Manufacturing: Hitting Home Runs with Chris Caves
In this all-star episode of the Manufacturing Culture Podcast, host Jim Mayer invites you to step up to the plate with guest Chris Caves. From knocking it out of the park in minor league baseball to hitting home runs in the insurance industry, Chris brings a unique perspective to teamwork and leadership.
Together, they dig deep into the playbook to reveal the hidden strategies that make a manufacturing team championship-worthy. From mentorship and interdependence to crystal-clear communication, Chris shares the invaluable lessons his sports background bestowed on him. But that's not all—discover how these principles can revolutionize intergenerational collaboration and cultivate a caring, supportive work environment.
Whether you're a rookie or a seasoned pro, this episode delivers actionable insights you can apply directly to your team, ensuring you're always playing at the top of your game.
A special shoutout to our fantastic sponsor, Speroni. They're the real MVPs behind this episode, ensuring we bring you quality content that inspires and motivates.
Want to connect with Chris? Find out more about his game-changing approaches and connect with him on LinkedIn.
So, grab your glove, dust off those cleats, and get ready to be inspired. Trust us—you won't want to miss this one!

Oct 19, 2023 • 51min
Innovation Unleashed: Laura Teicher on FORGE's Impact-Driven Mission
Get ready for an exhilarating ride into the world of startups, manufacturing, and ground-breaking innovation! In today's episode of the Manufacturing Culture Podcast, host Jim Mayer sits down with Laura Teicher, the dynamic force behind FORGE's awe-inspiring mission.
Have you ever wondered what it takes to bring a hard tech idea from prototype to market? Laura spills the secrets! With FORGE's laser-focused support, over 700 startups in sectors like climate tech, medical devices, and robotics have experienced transformative growth. Listen in as Laura demystifies how FORGE zeroes in on startups that are the 'right fit' and supercharges them through strategic partnerships with manufacturers.
We'll also delve into FORGE's remarkable synergy with Greentown Labs, its unique collaborations with top-tier universities, and the pioneering impact metrics that keep them at the cutting edge.
Today's episode is generously sponsored by Speroni. To learn more about their incredible offerings, visit Speroni's website.
🔗 Connect with Laura Teicher:
FORGE's Website
Laura Teicher's LinkedIn
Don't miss out on this enlightening conversation that's set to turbocharge your understanding of hard tech startups' journey from inception to impact. Share the episode with friends who'll love it as much as you do, and don't forget to rate and review us!

Oct 12, 2023 • 58min
Inclusion as Innovation: Ivan Rosenberg’s Visionary Take on Ability
Get ready for an electrifying episode that will shift your perspective on what's possible, both in the manufacturing world and in life. We're honored to feature Dr. Ivan Rosenberg, a trailblazing pioneer in reimagining the talent landscape with his game-changing initiative, the Uniquely Abled Project. Ivan dives deep into how he's transformed the employment landscape for individuals with autism, making the impossible not just possible but extraordinary. Forget what you think you know about limitations—here, we're all about untapped potential and world-changing visions.
A massive shoutout to Speroni, our fantastic sponsor, for making this enlightening conversation possible. Speroni, like us, believes in challenging the status quo and taking innovation to the next level.
Connect with Dr. Ivan Rosenberg on LinkedIn and learn more about the Uniquely Abled Project on their website.
This episode is a treasure trove of insights that will inspire you to reconsider your views on talent and ability. From groundbreaking training methods to cultivating workplaces that don't just include but celebrate every individual's unique abilities, this is more than a conversation—it's a call to action. You'll also discover the broader impact of the Uniquely Abled Project as it begins its exciting journey of expanding its reach to diverse diagnoses and vocations.
Don't miss this life-altering episode. The future is not just inclusive; it's innovative. Here's to building it together!

Oct 5, 2023 • 1h 26min
The Many Layers of Manufacturing: Steven Antalics on Diversity, Tech, and Ethical Innovation
Get ready for an electrifying conversation that dives deep into the future of manufacturing! This episode features none other than Steven Antalics, Chief of Staff at the cutting-edge startup Industrial Next. We're going way beyond the nuts and bolts of your typical factory; Steven opens up about how they're using mind-blowing robotics and smart automation to literally reshape how we think about production.
But that's just scratching the surface. Ever wondered how you navigate the cultural waters when your team is scattered across different time zones? Steven shares personal insights from the trenches on managing a global team and creating a culture that sings in harmony, from San Francisco to Geneva.
We'll also tackle the big, gnarly questions haunting the industry—Is automation taking our jobs? How do we retrain our skilled labor force? And can robots help make the manufacturing scene more diverse and inclusive?
Steven gives us a backstage pass to Industrial Next's playbook on how to challenge the status quo while embracing ethical and humane practices. From the first gear to the last line of code, this episode is all about how innovation and human ingenuity come together to build a brighter, more inclusive future.
Don't miss this game-changing dialogue—packed with fresh perspectives, heartening real-world stories, and actionable strategies for any forward-thinking professional!

Sep 28, 2023 • 1h 1min
The Change We Didn't Know We Needed: Jacob Sanchez
Get ready for a rollercoaster of inspiration with Jacob Sanchez, the Gen Z powerhouse taking manufacturing by storm! In this electric episode, your host Jim Mayer dives deep with Jacob, who stumbled into manufacturing by pure fate. With his eyes set on cooking class, destiny had other plans and hurled him straight into an engineering class in high school. Jacob didn't just adapt—he thrived.
As a founding member of Titans of CNC Academy, he became a programming and machining virtuoso. His talent knows no bounds, conquering realms from aerospace to medical tech. Fast-forward to today, he's an industry analyst, a content creation dynamo, and a rallying voice for Gen Z in manufacturing. But that's not all; this episode tackles burning topics like mental health, building a thriving company culture, and bridging the generational gaps that challenge our industry.
This electrifying episode is brought to you by Speroni, pioneers in delivering state-of-the-art tool lmanagement systems. They're as committed as we are to propelling the industry into the future.
Don't miss out on Jacob's transformational insights! Tune in and ignite your passion for manufacturing!