

Manufacturing Culture Podcast
Jim Mayer
Manufacturing is more than the products we make; it’s the people who make the parts. On The Manufacturing Culture Podcast, I sit down with leaders, innovators, and everyday heroes to uncover the stories behind their journeys in the industry. We talk about where they started, how they’ve grown, and the challenges they’ve overcome along the way.
Each episode brings a unique perspective; some practical, some inspiring, and all rooted in the human side of manufacturing. From lessons learned on the shop floor to big ideas shaping the future, it’s all about the people who make it happen.
Because at the heart of every company are the people who work there, and every person has a story.
Each episode brings a unique perspective; some practical, some inspiring, and all rooted in the human side of manufacturing. From lessons learned on the shop floor to big ideas shaping the future, it’s all about the people who make it happen.
Because at the heart of every company are the people who work there, and every person has a story.
Episodes
Mentioned books

Sep 21, 2023 • 56min
From Hockey Sticks to Steel Bars: Joey Hovsepyan's Journey in Manufacturing
In this electrifying episode of the Manufacturing Culture Podcast, we're thrilled to welcome Joey Hovsepyan, the visionary founder behind Emmet. Joey is on a mission to revolutionize the way metal distribution works in the manufacturing industry. But hold on—it's not just about materials; it's about a cultural transformation!
Journey with us as Joey peels back the layers on his unique career path, from entrepreneurial hustles as a kid to steering the course of Emmet. Get ready to be captivated by his keen insights into the ever-changing landscape of company culture, shaped by his work across diverse fields and industries.
In this unmissable conversation, we explore:
The future-forward vision for Emmet
Joey's knack for cultivating a vibrant company culture
The game-changing power of proper employee incentives
The seismic shift from gig economy ventures to a stable yet disruptive manufacturing platform
The indispensable role of technology in fueling Emmet's vision and the broader manufacturing scene
Don't miss this chance to dive deep into the mind of a leader poised to disrupt the status quo and usher in a new era of manufacturing culture.
So grab a seat, tune in, and get ready to rethink everything you know about manufacturing!

Sep 14, 2023 • 58min
Marketing Meets Soul: Nicole Donnelly’s Blueprint
Ready to get your gears turning? Strap in for an electrifying ride as host Jim picks the brain of Nicole Donnelly, the dynamo behind DMG Digital. This isn't your run-of-the-mill marketing talk—Nicole is on a mission to accelerate small manufacturers into the digital age, and she's got the street cred to back it up. With years spent hands-on in small business manufacturing and managing accounts for growing businesses, she's the go-to expert you've been waiting for.
Dive into her unique strategy of interviewing subject matter experts within the industry—yes, right from the factory floor to the C-suite—for content that's as authentic as it gets. The conversation turns unflinchingly honest as they tackle the gritty challenges of evolving culture and driving change in the manufacturing realm. Get ready to rethink change management as they discuss why every department, no matter how 'insignificant,' holds the key to success.
Have you ever struggled with perfectionism as a leader? Nicole shares a game-changing decision that revolutionized her team's culture and spurred them toward shared responsibility. She explains why humility and vulnerability aren't buzzwords but pillars of transformative leadership.
Worried about sales and marketing living in silos? Nicole dishes on her ideal clients for a marketing transformation journey and breaks down why sales and marketing are better together—way better.
Don't miss the exclusive peek into her podcast, 'Tales of Misadventure,' where the narratives of resilient entrepreneurs take center stage. From the role of AI to the power of unique branding, Nicole doesn't shy away from the trends shaking the foundations of marketing and culture.
And because let's face it, we've all goofed up—Nicole dishes on why your failures aren't setbacks; they're your secret weapon. Get set to be awestruck and maybe, just maybe, see your world a little differently. Trust us, this is the audio adrenaline shot you didn't know you needed!

Sep 7, 2023 • 49min
Behind the Curtain: Unveiling the Innovation and Connection at WIMTS 2023
Step into the electrifying world of trade shows with this week's Manufacturing Culture Podcast! Host Jim Mayer talks shop with Elizabeth Lein and Jay Partington, the masterminds behind the upcoming Wisconsin Manufacturing Technology Show 2023. Dive into the intricate choreography of event planning as Elizabeth reveals how her hospitality chops are elevating the trade show experience. Jay, an industry titan, takes us down memory lane while explaining the evolution and enduring importance of trade shows in shaping the future of manufacturing.
But we're not just talking shop; we're exploring innovation. Find out how WIMTS 2023 is spotlighting advancements in robotics and automation that could very well change the game for manufacturers everywhere. Discover how these events are more than just a spectacle—they're a rich tapestry of networking, knowledge sharing, and eye-opening seminars designed to bridge the skills gap in the industry.
If you've ever wondered what fuels the buzz and innovation at a major industry event, or if you're looking to get the most out of your trade show experience, this episode is your golden ticket. Tune in and be inspired!
Connect with the Show and Guests
WIMTS Website: https://www.wimts.com/
Email Elizabeth: elizabeth@epishows.com
Phone: 262-367-5500
LinkedIn: https://www.linkedin.com/company/wisconsin-manufacturing-technology-show/
Facebook: https://www.facebook.com/WIMTSSHOW/

Aug 31, 2023 • 60min
Made in America, For America: Nate Ankrum's Cultural Blueprint at Genuine Machine
Join us in a compelling new episode of Manufacturing Culture, where host Jim Mayer sits down with Nate Ankrum, President of Genuine Machine Products. This isn't your average chat about company culture; this is a deep dive into a transformational journey that resonates from the shop floor all the way to the U.S. Military's most critical missions.
Nate is a third-generation manufacturing pro who's fought through the trenches to transform Genuine Machine's culture from good to great. He shares the gritty, real-world challenges he's navigated—from open communication to decoding behavioral types—spilling the secrets that have not only empowered his employees but also elevated the company's mission of serving America's defense.
Don't miss this eye-opening episode filled with practical insights, heartwarming stories, and a dash of patriotic pride. Whether you're a manufacturing veteran or a newcomer, you'll walk away with a new understanding of what it means to build a culture that's truly 'Made in America, For America.'
If you're ready to up your game in manufacturing leadership or just looking to be inspired by someone who truly understands the nuts and bolts of both company culture and patriotic duty, this is an episode you can't afford to miss. So sit back, hit play, and let Nate Ankrum's blueprint for cultural excellence inspire you today!

Aug 24, 2023 • 57min
Sailing the Sea of Change: Corey Dickens
Join Jim as he sails into the fascinating world of manufacturing culture with Corey Dickens, a seasoned sailor turned Solutions Consultant at Brightly, a Siemens company. In this riveting episode, Corey draws from his blend of military and industrial maintenance experience to dissect the cultural crossroads between tradition and modernity in the manufacturing landscape.
Listen as Corey uncovers the pressing challenges the military and manufacturing sectors face, where honoring the time-tested norms must be balanced with evolving workforce demands. Discover the pivotal role of empathy, respect, and positive culture in retaining valuable employees and fostering an environment where innovation thrives.
Dive into Corey's insights on how Brightly seamlessly infuses cultural values into their cutting-edge products and solutions, accentuating collaboration and open communication. From hackathons to handling resistance in technology adoption, Corey sheds light on the nimbleness required in today's rapidly transforming industrial world.
Wrapping up with a profound discussion on 'extreme ownership' and the universal significance of human respect, this episode is an inspiring exploration of the cultural complexities and the uncharted territories of the manufacturing industry. Whether you're a military enthusiast, manufacturing professional, or a curious listener, this journey with Corey promises to enrich your perspective on leadership, innovation, and the timeless essence of culture.
Tune in and let Corey's narrative inspire you to bridge the traditional with the contemporary and lead with empathy and excellence in your professional endeavors.

Aug 17, 2023 • 1h 19min
Breaking the Mold: Student-Run Manufacturing Businesses Redefining Education
In this captivating episode of the Manufacturing Culture Podcast, host Jim Mayer takes listeners on an educational tour through the fascinating world of student-run manufacturing businesses. Joining Jim are Craig Cegielski of Cardinal Manufacturing and Chris Townsend of Eagle Manufacturing, who unveil their innovative educational approaches. Here's what you can expect:
Discussion of Their Respective Student-Run Manufacturing Businesses: Craig and Chris reveal the inner workings of their successful programs, Cardinal Manufacturing and Eagle Manufacturing, providing unique insights into their creation, growth, and overall operation.
Models and Skills Provided by Their Programs: Learn how these visionary teachers offer an incredible hands-on learning environment, equipping students with essential manufacturing skills and the adaptability and problem-solving capabilities that the industry demands.
Importance of Teaching Employability Skills: Our guests highlight their programs' crucial role in teaching real-world skills, marrying traditional education with tangible experiences that prepare students for the workforce.
Challenges Faced in Building and Establishing Their Programs: Craig and Chris candidly share the hurdles they've overcome to create and grow their unique educational models, painting a picture of persistence and innovation.
Setting High Expectations for Students and Building a Positive Culture: Discover how both instructors set the bar high, cultivating a culture that fosters achievement, teamwork, and a sense of purpose within their student-run businesses.
Roles and Responsibilities of Students in Their Businesses: Gain insights into how students take on roles that mimic real-world jobs, transforming classrooms into thriving microcosms of the manufacturing world.
Impact of Student-Run Businesses on Students' Futures and Entrepreneurial Spirit: Learn how these programs are not just about grades or projects; they're launch pads for future success, instilling an entrepreneurial spirit that follows students long after graduation.
Promotion of Their Programs and Available Resources: Craig and Chris share how they have championed their programs locally and nationally, creating a ripple effect that inspires others in education.
Advice for Starting Student-Run Manufacturing Businesses: If this episode ignites a spark, don't miss the expert advice on how to start a similar program in your school or community.
This episode is not just a behind-the-scenes look at an education model; it's a blueprint for the future, a rallying cry for innovation, and a testament to the power of hands-on, student-centered learning. Whether you're an educator, a parent, or simply someone passionate about the future of manufacturing, this episode offers an inspiring glimpse into what education could be. Join us in exploring the future today!

Aug 10, 2023 • 54min
Wizardry and Innovation: Charlie Hushek
In this riveting episode, Jim Mayer sits down with Charlie Hushek, the General Manager of Phoenix Heat Treating, to unearth the world of heat treating in metal processing. Charlie opens the door to this critical yet often overlooked industry and shares how it plays a pivotal role in shaping the metals we use daily.
From discussing the various challenges and innovations in the heat treating industry to investigating the adoption of digitalization and ERP systems for job tracking and quality control, Charlie reveals the cutting-edge techniques that drive Phoenix Heat Treating.
He talks about their customer-facing approach and the implementation of real-time job tracking, allowing unprecedented transparency and collaboration with clients. This leads to a rich discussion on balancing innovation with the limitations intrinsic to the heat-treating process and how Phoenix Heat Treating continually evolves to meet these challenges.
Charlie emphasizes the importance of company culture, continuous improvement, and how the evolution of the company's vision, mission, and values plays a central role in shaping a vibrant work environment.
The episode examines new management strategies like introducing the "performance snapshot" approach for performance reviews, outcome-based roles and responsibilities, and a keen focus on core values. It also uncovers how Phoenix Heat Treating identifies and nurtures leaders while managing the multi-generational workforce dynamics.
Charlie shares the importance of continuous improvement of leadership skills through asking questions and seeking different perspectives. A thread running throughout the conversation is the company's relentless pursuit of excellence in all areas of its business.
Witness the fusion of creativity and technology at WIMTS 2023! Discover a dazzling array of breakthroughs from additive manufacturing to robotics, machining centers to welding. Explore the endless possibilities of the future and the role you can play in shaping it. Don't miss your chance to be at the forefront of innovation. Register now at www.wimts.com. Together, let's turn dreams into realities!

Aug 3, 2023 • 44min
Understanding Emotional Intelligence: Phil Johnson
In this episode of the Manufacturing Culture Podcast, join host Jim Mayer as he welcomes Phil Johnson, CEO of the Master of Business Leadership program. Phil's remarkable journey starts from his humble upbringing in a small Canadian town and leads him to become a leading figure in emotional intelligence across the globe.
Phil unpacks emotional intelligence's critical role in our fast-paced, ever-evolving world, highlighting its contrasts with intellectual intelligence. He explains the strong connection between emotional intelligence and accountability, a concept that's key to effective leadership.
We also explore the intriguing concept of the "five monkeys," which illustrates the importance of elevating our consciousness to inspire transformative change. Discover the two primary motivators for change - pain and passion, as Phil discusses the courage required to step out of the comfort zone and confront ego fear.
In an era where business landscapes are getting more complex, Phil emphasizes the importance of emotional intelligence within the corporate world, focusing on the manufacturing industry. He provides insightful tips on incorporating emotional intelligence into hiring processes and how creating a more open environment can foster collaboration and positive energy in the workplace.
The episode concludes with a stimulating discussion on how Phil's work on emotional intelligence is revolutionizing leadership practices within the manufacturing industry. His narrative is a testament to resilience, dedication, and the power of understanding our emotional dynamics.
Whether in the manufacturing industry or any other sector, this episode is a goldmine for anyone seeking to understand the transformative power of emotional intelligence. Tune in to be inspired and enlightened!

Jul 27, 2023 • 59min
Beyond Logos and Colors: Emily Wilkins' holistic approach to branding in manufacturing
In this riveting episode of the Manufacturing Culture Podcast, we welcome Emily Wilkins, the marketing superhero disrupting the manufacturing industry with her unique approach. Founder and CEO of Marketing Metal, Emily made it her mission to reimagine the marketing landscape for small manufacturing shops, emphasizing the role of culture in driving growth and satisfaction.
Hear the inspiring story of how Emily worked with Peters Heat Trading to create a powerful tagline that encapsulates their ethos, a testament to her philosophy of intertwining a company's values with its marketing strategies. She also delves into how she involves employees in the marketing process, fostering a vibrant culture while simultaneously strengthening marketing outcomes.
In an industry where leadership is paramount, Emily highlights the importance of positive and proactive direction from the top. She reveals her secrets to building marketing strategies that align with a company's core values and culture and boost its appeal to potential customers and employees.
Throughout the conversation, Emily's commitment to understanding each company's unique character shines through. She underscores the importance of listening, asking probing questions, and getting beneath the surface to discover what truly makes each job shop unique.
By showcasing a job shop's personality, approach to work, and deeply-held values, Emily illustrates how differentiation in the manufacturing sector is about far more than just a company's products or services. As she guides us through the art of attracting the right customers and employees through targeted marketing efforts, you'll be inspired to see your own business through a new lens.
This episode is a must-listen for anyone looking to reshape their marketing strategy, redefine their company culture, and, ultimately, transform their business success.

Jul 20, 2023 • 1h 15min
The Alchemist of the Aftermarket: Kris Harrington
Get ready for episode 28! We had the pleasure of interviewing the incredible Kris Harrington, the CEO of GenAlpha Technologies. Kris is a true trailblazer in the manufacturing industry, and she's here to share her secrets to success and revolutionize how we think about business!
From the moment Kris starts speaking, you'll be captivated by her infectious energy and passion for all things tech-savvy. She's breaking barriers left and right, transforming the way OEMs conduct business and service their equipment and parts online. It's like she's waving a magic wand and making manufacturing dreams come true!
But Kris doesn't stop there. She's also a fierce advocate for women in the industry, and she's here to talk about the importance of mentorship programs and the need for visibility and representation. She's paving the way for future generations of women to conquer the manufacturing world, one innovation at a time.
And let's not forget about the evolution of the industry itself! Kris dives into the exciting world of digitalization and how it's shaping the future of manufacturing. She spills the beans on employee well-being, responding to failures gracefully, and fostering a culture of feedback that will make your workplace feel like a party every day.
By the end of this episode, you'll be on the edge of your seat, eagerly awaiting what's next for the manufacturing industry. Kris and our host, Jim Mayer, wrap things up by reminding us of the importance of a positive and enjoyable workplace culture. Because let's face it, anything is possible when work feels like a dance party!
So grab your headphones, turn up the volume, and get ready to be inspired by Kris Harrington and her electrifying journey in the manufacturing industry. This episode will leave you feeling motivated, empowered, and ready to conquer the world! Let's dive in!