
Practical Prospecting
Welcome to the Practical Prospecting Podcast! In this podcast we will share practical tips on how to improve your outbound sales methods.
Our host Jed Mahrle will be sharing his years of experience in sales, and will provide you with actionable steps that you can use to boost your outbound productivity and success. He will be joined on the podcast with our co-founder Sujan Patel, who has over 15+ years experience in SaaS.
With a new episode released every Tuesday be sure to subscribe.
Latest episodes

Apr 4, 2023 • 16min
19. Mindset of Top Sales Reps
In this episode we are talking about top sales reps, specifically their mindsets. We start with breaking down the two main traits found in top sales reps. You will learn exactly how you can replicate these traits within yourself. Listen to level-up your sales game and your career.
Timestamps:
[0:01] Intro
[0:40] Two traits found in successful sales reps
[1:36] Overcoming the fear of cold calling
[2:37] Why you should call before sending an email
[6:13] The balance between preparation and action
[9:05] The number one prospecting rule
[14:27] The formula you need to achieve insane results
Follow us on social: https://www.linkedin.com/company/mailshake/
Jed's Newsletter: https://jed.substack.com/p/63-the-mindset-of-top-sales-reps

Mar 28, 2023 • 16min
18. 3 Tips to Find Warm Leads
Today we are talking all about warm leads. It's important to know when to go for warm leads over cold leads and how to find the warmest leads. So listen to learn how to find the low-hanging fruit to boost your confidence and momentum in your outbound sales strategy. The three tips from this episode will have you closing some sales today.
Timestamps:
[0:01] Intro
[0:34] When to go after warm leads vs sourcing cold leads
[2:33] Three tips for sourcing warm leads
[2:49] Using the LinkedIn keyword search to find leads
[5:10] Creating personalized emails
[7:21] Identifying low-hanging fruit in your CRM
[14:51] Structuring your days for optimal outreach success
Follow us on social: https://www.linkedin.com/company/mailshake/
Jed's Newsletter: https://jed.substack.com/

Mar 21, 2023 • 16min
17. Q & A Episode
Jed and Maggie answer questions that have been sent in by listeners. This episode is packed with tips on tightening your outbound sales strategy, improving cadence, and increasing prospect engagement. Listen to hear the answers to questions that have likely crossed your mind about sales and prospecting.
Timestamps:
[0:01] Intro
[1:13] Optimal touchpoints for an outbound sales strategy
[2:55] When to be persistent and when to give prospects a break
[5:08] Customizing your cadence to the prospect’s industry
[6:53] Telling prospects that you see their engagement
[9:25] Quality over quantity when reaching out to prospects
Video version here: https://youtu.be/lRume05-Fhc
Follow us on social: https://www.linkedin.com/company/mailshake/
Jed's Newsletter: https://jed.substack.com/

Mar 14, 2023 • 14min
16. Cold Email Breakdown
Today we are focusing on breaking down a cold email that Jed received. We discuss why this email got his attention and how this email can be replicated and applied to your business. Listen for an email template that requires minimal personalization, but stands out in all of the right ways.
Timestamps:
[0:01] Intro
[0:46] Why this particular email caught Jed’s attention
[2:02] Using the prospect’s name in the subject line
[3:44] Crafting the first line of copy to stand out
[5:05] Ending the email on a strong note
[9:57] What we can replicate what worked in this email
Follow us on social: https://www.linkedin.com/company/mailshake/
Jed's Newsletter: https://jed.substack.com/p/62-cold-email-breakdown

Mar 7, 2023 • 19min
15. 3 Ways to Book Meetings
Learn 3 effective strategies for booking meetings discussed in this episode, including using automation, LinkedIn voice notes, and testing different outreach methods. Discover the importance of personalization in email outreach and explore the efficiency of communication methods like voice notes vs videos.

Feb 28, 2023 • 20min
14. Stages of a Cold Call
Studies find that only 1% of cold calls actually lead to an appointment. So in the episode today, we are talking about the 5 stages of a cold call and the dos and don'ts for each stage. Listen to learn the tips and tricks that will bring results to your cold call game.
Timestamps:
[0:01] Intro
[0:56] Why connect rates are so low with cold calls
[3:17] The dos and don’ts of cold calling
[4:22] The importance of a solid opener
[7:43] Maintaining confidence and calm during a cold call
[8:08] Transitioning to the pitch
[11:32] Common mistakes made during the discovery stage
[14:00] The best closing strategies
[18:06] How to measure success
Follow us on social: https://www.linkedin.com/company/mailshake/
Jed's Newsletter: https://jed.substack.com/p/38-the-5-stages-of-a-cold-call

Feb 21, 2023 • 12min
13. Email Templates for Higher Conversion Rates
Today's episode is short and sweet because you will have a lot to implement after learning how to use these high-converting sales email templates. Sometimes keeping things simpler is how you will achieve the best results. So Jed is sharing email templates for some specific sales situations that will help you get more prospects and more sales.
Timestamps:
[0:01] Intro
[0:58] Template to follow up with an unanswered cold call
[2:36] Words of caution and best-case scenario
[4:03] A template to request a referral
[7:07] Why no news is actually bad news
[7:52] Keeping your sales emails simple
Follow us on social: https://www.linkedin.com/company/mailshake/
Jed's Newsletter: https://jed.substack.com/p/39-3-more-email-templates-i-use

7 snips
Feb 14, 2023 • 16min
12. Bottom Up Sales Strategies
What if instead of reaching out to major decision-makers, you started your sales efforts by reaching out to individual contributors? In the episode today, we talk about how a bottom-up sales strategy has more advantages than disadvantages. Individual contributors can be a source of valuable information about the company's needs, and they can also serve as that foot in the door you need to close with the decision-makers.
Timestamps:
[0:01] Intro
[0:38] Why reach out to individual contributors before decision-makers
[2:16] Positioning your messaging for individual contributors
[6:27] How to transition to talking to a decision-maker
[9:03] Potential pitfalls to the bottom-up strategy
[12:58] Incentivizing individual contributors to respond to you
Follow us on social: https://www.linkedin.com/company/mailshake/
Jed's Newsletter: https://jed.substack.com/p/40-my-bottom-up-strategy

Feb 7, 2023 • 20min
11. Moving from Sales Rep to Manager
It's often said that the best sales rep doesn't always make a good sales manager. That's because the two different roles have vastly different day-to-day requirements. So on the show today, Jed shares what it was like for him to move from a sales rep role to a manager role. He talks about shifts he had to make to how he prioritized his time and how he thought about his work.
Timestamps:
[0:01] Intro
[0:48] Moving from a team member role to a manager role
[4:06] Defining a successful day as a manager
[9:18] Managing priorities with a busy todo list
[13:26] Being reactive vs proactive as a manager
[17:55] The mindset shift required when moving to a management role
Follow us on social: https://www.linkedin.com/company/mailshake/
Jed's Newsletter: https://jed.substack.com/p/my-experience-going-from-rep-to-manager

7 snips
Jan 31, 2023 • 20min
10. Cadence Strategy
On the show today, we are talking about cadence strategy for outreach emails. Thinking about this big picture is so critical to getting the most responses possible. Listen to learn about how to structure your overall cadence strategy, so you can grab and keep the attention of your prospects.
Timestamps
[0:01] Intro
[1:03] Why it’s important to look at cadence in a marketing sequence
[3:37] Structuring an effective email sequence
[6:20] Modifying language for different buyer personas
[9:00] Leveraging multiple contact points to increase open rates
[11:44] Organizing emails into clusters
[14:01] Measuring results and adjusting the strategy
[15:18] The process for A and B testing
Follow us on social: https://www.linkedin.com/company/mailshake/
Jed's Newsletter: https://jed.substack.com/p/42-my-cadence-strategy
Cold Email Subject Lines: https://mailshake.com/blog/cold-email-subject-line-sales/
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