Learn 3 effective strategies for booking meetings discussed in this episode, including using automation, LinkedIn voice notes, and testing different outreach methods. Discover the importance of personalization in email outreach and explore the efficiency of communication methods like voice notes vs videos.
Testing new outreach methods is crucial for prospecting success.
Automation can effectively target the 3% seeking solutions in a large market.
Deep dives
Testing and Adapting Methods for Booking Meetings
Constantly testing new outreach methods is crucial for maintaining success in prospecting. Jed emphasizes the need to adapt and experiment with different approaches to stay ahead in the ever-evolving landscape of sales. By testing multiple strategies a month and analyzing their effectiveness, he ensures his team stays at the forefront of effective prospecting techniques.
Automation for Reaching the 3%
In a scenario where the total addressable market is large, applying automation to target the 3% actively seeking solutions can be highly effective. Jed highlights the importance of clear, templated messaging, especially for accounts that may not require intense personalization. By automating outreach to these accounts, valuable meetings can still be generated, leveraging the potential of this smaller, but vital segment.
Utilizing LinkedIn Voice Notes for Personalized Connections
Jed discusses the successful use of LinkedIn Voice Notes for personalized outreach. By sending timely and relevant voice messages after connecting with prospects, Jed creates a human connection in a largely digital space. Leveraging tailored messaging around identified problems faced by prospects and offering resources as follow-ups, Jed illustrates the power of creating engaging interactions through voice notes on LinkedIn.
This past November, Jed was able to book meetings using 3 different strategies. In the conversation today, we will break down these three methods, and we discuss how often Jed likes to switch his outreach methods. Listen to this episode for fresh ideas to help you uplevel your outreach game!
Timestamps:
[0:01] Intro
[0:43] How often to switch up and test outbound methods
[2:13] Determining which methods work/don’t work
[4:50] Case study: booking a call with an outbound strategy
[7:25] Why typos aren’t the end of the world
[9:40] Finding the “3 percent” with automation
[12:01] Booking meetings with LinkedIn voice notes
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