Fight Club 4 Business

Time Stamps:[7:22]What are we working on?![7:26]Tay is decorating a nursery![17:54]Ashley Matuska I’m having Amanda Powell answer your question you posted in the QDS user group[22:33]Michelle is gearing up for @the Huge Convention and is excited about some upcoming opportunities to educate the industry around ai and traction...[32:47]Say what you CAN do not what you CAN'T[33:02]"Here's what we can do..."[33:12]"Here's what I want to do...."[44:17]Next LIVE Admin Bootcamp Adventure in Las Vegas 7/26 - 7/28[45:59]Tay will show your admin how to use Canva and increase your social media presence[47:33]Amanda will show your admin how to book more calls and win more moments[47:46]She'll teach them how to overcome objections[49:43]Amanda will show them how to avoid word choices[50:27]Meaghan will show them how they can triple the revenue of their company without spending any extra money[50:50]Michelle will help your admin build out a company dashboard to answer all questions...[51:44]Martha will teach your admin common reasons people leave and how to onboard and nurture new team members...[1:00:59]This week homework... Check out Admin Bootcamp! --> https://www.adminbootcampadventure.com/las-vegas-training"Quote of the Day"“It was a $10.00 pizza” - Amanda Powell⇩ Resources ⇩ ✯Amanda Powell With Powersellingpros✯Tay Meroni (Marketing) with Pure Pressure Washing✯Meaghan Likes (Finances) with Bookkeeping Academy Online, Likes Accounting Company & Jeff Likes Clean Windows & Gutters✯Michelle Myers (Systems) with Pink Callers✯Martha Woodward (People) with The Pay for Performance Expert, Quality Driven Software & Dusting Divas

Jonathan Porter-Whistman, author of the Sales Boss, a new friend from last week's Vertical Track is on Fight Club 4 Business talking all about recruiting good team members and humans. He is CEO of Perception Predict - an AI tool designed to help recruit a sales team that's guaranteed to win... We rarely talk sales on Fight Club and I can't wait for this episode!Time Stamp:📌[15:07]When looking to attract others - be authentic.📌[15:37]"Just be yourself, there's someone for everyone!"📌[16:23]With sales you're always solving a problem...📌[16:51]The "Ah Ha" moment is when we realize how ofter our gut can be wrong...📌[18:54]Sometimes experience is your best teacher.📌[19:13]You need to get used to looking at data and let the data drive the decisions📌[22:33]Biggest takeaway when recruiting from sales - avoid experience as the attribute that you're looking for. Prioritize curiosity and their ability to ask great follow up questions...📌[37:05]What indicates flight risk? The things related to entrepreneurial spirit📌[38:40]There's a fingerprint for every role and every industry. But in general...📌[39:58]Why is this true doesn't matter as much as "is it true?"📌[41:05]Favorite Sales System Program: The Sandler Sales Process📌[42:46]A talented sales person will always know their numbers...📌[44:21]Martha was missing the magic recipe of who would be a good fit for the company📌[46:11]Even with Perception models, it's not a game of perfect...📌[46:54]Every interaction with a candidate is a stage play into your office...📌[47:09]What do I want them to think, feel & do....📌[47:57]What is the emotional journey that causes them to show up and do the best work?📌[51:40]Make it clear what the expectations are up front and talk about the end at the beginning...📌[51:52] If you're going to fight, fight up front!📌[53:12]A true leader has to be comfortable sitting in judgment...📌[59:06]jon@perceptionpredict.ai📌[1:03:01]What does GREAT look like in your organization📌[1:05:39]Star performance in the 21st century📌[1:06:27]How would my business transform if I would convert my middle performers to top performersQuote of the Week“You don't hire for skills, you hire for attitude. You can always teach skills.” ― Herb Kelleher⇩ Resources ⇩✯Jonathan Whistman: Perception Predict✯Tay Meroni (Marketing) with Pure Pressure Washing✯Meaghan Likes (Finances) with Bookkeeping Academy Online, Likes Accounting Company & Jeff Likes Clean Windows & Gutters✯Michelle Myers (Systems) with Pink Callers✯Martha Woodward (People) with The Pay for Performance Expert, Quality Driven Software & Dusting Divas

Daniel RayDaniel grew up with a passion for pushing the limits, whether it was skateboarding, BMX, or drag racing motorcycles. Shortly after high school, he learned a trade and stayed in the construction industry for two decades.Justin KohnsJustin grew up playing sports and spending as much time outside as possible. His first summer job was mowing grass and he’s always enjoyed active work. He excelled in school, especially math, and has always been inclined towards problem-solving.Time Stamp📌[10:10]Do you really understand your ideal client's problems?📌[10:31]Do you have empathy for the pain your ideal client is experiencing?📌[11:23]How can you help? What is the solution you have to uniquely offer?📌[12:51]Where do you start?📌[13:06]Where do you start when it comes to marketing?📌[16:17]How are you measuring the success of your marketing habits?📌[20:42]Leaning into your existing client base because they're the most profitable...📌[21:34]Don't underestimate the power of the phone doing business-to-business marketing - reach out to a referral partner and offer to serve them and their team📌[26:10]It takes a lot of energy & fuel to get a plane off the ground but when do you stop chasing your tail?📌[29:38]Justin has been analyzing this pattern of chasing revenue and compromising profitability📌[30:04]What is your mindset around spending? Justin is a huge fan of selling first and then building it...📌[33:12]Michelle is working hard to fall back in love with her business📌[34:31]What are your goals for today?!📌[34:53]What you think about is what you talk about and what you talk about is what you do📌[36:03]https://growthhub.ac/📌[36:57]Why are you in business?📌[37:15]"Start with Why" by Simon Sinek📌[37:32]What is your BHAG?📌[38:34]This should provide clarity & energy📌[39:06]Ideas are easy - execution is everything!📌[40:52]How to pay yourself as a business owner?📌[43:05]Debt Reduction Plan...📌[44:14]Debt is easier than fixing your business and making it healthy/sustainable!📌[46:18]https://www.bookkeepingacademyonline.com/profit-first...📌[56:03]Where do you want your business to go?📌[56:19]Where do you want to be in 10 years? 3 years? and 1 year?📌[56:24]Make them SMART📌[57:24]https://www.bookkeepingacademyonline.com/profit-first...Quote of the Week"The question isn't how big the business is, it's how healthy the business is." -Mike Michalowicz⇩ Resources ⇩✯Daniel Ray: growthhub.ac✯Justin Kohns: growthhub.ac✯Tay Meroni (Marketing) with Pure Pressure Washing✯Meaghan Likes (Finances) with Bookkeeping Academy Online, Likes Accounting Company & Jeff Likes Clean Windows & Gutters✯Michelle Myers (Systems) with Pink Callers✯Martha Woodward (People) with The Pay for Performance Expert, Quality Driven Software & Dusting Divas

I am Matt Clark, a Speaker and expert Team Strategist. And I'm on a mission to transform individuals and teams into high performing champions.Matt says it best....here's a bit more about Coach Matt: "Back in the day, I was a NASCAR championship Pit Crew Coach for drivers Jeff Gordon and Jimmie Johnson. I built high performance teams that produced winning results.Despite that success, I battled with imposter syndrome and limiting beliefs for over 20 years.In my journey of self-understanding, I studied the neuroscience behind how beliefs are formed, and how they can be changed.And this is what I focus on when speaking to business leaders, organizations, and teams so they have the tools of mindset, culture, communication and execution to win in business, and more importantly, in life!If you want to learn more about me and what I can offer you or your team, check out more at www.mattclarkmc.com."Time Stamps:📌[5:38]Is the data legit?📌[6:08]Buying patterns and seasonality do impact marketing....what's on the calendar?📌[7:49]Everyone in the company needs to do their part....📌[9:07]Marketing is like a 'mall'....what door did they come thru to connect with your business?📌[10:32]What's our customer experience...is it conversational?📌[14:38]Public accountability..is key!📌[16:42]Culture by design or Culture by default.....📌[16:59]What's made public, and gets measured, gets improved!📌[18:17]Keeping it simple is the hard part.....📌[19:51]Transformational Leaders Cast Vision....and are passionate about Core Values.📌[20:59]There has to be a very clear directive...on what the company was meant to be....📌[23:20]Keep up the HYPE!📌[24:31]New hires say 'I chose a winning team'📌[28:02]You have to have a clear and articulate vision📌[28:14]Lead with CORE VALUES on meetings, weekly and every time you meet with your team!📌[32:20]EPIC FUN! An acronym for Core Values....📌[36:18]Core Values are key! Here's a good place to organize them all: https://www.ninety.io/📌[36:37]A lot of business owners struggle with imposter syndrome....📌[38:16]When folks start to look at their P&L, and budget...they get more comfortable!📌[44:23]Build the business you want to build!📌[46:57]As entrepreneurs, we need to play to our strengths!📌[47:57]Everything anyone knows....they learned!📌[49:14]Building a budget...is not a painful process!Quote of the weekTHE VICTIM, ADVERSITY IS BAD. TO THE LEADER – AND WARRIOR – HARD TIMES ARE LIFE’S RICHEST TIMES OF GROWTH OPPORTUNITY AND POSSIBILITY. USE THEM TO FLY. ROBIN SHARMA⇩ Resources ⇩✯Matt Clark: mattclarkmc.com✯Tay Meroni (Marketing) with Pure Pressure Washing✯Meaghan Likes (Finances) with Bookkeeping Academy Online, Likes Accounting Company & Jeff Likes Clean Windows & Gutters✯Michelle Myers (Systems) with Pink Callers✯Martha Woodward (People) with The Pay for Performance Expert, Quality Driven Software & Dusting Divas

Rick Wallace is the President of LawnWorks, Liquid Lawn, and BEEconscious.He took a business doing $200,000 to over 5 Million in a few years. Listen in to hear Rick share what he feels are the most crucial aspects of growing your business.Time Stamps:📌[5:36]Marketing: The power of a guarantee📌[6:18]Marketing: His Guarantee is NO weeds...📌[10:34]https://www.facebook.com/photo/?fbid=3354192491571056...📌[11:23]https://www.facebook.com/photo?fbid=3353583381631967...📌[19:28]maxing out your marketing channels📌[20:21]how much can you afford?📌[30:54]how did rick let go some of his services📌[31:41]build enough income to let go of something comfortably...📌[31:58]how to motivate your team to roll out a new service?📌[33:04]Rick's theories on acquisitions📌[33:42]difference between starting from the ground up versus acquisition📌[37:03]relating hobbies to business. Rick likes to fly planes, and he brings that risk tolerance into business...📌[38:30]when rick thinks of systems - he thinks of software📌[38:52]service auto pilot has scaled with him📌[41:31]Rick is very growth minded📌[42:11]he finds the opportunity in every challenge📌[42:31]how does rick hold his field staff accountable?📌[44:59]he does pay for performance which helps retention...📌[45:07]carrot or the stick?📌[45:15]the art of accountability📌[47:18]what is your follow through with your disciplinary processes?📌[49:53]how many complaints do you allow?📌[50:03]how many absences do you allow?📌[50:16]what are the consequences at which event📌[1:00:02]Marketing Homework: AB Test a marketing campaign📌[1:00:15]Finance Homework: Find a system to track your leads📌[1:00:41]System Homework: Look at your hobbies and how they can inspire your business📌[1:00:53]people homework: look at your policies📌[1:02:10]Rick's Homework: Figure out your client cost of acquisition.📌[1:02:34]How to Reach Rick! https://www.facebook.com/uselawnlogic/?paipv=0&eav=AfbKbM_5sz9MGU_vg4wMoRb6PDGDpfdBAQJiDXrGt_gXSQWxHn3dbZ3dPOe1lEd5N4M&_rdrQuote of the weekTHE VICTIM, ADVERSITY IS BAD. TO THE LEADER – AND WARRIOR – HARD TIMES ARE LIFE’S RICHEST TIMES OF GROWTH OPPORTUNITY AND POSSIBILITY. USE THEM TO FLY. ROBIN SHARMA⇩ Resources ⇩✯Rick Wallace https://liquidlawn.com/✯Tay Meroni (Marketing) with Pure Pressure Washing✯Meaghan Likes (Finances) with Bookkeeping Academy Online, Likes Accounting Company & Jeff Likes Clean Windows & Gutters✯Michelle Myers (Systems) with Pink Callers✯Martha Woodward (People) with The Pay for Performance Expert, Quality Driven Software & Dusting Divas

Business consultant & marketing strategist with experience in multiple industries and market sectors. Owns a digital marketing company that provides Web Design, SEO, PPC, & Social Media Management to Tier 2 companies. Also has extensive experience in non profit sector. Ryan is an experienced strategist. From change management to leadership development, he has led organizations large and small solve complicated challenges, and exceed goals.Time Stamps:📍[6:40]Marketing in the wild...📍[7:36]What Ryan learned from the ad agency life to his full service marketing company📍[8:14]How we match advertising to revenue?📍[9:24]The role of brand identity...📍[10:27]Your customer doesn't usually think about your company until there's a problem...📍[13:07]Facebook is the predominate social channel for our target clients, but tik tok is coming up📍[16:14]Brand Recognition helps leverage your other marketing spend...📍[16:50]A crappy brand has the tax of higher ad spend📍[17:16]Shout out to @Dan Antonelli📍[20:36]Marketing is Cost of Acquisition - the ROI comes from Ops📍[20:59]Customer Experience is his favorite marketing effort📍[21:09]From 1st touch to last touch...📍[26:25]Talk Triggers📍[26:38]Be Our Guest📍[27:56]How to start social media as a home service business owners...📍[28:15]Start a TikTok account - then publish 4 posts a day📍[28:37]It's a volume game📍[29:04]Don't focus on quality - go for quantity....📍[30:31]Snapchat has the best video editing software...📍[31:11]descript - can repurpose your content across multiple channels📍[34:34]https://www.descript.com/📍[35:12]What is your customer experience?!📍[36:54]Ryan's favorite places to improve customer experiences...📍[37:10]your customer's DO NOT care about your customer experience!📍[39:17]How are you empathizing with your customers?📍[41:17]All marketing spend to be spent on WOWing customer expectations...📍[43:30]How are you making your client's feel?📍[50:35]Are you reducing friction points with your customer?!📍[52:30]Join our Facebook Group for homework help --> https://www.facebook.com/groups/212495929980533📍[57:28]Marketing homework - Do you first short form video📍[57:47]System homework - Download Descript📍[58:14]Ryan homework - why is your client calling you?📍[58:38]Read "Building a Story Brand" by Donald Miller📍[59:32]levergy.io📍[59:37]book a call!Quote of the week"Fight for Things You Care about But Do It in a Way That Will Lead Others to Join You -Ruth Bader Ginsburg⇩ Resources ⇩✯Ryan Redding https://www.bluecollar.ceo/✯Tay Meroni (Marketing) with Pure Pressure Washing✯Meaghan Likes (Finances) with Bookkeeping Academy Online, Likes Accounting Company & Jeff Likes Clean Windows & Gutters✯Michelle Myers (Systems) with Pink Callers✯Martha Woodward (People) with The Pay for Performance Expert, Quality Driven Software & Dusting Divas

How have 3 years gone by so quickly?? Let's get together and see how fun it's all been!Time Stamps:📍[3:21]Fight Club Origin Story📍[16:46]https://www.myofficeoutfitter.com/abc-adventure-lasvegas📍[22:52]Sending you some LOVE @lee baker!📍[42:47]1st RULE: TALK about FIGHT CLUB.2nd RULE: Share FIGHT CLUB with a Friend.3rd RULE: If someone says "stop" or goes limp or taps out… we’re here to pick you up and to prop you back up.4th RULE: Everyone is Welcome to Fight Club.5th RULE: No Limits to Your Potential Growth.6th RULE: No attitudes, No Egos.7th RULE: Fight Club will go on as long as they have to.8th & Final RULE: If this is your first night at fight club, you have to share…📍[44:22]To Give…. To Serve… To Educate… To Inspire… To HelpHolisiticOrganized & SuccinctTo empower you with the knowledge to take your own actions & make your own educated decisionsTo Transcend FearTo show you how to neutralize the burn📍[46:16]Good Morning Drew!!!📍[51:54]@disneydayswithtay📍[58:18]https://qualitydrivensoftware.com/2023-conference/📍[58:30]https://www.facebook.com/groups/qualitydriven📍[59:30]https://www.facebook.com/groups/838420219546331Quote of the week"Fight for Things You Care about But Do It in a Way That Will Lead Others to Join You -Ruth Bader Ginsburg⇩ Resources ⇩✯Tay Meroni (Marketing) with Pure Pressure Washing✯Meaghan Likes (Finances) with Bookkeeping Academy Online, Likes Accounting Company & Jeff Likes Clean Windows & Gutters✯Michelle Myers (Systems) with Pink Callers✯Martha Woodward (People) with The Pay for Performance Expert, Quality Driven Software & Dusting Divas

Entrepreneur, author, speaker, coach, connector, and life-long learner, passionate about empowering people to live courageously, and make quantum leaps in their life and business. With over 25 years of experience in launching and growing businesses, record-breaking sales, leading highly successful teams, and developing phenomenal cultures, Angela has learned it all starts with leading yourself well. Angela has trained thousands of business owners teams, and individuals globally on growing your mindset, growing your business, and growing your life. Angela is the author of The Courageous Mind. She works with entrepreneurs, aspiring business owners, leaders, and teams who do not want to settle for mediocrity and want to find the courage to achieve phenomenal success, happiness, and abundance in all areas of their lives. She believes in the power of your morning routine, daily habits, the people in your circle, your willingness to have courageous conversations, and how they all empower you to take more risks. Angela and her team empower business professionals to operate in their unique genius and delegate everything else using a virtual team to grow their businesses and their lives exponentially faster.Time Stamps :📌[5:15]Angela has a VA business and wrote a book called "the Courageous Mind"📌[9:32]Marketing is changing soo quickly especially due to AI📌[11:15]Finding the Marketing Expert that you trust to help you get your bilboard out of the desert and to the town square📌[11:31]When looking for a marketing partner - they should be transparent...📌[22:41]https://unique-genius.com/📌[23:18]How much of your time is spent 1. working in your strengths 2. sets your soul on fire 3. aligns with your missions, visions & goals📌[30:20]When you look at other types of businesses, you highlight issues that you may have never thought of for your business.📌[39:33]What is the difference between those who go from good to great...📌[40:01]Angela found courage to be the differentiator...📌[41:48]Your community is a safe space to be vulnerable...📌[42:57]The power of failure...📌[47:11]A coach for all seasons... Mindset vs Tools📌[52:39]https://qualitydrivensoftware.com/2023-conference/📌[53:59]https://unique-genius.com/📌[56:26]Questions of Courage: 1. What have you been unwilling to see within your business & yourself 2. What fear is holding you back?📌[56:50]https://linktr.ee/Angela.Rae.schroeder📌[56:51]https://linktr.ee/Angela.Rae.schroeder📌[56:57]https://thecourageousmind.com/⭐Quote of the Week⭐“A leader is one who knows the way, goes the way, and shows the way.”– John C. Maxwell⇩ Resources ⇩✯ Angela Schroeder with https://unique-genius.com/✯Tay Meroni (Marketing) with Pure Pressure Washing✯Meaghan Likes (Finances) with Bookkeeping Academy Online, Likes Accounting Company & Jeff Likes Clean Windows & Gutters✯Michelle Myers (Systems) with Pink Callers✯Martha Woodward (People) with The Pay for Performance Expert, Quality Driven Software & Dusting Divas

Rob is the host of the podcast “The Adventure Cure”. He is an author, entrepreneur, family man, and pursuer of a meaningful existence. He’s also the Owner of Treppendahl Landscape in Baton Rouge, LA.Time Stamps :📌[2:21]Good morning, Drew!📌[8:21]Secret Sauce of Nextdoor📌[13:44]https://www.goodreads.com/.../41215667-building-a-story...📌[15:38]He only advertises one service: fert and weed control. That's his "gateway" Appealing to vanity and pride.📌[17:17]The gateway service is easy, and quick to quote and then he can add on other services later.📌[18:19]Only does a few services. Things they are good at, can scale and passionate about📌[21:37]The biggest financial ah ha for Rob was when he realized what his break even cost was. He discovered he wasn't even hitting his break even number.📌[22:32]Fewer clients, but making money beats lots of clients, barely meeting costs any day📌[25:40]You need to charge what you are really worth as a business📌[28:23]probability over top line revenue📌[28:40]profitability**📌[31:23]First system when organizing the business was bringing in a CRM📌[32:25]Second Rob implemented Traction https://www.goodreads.com/book/show/18886376-traction📌[34:03]Started saying no to services they could not make money on and increasing the prices for services that are great at📌[34:30]Know your Weekly Scorecard Metrics📌[36:27]https://www.truity.com/test/enneagram-personality-test📌[37:40]Rob tests Enneagram for Office Staff📌[38:02]One page DISC assessment for Field Staff📌[42:08]How Rob Built a Lifestyle business📌[42:57]https://www.goodreads.com/.../368593.The_4_Hour_Workweek📌[44:19]Core Values: (DOT) Discipline Ownership Teachable📌[45:10]His integrator helped building a family like culture📌[46:38]Add an Estimator changed Rob's Life📌[47:51]Find the person, lean into them and coach them as they grow📌[49:06]Why it is important to let your employees make mistakes📌[51:23]Rob is moving 700 miles away from his business📌[51:45]Mini Retirements - Timothy Ferriss📌[55:34]Rob is not trying to grow an empire...he is wanting to have a business that supports him spending time with his family📌[1:00:55]https://qualitydrivensoftware.com/2023-conference/📌[1:03:16]Marketing: What is your gateway service for your business?📌[1:03:26]Systems: Check out the book Traction📌[1:03:58]People: Pick something that is on your plate to delegate📌[1:04:40]Rob's Homework: Figure out your breakeven number📌[1:05:13]Overhead divided by Direct Labor number of Hours and then add average hourly wage plus 10% for taxes📌[1:06:12]https://podcasts.apple.com/.../the-adventure.../id1601314250📌[1:07:06]https://www.robtreppendahl.com/⭐Quote of the Week⭐“A leader is one who knows the way, goes the way, and shows the way.”– John C. Maxwell⇩ Resources ⇩✯ Rob Treppendahl with https://treppendahllandscape.com/✯Tay Meroni (Marketing) with Pure Pressure Washing✯Meaghan Likes (Finances) with Bookkeeping Academy Online, Likes Accounting Company & Jeff Likes Clean Windows & Gutters✯Michelle Myers (Systems) with Pink Callers✯Martha Woodward (People) with The Pay for Performance Expert, Quality Driven Software & Dusting Divas

As a successful business owner with over 7 figures in revenue generated by both my companies, I am passionate about helping others achieve their goals both personally and professionally. My expertise in building and scaling businesses has given me a unique perspective on what it takes to be successful. In recent years, my passion for helping others has led me to focus on working with other business owners to develop their company culture. I believe that a strong culture is the foundation for long-term success and I enjoy helping others create a culture that will set them apart and drive growth. If you're looking for a seasoned business leader to help you take your company to the next level, let's connect.Time Stamps :📌[4:07]Personal Branding.... JC is the king!!📌[5:05]Jc's LOVE of Christmas is a lifelong journey....📌[7:21]Selling JOY-selling the EXPERIENCE.... for the Holiday season is a year round event (love those jackets JC)📌[9:22]"Never walk away thinking ...this job is 'ok'.... We want the mouth-dropping install"📌[12:23]Here's a reel from JC.... check it out on Patriot Illumination: https://www.facebook.com/reel/167207189477244?fs=e&s=m📌[28:16]Toxic Positivity.... it's a thing, that erodes trust - instead of what you believe it is....📌[42:15]Don't take a hit on quality - either in house or with your customers...keep both of your customers in mind.📌[42:46]Confirm that your team is in the right seat/role, and what their strengths or weaknesses are... JC📌[47:28]Mr. Christmas aka JC - has a local Christmas Show in his community.... and he's turning it around!📌[49:54]There's a way to have your business give back to the community....you can engage with them, showing the community what you are good at!📌[57:51]"Progress not Perfection"⭐Quote of the Week⭐"Progress not Perfection"⇩ Resources ⇩✯ JC Chanowsky with https://www.capefearprowash.com/✯Tay Meroni (Marketing) with Pure Pressure Washing✯Meaghan Likes (Finances) with Bookkeeping Academy Online, Likes Accounting Company & Jeff Likes Clean Windows & Gutters✯Michelle Myers (Systems) with Pink Callers✯Martha Woodward (People) with The Pay for Performance Expert, Quality Driven Software & Dusting Divas