Rick Wallace is the President of LawnWorks, Liquid Lawn, and BEEconscious.
He took a business doing $200,000 to over 5 Million in a few years. Listen in to hear Rick share what he feels are the most crucial aspects of growing your business.
Time Stamps:
📌[5:36]Marketing: The power of a guarantee
📌[6:18]Marketing: His Guarantee is NO weeds...
📌[10:34]https://www.facebook.com/photo/?fbid=3354192491571056...
📌[11:23]https://www.facebook.com/photo?fbid=3353583381631967...
📌[19:28]maxing out your marketing channels
📌[20:21]how much can you afford?
📌[30:54]how did rick let go some of his services
📌[31:41]build enough income to let go of something comfortably...
📌[31:58]how to motivate your team to roll out a new service?
📌[33:04]Rick's theories on acquisitions
📌[33:42]difference between starting from the ground up versus acquisition
📌[37:03]relating hobbies to business. Rick likes to fly planes, and he brings that risk tolerance into business...
📌[38:30]when rick thinks of systems - he thinks of software
📌[38:52]service auto pilot has scaled with him
📌[41:31]Rick is very growth minded
📌[42:11]he finds the opportunity in every challenge
📌[42:31]how does rick hold his field staff accountable?
📌[44:59]he does pay for performance which helps retention...
📌[45:07]carrot or the stick?
📌[45:15]the art of accountability
📌[47:18]what is your follow through with your disciplinary processes?
📌[49:53]how many complaints do you allow?
📌[50:03]how many absences do you allow?
📌[50:16]what are the consequences at which event
📌[1:00:02]Marketing Homework: AB Test a marketing campaign
📌[1:00:15]Finance Homework: Find a system to track your leads
📌[1:00:41]System Homework: Look at your hobbies and how they can inspire your business
📌[1:00:53]people homework: look at your policies
📌[1:02:10]Rick's Homework: Figure out your client cost of acquisition.
📌[1:02:34]How to Reach Rick! https://www.facebook.com/uselawnlogic/?paipv=0&eav=AfbKbM_5sz9MGU_vg4wMoRb6PDGDpfdBAQJiDXrGt_gXSQWxHn3dbZ3dPOe1lEd5N4M&_rdr
Quote of the week
THE VICTIM, ADVERSITY IS BAD. TO THE LEADER – AND WARRIOR – HARD TIMES ARE LIFE’S RICHEST TIMES OF GROWTH OPPORTUNITY AND POSSIBILITY. USE THEM TO FLY. ROBIN SHARMA
⇩ Resources ⇩
✯Rick Wallace https://liquidlawn.com/
✯Tay Meroni (Marketing) with Pure Pressure Washing
✯Meaghan Likes (Finances) with Bookkeeping Academy Online, Likes Accounting Company & Jeff Likes Clean Windows & Gutters
✯Michelle Myers (Systems) with Pink Callers
✯Martha Woodward (People) with The Pay for Performance Expert, Quality Driven Software & Dusting Divas
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