
Slow & Steady
Join us as we share what it's like to build and launch a bootstrapped startup while working for yourself full-time. Benedikt is working on Userlist, and Benedicte is establishing herself as a Gatsby expert and developer advocate for hire.
Latest episodes

Jan 11, 2024 • 37min
Holidays, birthday bonanzas, and 2024 goals
Benedicte talks about the fun during the holiday season. Benedikt shares his 2024 goals.YearCompass — reflect on the year and plan the next oneDocs for DevelopersDespite feeling a bit all over the place, Benedicte and her family had a lot of fun during the holidays. With their newly renovated house, they were able to host about 30 people for the festivities. Benedicte also plans to work on her YearCompass in February after the birthday bonanzas this month.Benedikt looks back at 2023 and it was a generally good year for him, reaching significant milestones in his personal and work life. He and the Userlist team are planning to step up their sales game this 2024.

Dec 14, 2023 • 44min
Visual workflows is now on Product Hunt 🚀
Benedikt and the Userlist team launch their visual workflows feature. Benedicte shares why she now enjoys collaborations. Support Userlist’s visual workflows on Product HuntQueen Raae’s viral Ikea clipBuy Back Your Time — a book by Dan MartellAfter two and a half months of sprinting, Benedikt and the Userlist team finally launched their visual workflows. They also dusted off their website which included adding new copy, screenshots, pages, structure, and a new testimonial scroller section, among others. He’s guessing that this might have also helped get them new and better quality trials this month.Despite the bank gig being over, this short stint made Benedicte realize that she loves collaborating with teams after all. With this minor setback, she might have to get the dev rel service business up and running sooner than she planned. And now that she’s collaborating with other contractors on her other projects, it looks like everything’s falling into place for her “build in public” narrative.Benedikt and Benedicte talk about why you should let features drip out over time, Framer, and more.

Nov 16, 2023 • 33min
No such thing as too many clips
Benedikt remains in crunch mode. Benedicte and her pirate family are back to streaming. Still working on their visual workflow builder, Benedikt and the Userlist team are still in crunch mode. The velocity has been crazy as they were shipping stuff super fast like adding new node types in just a couple of hours.Benedicte, together with her pirate family and AK, just finished their first stream on charting the course for MixPod. And as part of their marketing strategy, they’ll be releasing clips from the streams on various channels. She also has an upcoming mini-project which she calls SemanticAdvent, where she’ll select 24 Semantic HTML tags in 24 days.Benedikt and Benedicte talk about gamification (Polar Habits was mentioned), Lillian’s first marching band concert, how to get customer feedback, and more.

Nov 2, 2023 • 33min
Scary Bell Peppers
Benedicte and Benedikt share updates on Userlist's upcoming visual workflow builder as well as Benedicte's new project, MixPod. Benedicte's Halloween DinnerAmazing CSS DemosBenedikt talks about the progress on Userlist's new feature, and how setting deadlines increases stress, but helps prioritizing what's important. Benedicte shares recent challenges in Outseta's customer support, where people get confused by new client/server patterns in Next.js. Afterwards, she outlines the plan for the new streaming series for building MixPod which starts in a few days.

Oct 19, 2023 • 40min
A major luddite
Benedicte and Benedikt talk about their updates from the past three weeks, washing machines, winter preparations, and more.Sign the new letter to the U.S. Congress regarding Section 174Buy Back Your Time — a book by Dan MartellFour Thousand Weeks — a book by Oliver BurkemanDespite crashing into her vacation, Benedicte was still able to chill with friends while surrounded by nature. Things are going nicely at Outseta: they got shout outs at Webflow conferences and are seeing some accounts going from zero to making a lot of money in a short span of time. Benedicte also talks about the preparations they’re doing for their next public build.Since the last episode, the Userlist team has now finished migrating their sending infrastructure and have recently added bounce and spam complaint tracking. On the non-work front, Benedikt had an awesome time in Lisbon, enjoying both MicroConf Europe and the sightseeing with his wife.

Sep 21, 2023 • 47min
Picking up old hobbies 🩰🥁
Benedicte and Benedikt talk about the old hobbies they’ve picked up and other updates from the week.Here’s Michael and Benedikt on day 1 of their drum challengePOW!, Prune Your Follows — Queen Raae’s app projectsMicroConf EuropeThings are going great for Benedikt and the Userlist team: they’re currently migrating to their new email service provider, and they’re making good progress with their visual workflow builder. He also shares that he and Michael Koper are taking on a 30-day drum challenge. Despite feeling a sore from riding camp and ballet lessons, Benedicte is now ready to work on her app projects this fall. Aside from POW! and Prune Your Follows, they’ll also be working on their new app idea called MixPod. For her work with Outseta, Benedicte shares that they’re almost done with the Framer integration and are currently working on their brand center.

Sep 7, 2023 • 54min
Are Gatsby and Jamstack dead?
Benedikt comes back from summer vacation. Benedicte grapples with Gatsby and Jamstack “dying”.End of summer, end of Gatsby?Jamstack is Dead…Or Is It?Coming back from his three-week vacation, Benedikt is feeling relaxed and recharged. On his first few days back, he was able to work on the proper solution for their issue with large broadcasts.With the recent changes at Netlify, the dev community is wondering if Gatsby and Jamstack are indeed dead. Benedicte's recent challenges with support has given her a new product idea: a no-code authentication for no-coders. She also shares another project idea that could let people create a “mixtape” of podcast episodes.Benedikt and Benedicte also talk about the tasks we offload to our smartphones, how to get into the flow zone, and more.

Aug 24, 2023 • 38min
Marketing Experiments for Outseta
Geoff discusses marketing experiments and SEO, including 'cleaning out the gutters', working with creators, and building their content factory. They also talk about the challenges of delegating marketing tasks, creating content products, and exploring the value of JWTIO for understanding authentication.

Aug 11, 2023 • 38min
Summer of UI Tweaks
Benedicte and Benedikt take on the challenge of #SummerofUITweaks for their products.Let us know if you’re joining the #SummerofUITweaks on this threadCurrently enjoying the last weeks of the European summer, Benedicte is loving the “chilling but still getting work done” vibe. Aside from implementing UI tweaks, they’ve also been working on the WeWeb and Supabase integrations at Outseta.Meanwhile, Benedikt and the Userlist team encountered a bug that caused a broadcast to be sent twice to its recipients. They’ve also updated their frontend dependencies, got a new UI component for their new data structure, and more.

Jul 27, 2023 • 54min
Database constraints with Andrew Atkinson
Benedikt talks to Andrew Atkinson about different types of database constraints and his upcoming book.Read the tweet that triggered this interviewLearn more about High Performance PostgreSQL for RailsCheck out Andrew’s blogFollow Andrew on TwitterAndrew Atkinson is a staff software engineer at Fountain who is very passionate about Ruby on Rails and PostgreSQL (just like Benedikt!). He’s so passionate about them that he’s actually writing a book called “High Performance PostgreSQL for Rails” that’s coming out very soon.Benedikt and Andrew also talk about dealing with constraints and ActiveRecord, Rails validations, and more.