
Slow & Steady
Join us as we share what it's like to build and launch a bootstrapped startup while working for yourself full-time. Benedikt is working on Userlist, and Benedicte is establishing herself as a Gatsby expert and developer advocate for hire.
Latest episodes

Jun 28, 2024 • 27min
Why go to therapy if you can podcast
It’s another bittersweet episode as our hosts talk about wins and some sad news.Whee! wins the Oslo environmental prizeQueen Raae and her family on the way to the cabin officeThe past couple of weeks have been a whirlwind for Benedicte: attending Lillian’s flute recital, spending a spa day with Salma (@whitep4nth3r on Twitter) in Larvik, and traveling back to Oslo to receive Whee!’s award. Last week was also very emotional for her and the family because they finally moved mom to the nursing home.Benedikt is feeling productive again this past week: finishing the Mixpanel integration and working on self-service CSV exports. He also enjoyed the meet up with bootstrapped founders at Frankfurt. And with everything going great with the new hire, Benedikt shares that this is Michael’s final week with them.

Jun 13, 2024 • 44min
A bittersweet update
Benedikt shares a bittersweet update at work. Benedicte talks about Whee.WheeThe Userlist team went into hiring mode these past couple of weeks as a team member will be saying goodbye soon. On the upside, Benedikt has successfully completed the drum course and will be rewarding himself with some new gear.Benedicte shares how Whee works, and the ideas they’re currently exploring to serve more customers in the future.

May 30, 2024 • 1h 1min
A Journey from SaaS to Self-Discovery with Shai Schechter
Shai Schechter chats with Benedikt and Benedicte about his journey with RightMessage and what he’s been up to these days.Feelings WheelFollow Shai on TwitterCheck out Shai’s websiteExplore Shai’s reading listBoth coming from software backgrounds and coming into the online marketing world, Shai and Brennan created RightMessage to have marketing sites become a bit more dynamic and change based on who was visiting. Shai exited the company in 2023 after working on the product for six years. Since then, he’s been taking it slow and steady while he figures out what to do next.Shai, Benedikt, and Benedicte talk about the lessons he learned in his SaaS journey, why it’s important to be honest with yourself about your current realities, and more.

May 16, 2024 • 40min
Embracing the fractional life
Benedicte enjoys the mix of remote and in-person activities that comes with her several fractional roles. Benedikt tries to get back into the work groove.WheeUrlboxBenedicte is enjoying the mix of her fractional roles with Outseta and Whee, giving her the best of both worlds of remote and in-person work. She also shares details about their upcoming collaboration with Urlbox.Coming back from a long vacation and taking days off for some holidays the past few weeks, Benedikt is still trying to get back to regular programming at work. He’s also thinking about which feature they’ll focus on building next.

May 3, 2024 • 1h 10min
🎊 200 🎊
To celebrate our 200th episode, Benedikt and Benedicte take a look back at their journey since 2019 and how these milestones have shaped where they are today.UserlistWheePOW!Queen Raae & Family on YouTubeFollow Benedikt on TwitterFollow Benedicte on TwitterFollow the Slow & Steady Podcast on Twitter

Apr 11, 2024 • 33min
Just a couple of vacationers 🍹
Benedicte enjoys her workation in Portugal. Benedikt and the team fixed two major bugs with the help of a user.Data in the WildSubscribe to Queen Raae’s YouTube channelBenedicte has been enjoying the slow life in Portugal for the past two weeks, enjoying the beach while still able to get some work done. She’s still polishing her latest services for devs and is preparing for the relaunch of Data in the Wild.Benedikt and the team resolved two major bugs with the help of a customer, which goes to show the importance of testing edge cases. Still struggling to have longer durations of focused work, Benedikt thinks of how to be more deliberate about it.

Mar 21, 2024 • 31min
Be persistent but in a polite and non-spammy, annoying way
The Userlist team is seeing some progress with their sales process. Benedicte has some ideas of how to refine her live streaming service.Things are moving forward sales-wise for Benedikt and the Userlist team, sending a few custom-priced enterprise quotes in the past few weeks. Benedikt also shares his takeaway from his recent chat with Monica Lent.With her new Go Live with Queen Raae service, Benedicte is thinking about how to help those dev founders who are a bit hesitant about going live. And while it’s unfortunate that she didn’t get the caravan, Benedicte refocused her energy on improving their property and possibly the Volkswagen bus that’s sitting in Sweden.Benedikt and Benedicte talk about the importance of following up, greenfield projects, and more.

Mar 7, 2024 • 31min
Go live with Queen Raae 👑
Benedicte is feeling playful with her latest service and project ideas. Benedikt makes it through a stressful week.Should Benedicte and Ola get the Caravan? Let them know in this thread.Mastering live streaming as a content creation flywheel for a couple of months now, Benedicte is now finalizing the details of her latest service for fellow dev founders. She’s also trying to convince Ola to get a Caravan to renovate as her office/studio.Benedikt is feeling a bit scattered after having a stressful week: he had to do a few demo calls in between everything, and had a bit of a rough time with one of their largest customers renewing its annual subscription.

Feb 22, 2024 • 41min
Hitting break even 🎉
Benedikt and the Userlist team celebrate a significant financial milestone. Benedicte leans into the human aspects of content creation.Join Benedicte’s biweekly live streams on YouTubeCheck out MixPod’s revamped web designDespite experiencing a few hiccups with their bank account and Stripe, the Userlist team celebrates a financial milestone as they’ve hit break even. As a bonus surprise, Userlist was able to sell a domain for a significant amount of money.After powering through the birthday bonanzas in January, Benedicte spent 24 hours at the spa and is now feeling re-energized and ready. And with all of the streams and content creation she’s been doing for the past few months, she’s now opening herself to those who need a livestream host, a mystery dev, or video creator.

Feb 8, 2024 • 56min
Welcome back to the show, Brian!
We have Brian back on the show this week and tells us what he’s been up to.JobLens — Brian’s productThe Age of Spiritual Machines — a book by Ray KurzweilSpiritual Machines — an album by Our Lady PeaceEpisode 131: Brian is back in town, literallyEpisode 120: We Have a Contest Winner!Follow Brian on LinkedInMore than a year since he was last on, Brian tells us about his time at GitLab, JobLens, his consulting work, and his board games.Benedikt, Benedicte, and Brian also talk about tech layoffs, AI, why you shouldn’t monetize your hobbies, and more.