Shai Schechter chats with Benedikt and Benedicte about his journey with RightMessage and what he’s been up to these days.

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Both coming from software backgrounds and coming into the online marketing world, Shai and Brennan created RightMessage to have marketing sites become a bit more dynamic and change based on who was visiting. Shai exited the company in 2023 after working on the product for six years. Since then, he’s been taking it slow and steady while he figures out what to do next.

Shai, Benedikt, and Benedicte talk about the lessons he learned in his SaaS journey, why it’s important to be honest with yourself about your current realities, and more.