
Slow & Steady
Join us as we share what it's like to build and launch a bootstrapped startup while working for yourself full-time. Benedikt is working on Userlist, and Benedicte is establishing herself as a Gatsby expert and developer advocate for hire.
Latest episodes

May 29, 2025 • 44min
Kanban boards are underrated
Benedikt finishes a few projects. Benedicte and the Pirate family are busy packing.With Leo mainly focusing on the redesign project, Benedikt wraps up other projects: two new features and their migration to Dragonfly Cloud. He also shares why it’s challenging to pick up business books when you’re running a business.Just two weeks away from their great sailing adventure, Benedicte and the Pirate family are busy packing their stuff as contractors will do renovations on their home within the 11 weeks. She and Ola have been hanging out on forums that helped refine their ICP for Galleon. They also celebrated the Pirate Princess’ first circus performance.Benedikt and Benedicte talk about kanban boards, escapism, and more.Mentioned in the episode:RedisShake

May 15, 2025 • 40min
Naming colors is hard
Benedicte shares her goals for the year. The Userlist team goes deep into their redesign project.Benedicte recently met up with her mentor group for a planning session and shares her goals and projected timeline for the next two years. Meanwhile, Ola has been taking charge of the user interviews for Galleon. And with just 4 weeks before their great sailing adventure, the Pirate family is also busy making preparations.Benedikt and the Userlist team has made good progress on their big UI redesign project. And to address one of their customer’s needs, they are also working on a feature for array filters.

May 1, 2025 • 42min
Don’t code the thing, talk to people first
The Userlist team is undertaking their next big project. The Pirate family spends a nice vacation at the cabin.Keeping up with their quarterly planning, Benedikt and the Userlist team have decided on their big project for the second quarter: the UI redesign. Feeling excited and a bit nervous about the project, Benedikt hopes that doing it in phases will keep it from exploding into a huge project.Benedicte and her Pirate family spent a nice vacation at the cabin during Easter and also doing some maintenance work. Work wise, the team at Outseta is currently doing paid search experiments to track where first touch referrals are coming from. Benedicte and Ola are also planning to do interviews with potential customers for Galleon.Mentioned in the episode:Why you should stop coding your way to failure Treasure | Stop Motion Movie by Lillian Raae-Vea

Apr 3, 2025 • 35min
Getting some help from AI
Benedikt and Benedicte share how they’re leveraging AI to help with their current projects.For their Galleon Gateway project, Benedicte’s been working with Claude to come up with a Laravel implementation that she can feed to Cursor. While it’s going well for a couple of her projects, here’s one thing that AI can’t help with just yet: time zone bugs.Benedikt gave AI another try to help with the revamp of their Python library. While it turned out nice after a lot of revisions, he also ended up reading Python documentation to write better prompts. They’ve also just beta launched their transactional emails at Userlist.Benedicte and Benedikt also talk about AI overviews, April Fool’s pranks, and more.

Mar 20, 2025 • 47min
You don’t know what you don’t know
Benedicte and Benedikt talk about vibe coding and more.Recently named one of Norway’s Leading Women in Tech for 2025, Benedicte feels honored and realizes the importance of having role models in your life. And despite feeling scattered these past weeks, she’s getting to know the API katas for Outseta and was also able to deploy the first version of the script for Galleon Attributes.Benedikt and the Userlist team are still wrapping up their transactional email endpoint. And in the process of making the documentation for this, they ended up rewriting and rebuilding their entire API documentation.Benedicte and Benedikt talk about the cons of vibe coding, what you should actually use AI for, and more.Mentioned in the episode:Norway’s 50 Leading Women in Tech 2025Watch the Benedicte’s video for Norway’s 50 Leading Women in Tech 2025Vibe coding takes a hitGalleon Attributes script V1

Mar 7, 2025 • 50min
“Finish it and ship it” mode
The Userlist team is wrapping a couple of product stuff up. Benedicte and her Pirate family are testing a new sport.With the first quarter of the year almost coming to an end, Benedikt and the Userlist team are working on finishing and shipping a couple of projects including their transactional messages API. He’s also figured out how to do partial date matches (hint: leap years make it complicated).Benedicte has been productive in the past few weeks: Galleon.tools is now live, she coded a new booking flow for Whee, and they just had the best month ever at Outseta. She also talks a bit about being filmed for a video that’s coming out this week, and the Pirate family’s new activity.Mentioned in the episode:Galleon - Unlock the treasure of user data on your Webflow siteOutseta’s best month ever

Feb 20, 2025 • 33min
The silver lining of a cancellation
Benedicte feels recharged. Benedikt shares the bright side of a customer cancellation.After the crazy beginning to her year, Benedicte is feeling recharged and productive. With the support load down, she finally released the article on WeWeb + Outseta and a companion expansion guide to the integration. Benedicte and Ola are also working on their latest project, Galleon.It’s been pretty busy on the product-side for the Userlist team: they shipped company trigger support for nodes and the first version of the transactional messages endpoint and UI. With the product continuously evolving, Benedikt and Jane are thinking about doing a UI redesign of the platform. And while a customer cancellation is a bummer, Benedikt shares the bright side of the situation.Mentioned in the episode:Why We Sleep – a book by Matthew WalkerGalleon - Unlock the treasure of user data on your Webflow site

Feb 6, 2025 • 39min
Started 2025 with a bang
Benedikt and Benedicte share their plans for 2025.

Jan 9, 2025 • 32min
2024: Wins, struggles, and everything in between
Benedikt and Benedicte take a look back at the highlights of their 2024.

Dec 19, 2024 • 41min
The calm before Christmas 🎄
After a couple of eventful weeks, things are finally slowing down for the holidays.Queen Raae’s let-it-snow scriptUserlist’s Conversion Goals featureThings have been pretty busy on the product side for Benedikt and the Userlist team: launching the Conversion Goals feature, releasing new workflow node types, and more. And after working around a hard problem for quite a while, the team has finally refactored how the platform works with conditions.With Webflow cutting their membership feature in 12 months, Benedicte is planning to make some good demos that would hopefully attract former Webflow customers. And despite being a bit nervous about the templates being filled up correctly, she successfully pushed the payment reminders for Whee customers. On the fun side of things, she and James applied a script to the Outseta website so it’s snowing for the holiday season.