Slow & Steady The AI Episode
Jan 22, 2026
Benedikt and Benedicte explore the transformative potential of AI in enhancing productivity. They discuss their plans for Userlist, including using AI to tackle tedious engineering tasks and improve code quality. Excitingly, Benedikt shares how a simple article led AI to generate a demo app in one go. The duo also highlights the importance of mindful AI usage, emphasizing the balance between automation and human interaction. Additionally, they delve into AI's role in reducing churn through documentation and internal cross-linking.
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Episode notes
Do The Churn Math Early
- Churn math forces realistic growth targets and motivates strategic change.
- Benedikt found that even low churn requires doubling signups to grow net customers.
Work Backwards From Customer Targets
- Do the backwards math: set a target and calculate monthly signups needed.
- Work backwards from desired customers to define concrete monthly goals.
Docs Issue Turned Into A One-Shot Demo
- Benedikt wrote a docs article after seeing churn feedback and one support ticket.
- He fed the article to Claude and it generated a correct demo Next app in one shot.
