Slow & Steady

Benedikt is out again this week, so Brian is joined by his good friend, startup partner, confidant, and sometimes co-conspirator, Richard Miller. They talk about Richard's current project, the origins of the idea, and the importance of laying in a hammock so people will think you're sleeping.No, really. It's important.@richardkmillerRichard's personal siteGoldie MayRich Hickey’s “Hammock-Driven Development”

Benedikt is out, so Brian talks with Justin Jackson of Transistor about Headlamp's market, the risks and benefits of going upstream, and how the heck to pronounce "portage."TransistorJustin on Twitter

Benedikt is trying to tie up a few things so his vacation can get started and Brian is settling into truly believing that "Slow & Steady" is the way to go.

Brian wants to get himself more margin by improving his consulting offering around remote work. Benedikt's deploy of a new feature didn't go quite as planned. Brian on TwitterBenedikt on TwitterHeadlampUserlist 

There are some encouraging trends in Userlist's numbers as some efforts have begun to pay off, and Brian wonders if SEO tools are even worth using.LogRageAhrefs Keyword Research Tutorial: From Start to FinishUserlist's User Onboarding Guide

Brian considers changing the primary focus of Headlamp, while Benedikt wonders what's an opportunity and what's a distraction. LatticeMicroConf RemoteBrian on TwitterBenedikt on TwitterUserlist's User Onboarding Guide

Benedikt is out this week so Brian gives a solo update on his SEO efforts and recent customer discovery calls.

Brian talks about his plans to promote his guide for remote employee engagement and Benedikt navigates the fine line between adding new features and getting lost in refactoring stuff.MangoolsThe Manager's Guide to Engaging Remote EmployeesMicroConf On Air: Using Organic Content As Your Flywheel, Christopher Gimmer

Benedikt and Jane celebrated the 1-year anniversary of Userlist last week and Benedikt has been busy! Userlist has also started advertising on Facebook and we discuss a few hesitations he has about that. Brian is trying to find an effective mix of direct sales, content marketing, and paid ads.Startups for the Rest of Us – Making Cold Email Work LeadFuzeSteli Efti on IndieHackersSteli at MicroConfAsia Matos

Brian and Benedikt ran into some recording troubles today, but luckily Colleen Schnettler and Michele Hansen agreed take over the feed with their recently launched Software Social podcast. Software Social PodcastSoftware Social on iTunesMichele on TwitterColleen on Twitter