

Slow & Steady
Benedikt Deicke, Benedicte Raae, and Brian Rhea
Join us as we share what it's like to build and launch a bootstrapped startup while working for yourself full-time. Benedikt is working on Userlist, and Benedicte is establishing herself as a Gatsby expert and developer advocate for hire.
Episodes
Mentioned books

Sep 16, 2020 • 27min
Double Negative
Brian wants to get himself more margin by improving his consulting offering around remote work. Benedikt's deploy of a new feature didn't go quite as planned. Brian on TwitterBenedikt on TwitterHeadlampUserlist

Sep 9, 2020 • 36min
Is SEO black magic, an educated guess, or a science?
There are some encouraging trends in Userlist's numbers as some efforts have begun to pay off, and Brian wonders if SEO tools are even worth using.LogRageAhrefs Keyword Research Tutorial: From Start to FinishUserlist's User Onboarding Guide

Sep 2, 2020 • 34min
What to focus on?
Brian considers changing the primary focus of Headlamp, while Benedikt wonders what's an opportunity and what's a distraction. LatticeMicroConf RemoteBrian on TwitterBenedikt on TwitterUserlist's User Onboarding Guide

Aug 26, 2020 • 21min
Flying Solo
Benedikt is out this week so Brian gives a solo update on his SEO efforts and recent customer discovery calls.

Aug 19, 2020 • 41min
Building, Promoting, or Refactoring?
Brian talks about his plans to promote his guide for remote employee engagement and Benedikt navigates the fine line between adding new features and getting lost in refactoring stuff.MangoolsThe Manager's Guide to Engaging Remote EmployeesMicroConf On Air: Using Organic Content As Your Flywheel, Christopher Gimmer

Aug 12, 2020 • 43min
Cold Emails, Google Analytics, and Facebook, Oh My!
Benedikt and Jane celebrated the 1-year anniversary of Userlist last week and Benedikt has been busy! Userlist has also started advertising on Facebook and we discuss a few hesitations he has about that. Brian is trying to find an effective mix of direct sales, content marketing, and paid ads.Startups for the Rest of Us – Making Cold Email Work LeadFuzeSteli Efti on IndieHackersSteli at MicroConfAsia Matos

Aug 5, 2020 • 44min
Software Social
Brian and Benedikt ran into some recording troubles today, but luckily Colleen Schnettler and Michele Hansen agreed take over the feed with their recently launched Software Social podcast. Software Social PodcastSoftware Social on iTunesMichele on TwitterColleen on Twitter

Jul 29, 2020 • 34min
Pricing and Positioning
Benedikt launched the new Userlist website and is trying to play catch-up on some other tasks. Brian is back from the wilderness and is wandering around in the confusing terrain of SaaS pricing.Photos from Brian's Backpacking TripLunrNagele & DHH on Indie HackersRob Walling on Indie Hackers"Obviously Awesome" by April DunfordApril Dunford on Bright & Early

Jul 22, 2020 • 28min
Into the Wild
Brian got up super early today to get an episode in before his next camping trip. He also talks about his recent demo calls and next steps for Headlamp. Benedikt is working on the new Userlist website and close to shipping it later this week. Stripe DocumentationStripe SupportHelpScoutStatamicJekyllHeadlamp

Jul 15, 2020 • 29min
Headlamp has a paying customer!
Benedikt is rested up after some time off but still feeling a bit overwhelmed by his todo list. Meanwhile, Brian has what is probably his most exciting update yet!HeadlampUserlist