
Slow & Steady
Join us as we share what it's like to build and launch a bootstrapped startup while working for yourself full-time. Benedikt is working on Userlist, and Benedicte is establishing herself as a Gatsby expert and developer advocate for hire.
Latest episodes

Aug 19, 2020 • 41min
Building, Promoting, or Refactoring?
Brian talks about his plans to promote his guide for remote employee engagement and Benedikt navigates the fine line between adding new features and getting lost in refactoring stuff.MangoolsThe Manager's Guide to Engaging Remote EmployeesMicroConf On Air: Using Organic Content As Your Flywheel, Christopher Gimmer

Aug 12, 2020 • 43min
Cold Emails, Google Analytics, and Facebook, Oh My!
Benedikt and Jane celebrated the 1-year anniversary of Userlist last week and Benedikt has been busy! Userlist has also started advertising on Facebook and we discuss a few hesitations he has about that. Brian is trying to find an effective mix of direct sales, content marketing, and paid ads.Startups for the Rest of Us – Making Cold Email Work LeadFuzeSteli Efti on IndieHackersSteli at MicroConfAsia Matos

Aug 5, 2020 • 44min
Software Social
Brian and Benedikt ran into some recording troubles today, but luckily Colleen Schnettler and Michele Hansen agreed take over the feed with their recently launched Software Social podcast. Software Social PodcastSoftware Social on iTunesMichele on TwitterColleen on Twitter

Jul 29, 2020 • 34min
Pricing and Positioning
Benedikt launched the new Userlist website and is trying to play catch-up on some other tasks. Brian is back from the wilderness and is wandering around in the confusing terrain of SaaS pricing.Photos from Brian's Backpacking TripLunrNagele & DHH on Indie HackersRob Walling on Indie Hackers"Obviously Awesome" by April DunfordApril Dunford on Bright & Early

Jul 22, 2020 • 28min
Into the Wild
Brian got up super early today to get an episode in before his next camping trip. He also talks about his recent demo calls and next steps for Headlamp. Benedikt is working on the new Userlist website and close to shipping it later this week. Stripe DocumentationStripe SupportHelpScoutStatamicJekyllHeadlamp

Jul 15, 2020 • 29min
Headlamp has a paying customer!
Benedikt is rested up after some time off but still feeling a bit overwhelmed by his todo list. Meanwhile, Brian has what is probably his most exciting update yet!HeadlampUserlist

Jul 8, 2020 • 47min
Zero To Sold with Arvid Kahl
Benedikt talks with Arvid Kahl about his recently published book Zero To Sold and how having too much momentum after selling one's business can lead to unexpected opportunities.Zero To SoldFeedback PandaThe Zero to Sold CompendiumThe Bootstrapped FounderArvid on TwitterArvid's Podcast

Jul 1, 2020 • 29min
Round the Campfire
Benedikt is feeling burned out and Brian makes good on his promise to have a demo recorded for this episode!HeadlampUserlist

Jun 24, 2020 • 33min
Solar Panels
Benedikt shares some thoughts on a recent feature release as well as some thoughts on the future of Userlist's marketing plan. Brian's been steadily making progress on integrations and foundational work for Headlamp.UserlistHeadlampDemandMavenStripe Atlas

Jun 17, 2020 • 48min
25+ Practical Tips for Running Your SaaS with Ed Freyfogle
Ed Freyfogle joins Benedikt to share more than 25 tips for running a SaaS business. Ed and Benedikt talk about tips for billing, marketing, product as well as general tips for smooth sailing in your business. Ed on TwitterEd’s WebsiteEd’s company OpenCageEd’s Geomob PodcastBootstrapped.fmBaremetricsCalendlyQuaderno