
Slow & Steady
Join us as we share what it's like to build and launch a bootstrapped startup while working for yourself full-time. Benedikt is working on Userlist, and Benedicte is establishing herself as a Gatsby expert and developer advocate for hire.
Latest episodes

Oct 28, 2020 • 56min
Pricing, Activation, Validation, and Outreach
Brian is working on (in)validating the idea for Brand Patrol and might be close to signing a consulting deal related to Headlamp. Benedikt is trying to stay focused and talks about upcoming pricing changes for Userlist. HeadlampBrand PatrolUserlist

Oct 21, 2020 • 52min
Busy weeks & Burnout
Benedikt had a stressful day when a code change accidentally sent 1000+ emails and Brian shares that he's feeling completely burned out.Ahrefs Webmaster ToolsRails AutoscaleSnapshooter.ioForbes: 10 Signs You're Burning Out -- And What To Do About It

Oct 14, 2020 • 42min
Introducing Brand Patrol
Benedikt is back from vacation and already swamped with work. Brian share's some details about the new thing he's working on. BrandPatrolUserlist's User Onboarding GuideFullStack RadioStatamicTailwind CSSJane's Tweet about the new podcast

Oct 7, 2020 • 51min
Spend some time in a hammock!
Benedikt is out again this week, so Brian is joined by his good friend, startup partner, confidant, and sometimes co-conspirator, Richard Miller. They talk about Richard's current project, the origins of the idea, and the importance of laying in a hammock so people will think you're sleeping.No, really. It's important.@richardkmillerRichard's personal siteGoldie MayRich Hickey’s “Hammock-Driven Development”

Sep 30, 2020 • 46min
"Does Headlamp have a market?" A convo with Justin Jackson
Benedikt is out, so Brian talks with Justin Jackson of Transistor about Headlamp's market, the risks and benefits of going upstream, and how the heck to pronounce "portage."TransistorJustin on Twitter

Sep 23, 2020 • 39min
Vacation Starts Now!
Benedikt is trying to tie up a few things so his vacation can get started and Brian is settling into truly believing that "Slow & Steady" is the way to go.

Sep 16, 2020 • 27min
Double Negative
Brian wants to get himself more margin by improving his consulting offering around remote work. Benedikt's deploy of a new feature didn't go quite as planned. Brian on TwitterBenedikt on TwitterHeadlampUserlist

Sep 9, 2020 • 36min
Is SEO black magic, an educated guess, or a science?
There are some encouraging trends in Userlist's numbers as some efforts have begun to pay off, and Brian wonders if SEO tools are even worth using.LogRageAhrefs Keyword Research Tutorial: From Start to FinishUserlist's User Onboarding Guide

Sep 2, 2020 • 34min
What to focus on?
Brian considers changing the primary focus of Headlamp, while Benedikt wonders what's an opportunity and what's a distraction. LatticeMicroConf RemoteBrian on TwitterBenedikt on TwitterUserlist's User Onboarding Guide

Aug 26, 2020 • 21min
Flying Solo
Benedikt is out this week so Brian gives a solo update on his SEO efforts and recent customer discovery calls.