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Slow & Steady

Latest episodes

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Aug 26, 2020 • 21min

Flying Solo

Benedikt is out this week so Brian gives a solo update on his SEO efforts and recent customer discovery calls.
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Aug 19, 2020 • 41min

Building, Promoting, or Refactoring?

Brian talks about his plans to promote his guide for remote employee engagement and Benedikt navigates the fine line between adding new features and getting lost in refactoring stuff.MangoolsThe Manager's Guide to Engaging Remote EmployeesMicroConf On Air: Using Organic Content As Your Flywheel, Christopher Gimmer
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Aug 12, 2020 • 43min

Cold Emails, Google Analytics, and Facebook, Oh My!

Benedikt and Jane celebrated the 1-year anniversary of Userlist last week and Benedikt has been busy! Userlist has also started advertising on Facebook and we discuss a few hesitations he has about that. Brian is trying to find an effective mix of direct sales, content marketing, and paid ads.Startups for the Rest of Us – Making Cold Email Work LeadFuzeSteli Efti on IndieHackersSteli at MicroConfAsia Matos
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Aug 5, 2020 • 44min

Software Social

Brian and Benedikt ran into some recording troubles today, but luckily Colleen Schnettler and Michele Hansen agreed take over the feed with their recently launched Software Social podcast. Software Social PodcastSoftware Social on iTunesMichele on TwitterColleen on Twitter
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Jul 29, 2020 • 34min

Pricing and Positioning

Benedikt launched the new Userlist website and is trying to play catch-up on some other tasks. Brian is back from the wilderness and is wandering around in the confusing terrain of SaaS pricing.Photos from Brian's Backpacking TripLunrNagele & DHH on Indie HackersRob Walling on Indie Hackers"Obviously Awesome" by April DunfordApril Dunford on Bright & Early
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Jul 22, 2020 • 28min

Into the Wild

Brian got up super early today to get an episode in before his next camping trip. He also talks about his recent demo calls and next steps for Headlamp. Benedikt is working on the new Userlist website and close to shipping it later this week. Stripe DocumentationStripe SupportHelpScoutStatamicJekyllHeadlamp
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Jul 15, 2020 • 29min

Headlamp has a paying customer!

Benedikt is rested up after some time off but still feeling a bit overwhelmed by his todo list. Meanwhile, Brian has what is probably his most exciting update yet!HeadlampUserlist
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Jul 8, 2020 • 47min

Zero To Sold with Arvid Kahl

Benedikt talks with Arvid Kahl about his recently published book Zero To Sold and how having too much momentum after selling one's business can lead to unexpected opportunities.Zero To SoldFeedback PandaThe Zero to Sold CompendiumThe Bootstrapped FounderArvid on TwitterArvid's Podcast
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Jul 1, 2020 • 29min

Round the Campfire

Benedikt is feeling burned out and Brian makes good on his promise to have a demo recorded for this episode!HeadlampUserlist
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Jun 24, 2020 • 33min

Solar Panels

Benedikt shares some thoughts on a recent feature release as well as some thoughts on the future of Userlist's marketing plan. Brian's been steadily making progress on integrations and foundational work for Headlamp.UserlistHeadlampDemandMavenStripe Atlas

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