
Slow & Steady
Join us as we share what it's like to build and launch a bootstrapped startup while working for yourself full-time. Benedikt is working on Userlist, and Benedicte is establishing herself as a Gatsby expert and developer advocate for hire.
Latest episodes

Jun 3, 2020 • 12min
How to Make this Moment the Turning Point for Real Change
There isn't an episode of Slow & Steady this week. It didn't feel appropriate. Instead, Brian reads an essay from Barack Obama and a short snippet from presidential hopeful Joe Biden.Barack Obama: How to Make this Moment the Turning Point for Real ChangeJoe Biden: Joe Biden Philadelphia Speech Transcript on Protests for George Floyd

May 27, 2020 • 39min
Launch Failure
Brian and Benedikt discuss Userlist's failed in-app messages launch, new competition, and Brian's recent progress on Headlamp. FeltHeadlampUserlist's In-App Messages on ProductHunt

May 20, 2020 • 32min
Launch Mode
Benedikt and Brian are both in the zone as Userlist launches In-App Messaging on ProductHunt and Brian is making progress on the MVP for Headlamp.Userlist on ProductHuntHeadlampVirtualBoxSauce LabsBrowserstackNetlifyNetlify CMSMiddlemanStatamic

May 13, 2020 • 29min
Analysis Paralysis
Brian got unstuck from paralysis analysis and is working on a new Headlamp MVP. Benedikt talks about being torn between shipping vs. rebuilding features that aren't perfect, yet. Social CutsHeadlamp

May 6, 2020 • 38min
Userlist is a TinySeed 2020 Company!
Benedikt shares the big news that Userlist is part of the TinySeed 2020 batch! Userlist also shipped in-app messaging and launched a new pricing tier. Brian shares that the Mozilla job offer will probably be rescinded as a result of COVID-19 and wonders about the best path forward.TinySeed 2020 AnnouncementNusiiUserlist New Starter Plan

Apr 29, 2020 • 46min
The Walking Teddy Bear
Brian talks about his new puppy and gives an update on the job search. Benedikt talks about performance optimization whack-a-mole and shares thoughts on pricing of Userlist. Appsignal

Apr 22, 2020 • 29min
Email Marketing with Val Geisler
Val Geisler joins Brian and Benedikt to talk about how to approach email marketing in the midst of a pandemic. Tune in if you're struggling to strike the right tone with your audience.Fix My ChurnVal on Twitter

Apr 15, 2020 • 37min
Getting Into Shape
Brian and Benedikt talk about their weeks, including Brian's job interview progress and Userlist's new product development workflow based on Shape Up. MozillaStorybookShape UpNotionVito

Apr 8, 2020 • 35min
Construction
Benedikt shares some nice March updates for Userlist while Brian ponders what the changing environment means for his near-term plans.HelpFounders.com

Apr 1, 2020 • 45min
The Distracted Founder with Tracy Osborn
Tracy Osborn joins Brian and Benedikt to talk about common distractions founders face in their day-to-day, as well as during the ongoing pandemic. They talk about how to identify distractions, how to stay focused, and how to find a good balance. Tracy on TwitterTracy’s WebsiteTiny SeedCraig Hewitt at MicroConf Europe 2019SelfControl for MacMicroConf ConnectTracy’s article on Hiring a Virtual Assistant