

People On Purpose®
Kira La Forgia
People On Purpose, the podcast that reminds you that your business doesn’t run on policies and processes alone... it runs on people.
If you’ve been with us since the On The Up & Up! days, you probably remember the tactical HR tips, the “how-to hire” episodes, and my rants about I-9s and contractors vs. employees. And don’t worry, you’ll still hear the occasional HR compliance tip.
But after years of working with hundreds of small businesses, I realized something big:
It’s not the systems or the SOPs that make your business work. It’s the humans behind them.
So this new chapter of the podcast is about the messy middle of building a team. Think: more purpose than payroll and more community than compliance.
We’re talking about what it really takes to create a workplace where people actually want to show up, not because they have to, but because they believe in what you’re building… or at the very least, because it feels great to work there.
Each week, we’ll explore the people-side of small business - from leadership and management, to community and culture - with best best practices, strategies, and the occasional leadership horror story - because we’ve all got ‘em.
If you’ve been with us since the On The Up & Up! days, you probably remember the tactical HR tips, the “how-to hire” episodes, and my rants about I-9s and contractors vs. employees. And don’t worry, you’ll still hear the occasional HR compliance tip.
But after years of working with hundreds of small businesses, I realized something big:
It’s not the systems or the SOPs that make your business work. It’s the humans behind them.
So this new chapter of the podcast is about the messy middle of building a team. Think: more purpose than payroll and more community than compliance.
We’re talking about what it really takes to create a workplace where people actually want to show up, not because they have to, but because they believe in what you’re building… or at the very least, because it feels great to work there.
Each week, we’ll explore the people-side of small business - from leadership and management, to community and culture - with best best practices, strategies, and the occasional leadership horror story - because we’ve all got ‘em.
Episodes
Mentioned books

Apr 5, 2023 • 1h 3min
Ep. 15 When To Work With A Recruiter vs. When To DIY Your Hiring With Meg Baker
Do you really need to find a recruiter or can you DIY your hiring process?It really depends on your business and what you’re looking for in a new team member. The better question is, “How can I create a hiring process that’s inclusive, fair, and able to find the best candidate for my team?”And if you want to do that, this is the episode for you. I’m chatting with Meg McCoy of Meg K & Co. about all the ins and outs of hiring and how to do it well:What it really means to be inclusive and support diversity How to set good expectations and create meaningful criteria How to choose the right candidate When you can DIY your hiring vs. when to work with a recruiter Hiring is a chance for you to make a positive impact on the world and build a team that will help your business grow. Catch my whole convo with Meg and get ready to rock your next hiring campaign.Resources mentioned:Hiring VIP Day: https://the-paradigm.com/hiringvipday Find Meg here:Meg K & Co.: https://megkco.com/Instagram: https://www.instagram.com/megkco/

Mar 29, 2023 • 57min
Ep. 14 What's With All the HR Docs? With Kiley VanGilder
Let’s talk HR documents: Do you really need all that boring paperwork?You probably already know the answer — YES! HR documentation might not be the sexiest part of running a business, but it’s absolutely critical.And that’s what I’m chatting about with my right-hand woman here at Paradigm: Kiley VanGilder. We chatted about how she helped me build this business from the ground up and covered all the essentials of HR documentation:Why HR docs are important 📜📎📜The benefits of an employee handbook 📖Closing the gap between HR and management ➡️⬅️Figuring out which documents you REALLY need 🤔Tune in to catch our whole convo — and get an eye-opening glimpse inside operations here at Paradigm! 👀 Resources mentioned:The Paradigm Solution: https://the-paradigm.com/the-paradigm-solutionSet to Scale: 6 Must-Have Employee Policies Done for You: https://settoscale.com/products/6-must-have-employee-policies-done-for-you-policy-bundleSet to Scale: Performance Evaluation Form: https://settoscale.com/products/performance-evaluation

Mar 22, 2023 • 59min
Ep. 13 HR For Creative Business Owners With Abbey McGrew
Is it time to let an employee go?Firing an employee isn’t fun, but it’s something that all business owners have to deal with at some point. How do you fire someone the “right” way? I’ve got lots of HR advice for you:✔️Communicating your expectations✔️Documenting your feedback and performance evaluations✔️Deciding when to fire ✔️Following legal protocolsI’ve also got tips on following up with your team members and finding ways to improve your hiring and training process. Tune in for all the details!Links mentioned:Terminating an Under-Performing Employee: https://the-paradigm.com/terminating-the-under-performer/Involuntary Termination: The HR Do’s & Don’t’s: https://the-paradigm.com/termination/Set to Scale Employee Termination Checklist: https://settoscale.com/products/employee-termination-checklist

Mar 15, 2023 • 35min
Ep. 12 Termination: When to Pull The Trigger and How To Do It Right
Is it time to let an employee goFiring an employee isn’t fun, but it’s something that all business owners have to deal with at some point. How do you fire someone the “right” way? I’ve got lots of HR advice for you:✔️Communicating your expectations✔️Documenting your feedback and performance evaluations✔️Deciding when to fire ✔️Following legal protocolsI’ve also got tips on following up with your team members and finding ways to improve your hiring and training process. Tune in for all the details!Links mentioned:Terminating an Under-Performing Employee: https://the-paradigm.com/terminating-the-under-performer/Involuntary Termination: The HR Do’s & Don’t’s: https://the-paradigm.com/termination/Set to Scale Employee Termination Checklist: https://settoscale.com/products/employee-termination-checklist

5 snips
Mar 8, 2023 • 53min
Ep. 11 How To Intentionally Pivot Your Team With Steph Weber
Steph Weber, CEO of The Weber Co., discusses creating a positive company culture, hiring and firing well, pivoting your business, and effective communication. She emphasizes the importance of branding and storytelling and shares insights on being a caring leader, working with a lean team and contractors, and the range of services offered by The Weber Co. for establishing clients as industry authorities.

Mar 1, 2023 • 31min
Ep. 10 Stop Believing These HR Myths
“Hiring is like dating.” “If you’re not hiring before you’re ready, you’re waiting too long.” How many of these hiring myths have you seen in tweets and posts from business “experts”? Probably too many.In today’s episode, I’m debunking these common HR and hiring myths that I hear over and over again. I’ve got stories and advice from my own experience and my convos with real hiring experts.Here are the 4 most common myths I’m covering:“Hire before you’re ready” 🚩“Hiring is like dating” 🤢“You can treat contractors like employees” 😕“Hire slow, fire fast” 🛑Get my take on these myths along with advice and tips for making hiring better for everyone involved!Links mentioned:Blog Post: Debunking 4 Harmful Hiring Myths https://the-paradigm.com/hiringmyths/Video of my previous conversation with Meg Baker, a hiring strategist: https://www.instagram.com/tv/CUc_3OtJFQI/Find Meg Baker here:Website: https://megkco.com/Instagram: @megkco

Feb 22, 2023 • 1h
Ep. 9 How to Grow & Lead a Small Business With Lauren Loreto
What does it really mean to run a business? It’s not just about knowing your audience and creating offers that resonate with them. You need to know when to scale and how to hire, train, and lead a team. This episode features my conversation with Lauren Loreto of Brand Good Time. We cover all the ins and outs of entrepreneurship, from hiring your first employee to having an exit strategy. Tune in for an honest look at agency ownership, HR tasks, and building a business that you love.Links mentioned:Find Lauren here:Website: Brand Good Time https://brandgoodtime.com/Podcast: She’s Busy AF https://podcasts.apple.com/us/podcast/shes-busy-af/id1555489844Instagram: @brandgoodtimeTwitter: @brandgoodtimeLinkedIn: Lauren Loreto: https://www.linkedin.com/in/laurenloreto/Metrics Mothership Spreadsheet: https://brandgoodtime.com/metrics-mothership

Feb 15, 2023 • 44min
Ep. 8 What's REALLY Stopping You From Hiring?
You know you need to hire someone to help your business grow — but you’re procrastinating. And the work is piling up.This is a common issue that many small business owners face, especially women. Why? Well, we have a few ideas.This episode covers all the factors that stop business owners from hiring, as well as practical tips for overcoming these challenges. It’s time to grow a team that helps you grow! We cover:Issues with delegating responsibilitiesFinancial risks of hiringFeeling guilty about asking for helpAnd moreTune in and don’t forget to subscribe to On the Up & Up. We’ll be sharing HR, hiring, and small business leadership tips every week!Links mentioned:Schedule a Call: https://the-paradigm.com/contactThe Paradigm Solution: https://the-paradigm.com/the-paradigm-solutionCase Studies (on how investing in hiring leads to more revenue)https://the-paradigm.com/easyscalinghttps://the-paradigm.com/bossprojectContractor vs. employee: https://the-paradigm.com/contractoremployeelifecycle/Set to Scale resources for solopreneurs: https://the-paradigm.com/settoscale

Feb 8, 2023 • 24min
Ep. 7 How to Have Difficult Conversations With Employees
Even with the best training, resources, and management in the world, your employees will need feedback. Sometimes, that feedback is hard to give. Whether it’s telling them they need to provide higher quality work, you want to address their behavior, or you have to let them go… you will eventually have a difficult conversation with an employee.I’ve been there and it sucks. But as an HR professional (and as someone who’s been through years of therapy), I’m sharing a few things you can do to make those hard conversations suck less for everyone involved.We talk about: Why you can’t ignore difficult conversationsWhen to bring up an issue with an employee (Spoiler alert: ASAP!)How to be a trustworthy managerWhy HR documentation is essential (It’s more than just a CYA measure)I’m here to help you address issues as they arise, so you can avoid letting things fester in your team culture or in your productivity. Listen in if you need to have a difficult conversation with an employee or team member — without the stress and tears. Don't forget to share this episode with any small business owners you know, and leave us a review! Screenshot and share your review and tag us @theparadigmm on Instagram!Links mentioned:Set to Scale ShopPerformance Improvement Plans) https://settoscale.com/products/performance-improvement-plan-template Conversation Prep Form: https://settoscale.com/products/conversation-prep-form Conversation Log: https://settoscale.com/products/conversation-log

Feb 1, 2023 • 26min
Ep. 6 You're Ready To Hire Your First Employee - Now What?
You’ve thought about it long and hard. You’ve wondered if you can keep doing it all yourself (you can’t). You’ve tried to find another contractor to pick up some of the pieces, but you just need more dedicated help.And now you’re ready. It’s time to hire your first employee. Except… you have no clue what to do. You’re like a deer in headlights. That’s why this episode of On the Up and Up is all about what to do when you’re ready to hire.We talk about:The difference between a job post and a job description and why confusing the two is the biggest mistake small business owners make before hiring.The difference between payroll (tax) compliance and HR (legal) compliance for team members.How hiring a first employee is a completely different experience than any other type of hiring.How to protect your special sauce from intellectual property theft.WTF is up with employment contracts — and what to do instead.The purpose and function of the employee handbook, aka the HR Bible.I’m here to help you feel more confident in your hiring decision, so you can get the help you need. Listen in if you want to figure out what to do when you’re ready to bring on that first team member. Don’t forget to share this episode with any small business owners you know, and leave us a review! Screenshot and share your review and tag us @theparadigmm on Instagram!Links mentioned:Set to Scale Shop (Job Description Outlines) https://settoscale.com/collections/job-description-templatesNDA Template from LegalMiga affiliate link: https://www.thelegalmigalibrary.com/non-disclosure-confidentiality-agreement/ay6szInterview Bundle https://settoscale.com/products/interviewing-bundleRippling HR & IT: email us hello@the-paradigm.com and skip the annoying sales people


