

Real Business Connections
Ben Albert
REAL Conversations w/ REAL business leaders making a REAL difference in our world!!!!Yes, we’re a marketing podcast. We dive into social selling, content marketing, networking, and LinkedIn, but we’re so much more. We’re about the habits, mindsets, and strategies that create true growth, connection, and fulfillment.Host Ben Albert chats with everyone from world-famous marketers, entrepreneurs, and sales geniuses to behavior scientists, wellness experts, and even near-death experience survivors. Each guest brings raw stories and insights, bridging real business success with personal growth.His role? To pull out the best nibbles of wisdom, packing decades of experience into minutes for you, the listener.Yes, we get actionable. However, we also look at the story behind the story. This podcast is a deep dive into struggle, failure, frustration, and how to develop true resilience that actually leads to success.We tackle important topics such as:• Why networking matters in business• Proven ways to increase revenue• Building real connections in business• Content marketing for maximum visibility• Using LinkedIn for social selling success• Self-development goals for entrepreneurs• How human behavior shapes success• Mastering the art of persuasion• Tips to crush your business goals• Confidence in public speaking• How to ask the right questions• Creating an unforgettable brand• Storytelling that builds belonging• Habits for resilience in business• What is real success?Real Business Connections: on a mission to actually move the needle on 1 million lives, one conversation at a time!Show Key:LST= LEARN SPEAK TEACHROC: ROCHESTER(NY) BUSINESS CONNECTIONSFMF: FIFTEEN MINUTE FRIDAYHIT: REAL HITSBite: BEN'S BITESGG: Real Talk w/ GrowGettersAB²C Lunch Break Live - LinkedIn Panel Live Stream
Episodes
Mentioned books

Sep 9, 2024 • 55min
Stories Sell - Member Only Q+A w/ Matthew Dicks (GG #07)
Real Talk with GrowGetters Episode #07 with Matthew Dicks.Watch the full episode on Youtube: https://youtu.be/64XjGDgEOKM Today, we are thrilled to have Matthew Dicks join us for a private Q&A episode with the GrowGetters ONLY community. Matthew is a renowned storyteller and the record holder for the most victories in the Moth StorySLAM competition.Matthew discusses his renowned book Storyworthy and introduces his latest book, Stories Sell, which focuses on helping business professionals harness the power of storytelling to enhance their brand and grow their businesses. He highlights how techniques filmmakers and novelists use can be effectively applied in business storytelling.During this episode, you will learn about:[00:08] LST #4 w/ Matthew Dicks: https://realbusinessconnections.com/podcast/why-youre-a-bad-storyteller-and-what-to-do-about-it-w-matthew-dicks/LST #63 w/ Matthew Dicks: https://realbusinessconnections.com/podcast/matthewdicks2/[00:18] Join the GrowGetters community: https://growgettersonly.com/[01:11] How many Moth StorySLAM and GrandSLAM championships has Matthew Dicks won?[04:20] Matthew's book, Storyworthy: https://bit.ly/47aFBiS[05:20] His new book, Stories Sell: https://bit.ly/3AWpXeU [06:10] Where do stories come from in a business context? [07:51] How to be a good storyteller [14:01] How do you integrate storytelling in business?[20:10] As a storyteller, how do you maintain focus on essential stories while dismissing distractions?[20:30] TED Talk- Homework for Life: https://bit.ly/3kQBmW9[25:53] How do companies share Matthew's stories?[28:00] How to ensure your stories are relatable across cultures[34:56] The process of discovering a story and connecting it to a theme[41:18] Ways to elicit stories from people[46:58] Tips for enhancing your confidence and stage presence when telling stories to large groups[51:04] Connect and support Matthew DicksWebsite 1: https://matthewdicks.com/Website 2: https://www.storyworthymd.com/Key Takeaways: • "The best friends you can have are the ones you can throw things at." ~Matthew Dicks [03:56]• The same strategies that a filmmaker or novelist uses are also used in business stories. [06:14]• "The best way to become a good storyteller is to tell lots of stories." ~Matthew Dicks [07:51]• When integrating storytelling into business, begin by identifying the theme, meaning, or message you wish to convey. Then, find a story that aligns with that theme, meaning, and message. [14:27]• To make your stories relatable across cultures, avoid cultural references whenever possible. [28:02]• ”We don’t believe in great ideas; we believe in people who have great ideas." ~Matthew Dicks [30:32]• “We are only as good as the things that are coming out of our mouths at the moment we are speaking.” ~Matthew Dicks [32:41]• "We are only as good as what we have to say.” ~Matthew Dicks [33:56]• About 80% of nervousness is pre-performance nervousness. [48:11]People Mentioned and Other Resources:1. Storyworthy: https://bit.ly/47aFBiS2. Stories Sell: https://bit.ly/3AWpXeUKeep In Touch with Matthew Dicks:Website 1: https://matthewdicks.com/Website 2: https://www.storyworthymd.com/Twitter: https://twitter.com/matthewdicksInstagram: https://www.instagram.com/storyworthymd/LinkedIn: https://www.linkedin.com/in/matthew-dicks-84a95711/Facebook: https://web.facebook.com/groups/storyworthybusiness/YouTube: https://www.youtube.com/@storyworthybymatthewdicks8126Linktr.ee: https://linktr.ee/storyworthymd—Follow Balbert…Facebook: www.facebook.com/realbusinessconnectionsInstagram: www.instagram.com/realbenalbert/LinkedIn: https://www.linkedin.com/in/realbenalbert/Website: https://www.realbusinessconnections.com/–Growgetters ONLY is made possible by www://balbertmarketing.com/

Sep 6, 2024 • 18min
Why Every Business Owner Should Have An Assistant w/ Rob Levin (FMF #60)
Fifteen Minute Fridays episode #60 Rob Levin.As your business grows, the pace of change increases, making it increasingly difficult to keep up with the demands. Hiring an assistant not only sets you on the path to a better life but also allows you to focus on your unique abilities, which drive significant value for your company.Today, Ben Albert interviews Rob Levin, a serial entrepreneur with over 30 years of experience helping SMBs improve their operations. Rob is currently the Chairman and Co-Founder of WorkBetterNow (WBN), a company that provides US-based small and midsize businesses with exceptional talent from Latin America.Rob shares invaluable insights on why every business owner should consider hiring an assistant, emphasizing the strategic advantages and practical benefits this role can bring. He provides practical advice on where to start if you’re looking to hire an assistant and what to do once you’ve hired them.Additionally, he discusses the critical decision of choosing between a full-time or part-time assistant, highlighting that a part-time assistant may limit your ability to fully maximize your capabilities.Quote Of The Day:“Every business owner should have an assistant.” ~Rob LevinTimestamp:[01:04] Quote of the day: “Every business owner should have an assistant.” ~Rob Levin[01:21] Why every business owner should have an assistant [03:09] Where should you begin if you’re looking to hire an assistant[07:08] The advantage of hiring an assistant[08:14] What you should do after hiring someone[11:18] Should you hire a full-time or a part-time assistant?[12:56] Website: https://www.workbetternow.com/e-guide-library/[13:00] Questions to help you determine if you’re hiring people who meet your standards[14:20] Integration assignment[15:17] Connect and support RobWebsite: https://www.workbetternow.com/Key Takeaways: • “Every business owner should have an assistant.” ~Rob Levin [01:04]• As your business grows, the pace of change continues to increase. [01:21]• If you’re handling the administrative work in your business, you’re not focusing on the tasks that drive value.[02:03]• Hiring an assistant sets you on the path to a better life and a more successful business. [07:08]• Hiring a part-time assistant may limit your ability to fully maximize your capabilities. [12:04]• “Your unique ability drives a lot of value for your company.” ~Rob Levin [14:53]Integration Assignment: Step #1: Write down a list of high-impact activities you could accomplish with an extra 10 hours per week.Step #2: Record every task you perform over the course of two days. Once you have your list, evaluate whether each task could be delegated to someone else or if it falls within your unique abilities.Keep In Touch with Rob Levin:Website: https://www.workbetternow.com/Facebook: https://web.facebook.com/workbetternowInstagram: https://www.instagram.com/workbetternow/LinkedIn: https://www.linkedin.com/company/work-better-now/—Follow Balbert:Facebook: www.facebook.com/realbusinessconnectionsInstagram: www.instagram.com/realbenalbert/LinkedIn: https://www.linkedin.com/in/realbenalbert/Website: https://www.realbusinessconnections.com/–FMF is made possible by www://balbertmarketing.com/–Real Business Connections is made possible by www://balbertmarketing.com/

Aug 26, 2024 • 58min
How To Get Sponsored w/ Justin Moore of Creator Wizard (LST #105)
Learn Speak Teach Episode #105 with Justin Moore.Watch the full episode on Youtube: https://youtu.be/v7OZR8JT_HoSecuring your ideal sponsorships can significantly boost your success as a creator by unlocking your full earning potential. Mastering the techniques to secure these partnerships helps ensure you’re not missing out on significant opportunities and fully leveraging your potential.In this enlightening episode, Ben Albert interviews Justin Moore, the founder of Creator Wizard, which helps creators find and negotiate their dream sponsorships. Justin dives into what sponsors truly seek when partnering with creators and highlights how understanding and aligning with a sponsor’s marketing goals can set you apart and make your pitch irresistible.Learn how to navigate rejection when conducting psychographic research about your audience and discover how to leverage this research to showcase the genuine interest your audience has in potential sponsors’ products.Justin also introduces the ROPE method and the ARC Framework, essential guides for effective pitching and understanding what brands seek through collaborations.Tune in to discover whom to pitch, what to include in your proposal, and how to ensure your content aligns with sponsor expectations using the Sponsorship Wheel. Finally, Justin shares actionable strategies for securing repeat business and building lasting partnerships with brands.Don’t miss these expert tips that could transform your approach to sponsorships!During this episode, you will learn about:https://www.youtube.com/@CreatorWizard [01:12] The hooks on Justin’s YouTube channel[04:24] What sponsors seek when partnering with creators[09:23] The audience-first offer principle[10:08] Case study on where to start when reaching out to a brand – Step 1: Conduct psychographic research[14:32] How to navigate rejection when conducting research about your audience[18:36] How to utilize psychographic research data[21:29] YouTube Link Missing [24:53] The ROPE method: A guide to effective pitching[28:38] The 3 goals brands aim to achieve through collaborations with partners (ARC Framework)[32:36] Who do you send your pitch to?[36:21] What kind of proposal should you send?[39:20] Wizard’s Guild: https://www.wizardsguild.com/[42:58] Ensuring quality content for your sponsors: The sponsorship wheel -https://www.creatorwizard.com/post/what-is-a-sponsorship-wheel[45:48] How to secure repeat business from a brand[54:09] Connect and support Justin MooreNewsletter: www.creatorwizard.com/join[54:36] Justin’s upcoming book - Sponsor Magnet: https://www.creatorwizard.com/sponsormagnetKey Takeaways: • Sponsors aren’t just interested in your followers and views; they’re focused on their own initiatives and marketing goals. Your role is to show them how sponsoring you can help achieve those objectives. [04:38]• Psychographic research offers evidence that you can present to prospective sponsors, demonstrating that your audience is genuinely interested in their products. [18:36]• Your pitch should be relevant to a current or past campaign by the brand. It should also be organic, connecting to work you have previously published, which shows that your audience has a genuine affinity for the brand. [24:57]• To secure repeat business from a brand, maintain open communication, proactively reach out, assume the previous collaboration went well, and seek feedback on the success of the partnership. [45:48]People Mentioned and Other Resources:1. ElevenLabsKeep In Touch with Justin Moore:Website: https://www.creatorwizard.com/Youtube: https://www.youtube.com/@CreatorWizard TikTok: https://www.tiktok.com/@creatorwizardInstagram: https://www.instagram.com/creatorwizard/X: https://x.com/creatorwizard—Follow Balbert…Facebook: www.facebook.com/realbusinessconnectionsInstagram: www.instagram.com/realbenalbert/LinkedIn: https://www.linkedin.com/in/realbenalbert/

Aug 23, 2024 • 49min
Hala Taha || The Lioness of Linkedin (Rebroadcast)
Learn Speak Teach Episode #59 with Hala Taha.-Hala’s LinkedIn Masterclass: Grab the 40% off discount; https://yapacademy.io/products/linkedin-secrets-masterclass Discount code: Podcast-Full show notes at: : https://realbusinessconnections.com/episode/halataha2/During this episode, you will learn about:[01:47] Introduction to the show[02:00] Meet and greet; Hala Taha.The podcast princess and LinkedIn queen [02:08] Previous episode with Hala; https://realbusinessconnections.com/episode/hala/[03:12] Connect with Hala on LinkedIn; https://www.linkedin.com/in/htaha/[03:45] How she got started on LinkedIn[05:41] Why she chose to promote her podcast on LinkedIn [08:00] How Hala grew her LinkedIn network[12:37] Tips to expand your LinkedIn network[17:52] How to scale up your LinkedIn likes and comments[23:01] Things you’re doing wrong on LinkedIn[23:41] Guidelines on using LinkedIn hashtags[26:15] Enroll in Hala’s LinkedIn Masterclass and get a 40% discount. https://yapacademy.io/products/linkedin-secrets-masterclass Discount code: Podcast[28:22] Mistakes to avoid on LinkedIn[30:42] LinkedIn hacks you need to know[33:56] Using LinkedIn for sales [35:41] How to start your LinkedIn journey [38:31] The advantages of building your brand on LinkedIn[41:58] Connect with Hala Taha; https://www.linkedin.com/in/htaha/[42:04] The Young and Profiting Podcast; http://bit.ly/3SeNQTO [43:50] Engagement podsKey Takeaways: “You can be running full speed, but if you are running in the wrong direction, you are not gonna get anywhere.” ~ Ben Albert [12:09]Videos on LinkedIn do not perform well. The only specific types of videos that perform well are the motivational Shareable Videos which have a positive skew that stands out in the feed [18:08]LinkedIn considers your post low quality if you use big chunky paragraphs because chunky paragraphs don't keep users engaged or entertained [19:57]When you are talking on social media, stay away from lecturing. You sound like you are lecturing when you give all the information, and you don't let people think for themselves [21:15]When tagging on LinkedIn, don't tag anyone in your post if they won't respond within the first 90 minutes. [25:24]You cannot add a link to a third-party website in the comments on LinkedIn. One of the main goals of any social media platform is to keep users engaged and entertained on the platform. If you link to a third-party website, you are taking them off the platform, which is against LinkedIn’s goals. [32:25]“The longer you wait to make any sort of ask, the bigger the ask you can make.” ~ Hala Taha [34:45]“If you have a personal brand on LinkedIn, you create so much job assurance for yourself.” ~Hala Taha [38:32]People Mentioned and Other Resources:Hala’s LinkedIn Masterclass: Grab the 40% off discount; https://yapacademy.io/products/linkedin-secrets-masterclass Discount code: PodcastKeep In Touch with Hala Taha: Website: https://www.youngandprofiting.com/LinkedIn: https://www.linkedin.com/in/htaha/Instagram: https://www.instagram.com/yapwithhala/Twitter: https://twitter.com/YAP_PodcastYouTube: https://www.youtube.com/channel/UCtz8s6nPLvrVQ4YhOJz6DSgLast chance to Enroll in Hala’s LinkedIn Masterclass; Grab the 40% off discount; https://yapacademy.io/products/linkedin-secrets-masterclass Discount code: Podcast

Aug 20, 2024 • 59min
Jordan Harbinger || The Jordan Harbinger Show (Rebroadcast)
Learn Speak Teach Episode #68 with Jordan Harbinger.Full Show Notes At: https://realbusinessconnections.com/episode/jordan-harbinger/Watch The Episode on Youtube: https://youtu.be/TWObb0Gc76gIn this incredible episode, we are honored to welcome Jordan Harbinger, an American lawyer turned broadcaster. He shares what inspired him to start podcasting, the secret sauce that made his podcast popular, and the dos and don’ts of developing an effective podcast brand reputation.Additionally, Jordan discusses the importance of building relationships in your podcasting journey and shares ways of building and maintaining strong relationships.Jordan was the co-founder of The Art of Charm, a relationship coaching company, until 2018. Currently, he hosts The Jordan Harbinger Show, a show that receives over five million downloads per month, making it one of the most popular podcasts in the world.On The Jordan Harbinger Show, Jordan shares the secrets, strategies, perspectives, and practical insights of the world’s most successful people.Enjoy this episode as Jordan shares his inspiring journey and practical tips on how to build a successful brand. During this episode, you will learn about:[01:37] Introduction to the show[04:40] The backstory that led Jordan to become an influential podcaster[07:52] What inspired Jordan to start podcasting?[15:00] The secret sauce that made Jordan’s podcast popular[18:58] Dos and don’ts to develop an effective podcast brand reputation[28:35] Why he transitioned from The Art of Charm, a relationship coaching company, to The Jordan Harbinger Show which focuses on crime, secrets, and skills of the world’s most brilliant & interesting people[34:45] How Jordan was able to build and grow The Jordan Harbinger Show podcast in a significantly quick way after he fell out with his former partners[41:55] The importance of building relationships in your podcasting journey[48:13] Ways of building and maintaining strong relationships[51:23] Rapid Fire Round [55:23] How to support and connect with Jordan Harbinger: https://www.jordanharbinger.com/Key Takeaways:“Your reputation takes a lifetime to build and a moment to squander.” ~ Jordan Harbinger [22:52]“Relationships are like an insurance policy that you can't buy with money.” ~ Jordan Harbinger [41:56]“Dig the well before you're thirsty.” ~ Jordan Harbinger [43:20]If you help others without requiring them to give you something in return, you bank a lot of social currency over time. [49:58]People Mentioned and Other Resources:Jeff Bezos: https://en.wikipedia.org/wiki/Jeff_BezosKeep In Touch with Jordan Harbinger: Website: https://www.jordanharbinger.com/Twitter: https://twitter.com/jordanharbingerLinkedIn: https://www.linkedin.com/in/jordanharbinger/Instagram: https://www.instagram.com/jordanharbinger/Facebook: https://web.facebook.com/thejordanharbingershowYouTube: https://www.youtube.com/channel/UCGLcx_fFZ3GlLXO5anHSm9w—Follow Balbert…Facebook www.facebook.com/realbusinessconnectionsInstagram: www.instagram.com/realbenalbert/LinkedIn: https://www.linkedin.com/in/realbenalbert/ Website: https://www.realbusinessconnections.com/–Real Business Connections is made possible by www://balbertmarketing.com/

Aug 12, 2024 • 58min
Child Trafficking and The Sound of Freedom Movie - Behind The Scenes w/ Paul Hutchinson (LST #104)
Learn Speak Teach Episode #104 with Paul Hutchinson.Today, we’re excited to welcome Paul Hutchinson, the executive producer of the Sound of Freedom movie. Paul is also Co-Founder of Bridge Investment Group, which manages over $40 billion in assets.In addition to his financial expertise, Paul is also the Founder of the Child Liberation Foundation and Liberating Humanity. He has dedicated his time and resources to making a significant impact in the fight against child trafficking.During this episode, you will learn about:[01:06] Sound of Freedom: https://www.imdb.com/title/tt7599146/[02:16] Who was Paul’s mentor?[05:20] Insights that Paul Hutchinson acquired from his mentor[07:33] Paul’s experience with charity and the universal law of exchange[13:19] How involvement with the Make-A-Wish Foundation transformed Paul[15:01] How did he build a company valued at $40 billion?[18:32] The laws of success by Paul Hutchinson[19:18] A common misconception about faith[20:10] The keys to success[29:27] What inspired Paul to become involved in the fight against child trafficking?[34:00] The backstory of Paul’s child rescue mission in Colombia [38:35] The Sound of Freedom film [43:44] What actions can parents take to support the fight against child trafficking?[44:22] Statistics on sexual abuse[45:45] The upcoming book, Sound of Freedom: www.soundoffreedombook.com[47:08] How many rescue missions has Paul participated in?[48:22] The Child Liberation Foundation: https://liberatechildren.org/[51:08] What is the focus of ‘Liberating Humanity’?[53:46] Recommended action steps[53:20] Liberating Humanity: https://liberating-humanity.com/ [54:14] Child Liberation Foundation: https://liberatechildren.org/ Key Takeaways: • The adage that experience is the best teacher is wrong. Somebody else’s experience is a much better teacher. [02:20]• ”The most valuable piece of real estate you will ever own is the six inches between your ears.” [04:22]• The average person donates about 2% of their annual income to charity.” [05:30]• “Give until it hurts.” ~Paul Hutchinson [07:02]• The ability to transform your business will be directly tied to the universal law of exchange. [07:16]• “If you have to wake up to an alarm clock, you don’t have a big enough dream.” ~Paul Hutchinson [11:33]• “You can use your talent to create massive good in the world.” ~Paul Hutchinson [14:32]• To achieve success, you must clearly identify your destination. Once you have that clarity, the vehicles that will sustain and get you there will start to show up. [18:39]• “Faith is a principle of power.” ~Paul Hutchinson [19:29]• Expressing gratitude for things that have not yet happened in your life is the purest form of faith. [21:21]• “You can be, do, and have anything you want. You just have to decide what it is, believe in it, visualize it, hold onto it, and be willing to do the work.” ~Paul Hutchinson [26:02]• Hard work alone doesn’t guarantee success; you must have a clear vision of where you are going. [26:55]• The majority of children who are trafficked come from broken homes, broken families, and dysfunctional foster care programs. [44:05]• 92% of sexually abused children are abused by a family member or a neighbor. [44:23]• Half of the women you know have been victims of sexual abuse at some point in their lives. [44:35]People Mentioned and Other Resources:1. LeBron James2. Eduardo Verástegui3. Abraham Lincoln4. Harriet Beecher Stowe5. How to Win Friends & Influence People: https://bit.ly/4fzZSlN6. The Psychology of Achievement: https://bit.ly/3WR5Kj87. Little Boy: https://www.imdb.com/title/tt1810683/8. Uncle Tom’s Cabin: https://bit.ly/4fCuDGHKeep In Touch with Paul Hutchinson:Website (Personal): https://www.paulhutchinsonofficial.com/Website (Child Liberation Foundation): https://liberatechildren.org/ Website (Liberating Humanity): https://liberating-humanity.com/—

Aug 5, 2024 • 1h 2min
Member Only Q+A w/ Anthony Trucks (GG #06)
Real Talk with GrowGetters Episode #06 with Anthony Trucks.Watch the episode on Youtube: https://youtu.be/L1XL_RXrweA In this episode, you get a behind-the-scenes look into the GrowGetters ONLY Collective, featuring our guest, Anthony Trucks, a former NFL athlete, American Ninja Warrior on NBC international speaker, host of the Aww Shift podcast, author of the “Identity Shift” book, and the founder of Identity Shift coaching. This was a member only Q+A.In this Q+A, Anthony Trucks explores the powerful concept of “dark work,” which encompasses the behind-the-scenes efforts that fuel your success and optimize your identity for peak performance.During this episode, you will learn about:[00:34] LST #76 w/ Anthony Trucks: https://realbusinessconnections.com/podcast/anthonytrucks/[00:48] Join the growgetters community for just $1: https://growgettersonly.com/[01:28] A quick bio of our guest, Anthony Trucks[03:44] What is the meaning of “Dark Work”?[04:22] Having the dominator’s identity[05:24] The definition of your identity[12:38] What prompted Anthony to focus on mind-shifting?[14:15] What is Anthony’s most powerful tool for overcoming limiting beliefs?[20:34] What are some examples of small actions you can take to build momentum?[21:28] Designing your dark work through action mapping[31:12] Anthony’s journey of learning to speak extemporaneously: The Nightly 90!! Episodes on YouTube: https://www.youtube.com/@AnthonyTrucks1[41:37] How can you make the most of curious energy?[43:24] What are some valuable resources for young people who are unsure of their direction and want to cultivate the right mindset to get on track?• The 7 Habits of Highly Effective People: https://bit.ly/46vhHyd• Man’s Search for Meaning: https://bit.ly/4cgc2NH[53:27] How to support and connect with Anthony TrucksInstagram: https://www.instagram.com/anthonytrucks/[55:25] What is Anthony’s experience with self-control? Key Takeaways: • Dark work is the work you do in the dark that allows you to shine in the light. It’s how you optimize your identity for peak performance. [03:45] • “What you create, the process creates you.” ~Anthony Trucks [04:13]• You cannot attain or sustain any goal or vision in life that is above your current identity. [05:17]• “Your identity is who you are when you are not thinking about who you are.” ~Anthony Trucks [05:28]• All of us will find something difficult at first, but the goal makes it hard not to pursue. [09:24]• “You don’t create the goal by looking at other people; you set your own scale.” ~Anthony Trucks [10:20]• The higher people climb on the totem pole and identify as great people, the less likely they are to take on new things that might diminish their sense of awesomeness. [18:24]• “The more we give to something, the more return we desire.” ~Anthony Trucks [20:38]• “Don’t let anyone tell you what you can’t do; prove to them that you can do it.” [26:27]• Sometimes, our job is not to water the seed but just to plant it. Other times, our job is not even to plant the seed; it’s to introduce them to someone who inspires us and can plant it. [47:21]• There are people who will speak life into you, and when they do, you should embrace it and try to live by it, if possible.[51:40] People Mentioned and Other Resources: 1. Identity Shift: https://bit.ly/4frOSH72. Tiny Habits: https://amzn.to/4flU6UK3. Atomic Habits: https://bit.ly/3A5eIQV4. The 7 Habits of Highly Effective People: https://bit.ly/46vhHyd5. Man’s Search for Meaning: https://bit.ly/4cgc2NH6. Think and Grow Rich: https://bit.ly/3Sv8ArC7. Spark: https://bit.ly/46DufE0Keep In Touch with Anthony Trucks:Website: https://www.anthonytrucks.com/Twitter: https://x.com/AnthonyTrucksInstagram: https://www.instagram.com/anthonytrucks/Facebook: https://web.facebook.com/AnthonyTrucks/YouTube: https://www.youtube.com/user/AnthonyTrucks

Jul 30, 2024 • 52min
Creating a Podcast From Scratch w/ Alex Sanfilippo (LST #103)
Today, we’re excited to have Alex Sanfilippo back on the show. Alex is an entrepreneur and the founder of PodPros, a software company focused on the podcasting industry. He is also a podcast host of the top-rated podcast called Podcasting Made Simple and a lead podcast educator.In this episode, Alex provides an in-depth guide for anyone looking to start their own podcast. He covers everything from using Google Trends to uncover popular topics to selecting an ideal podcast name that helps your target audience find you organically.As the discussion unfolds, he offers practical tips for crafting a compelling podcast description and designing captivating cover art. Additionally, discover creative ideas for your first episode and gain insights into the ideal podcast episode length to keep your audience engaged.Lastly, Alex shares his expert advice on publishing and promoting your podcast. He emphasizes the importance of joining niche communities on social media, where you can establish yourself as a key figure and drive your podcast’s success. Tune in for more invaluable insights on how to make your podcasting journey a success!During this episode, you will learn about:[02:02] What is PodScore.io?[03:41] What’s the first step in starting a podcast?[04:36] How to leverage Google Trends to identify trending topics for your podcast[08:58] Can you base an entire podcast on the Cybertruck, or should it be just a single episode?[12:45] Tips for choosing a great podcast name or title [15:13] Ubersuggest: https://neilpatel.com/ubersuggest/[20:55] How to write a podcast description[22:57] Designing a captivating podcast cover art[24:00] OnlyPod: https://onlypod.com/podcast-cover-preview[25:16] Should you use your photo on podcast cover art?[26:24] The Model Health Show: https://podcasts.apple.com/us/podcast/the-model-health-show/id640246578[28:03] Ideas for your first podcast episode[31:08] How many episodes should you have in your backlog before launching your podcast?[33:35] What is the ideal length for a podcast episode?[37:15] How to Publish a Podcast [37:32] Buzzsprout: https://www.buzzsprout.com/[40:08] What are the effects of changing your podcast name?[41:35] How to promote a podcast[44:04] mowPod Boost: https://boost.mowpod.com/[45:49] Additional tools and tips for creating a podcast[46:44] Get free access to the podcasting tools that Alex usesPodScore.io: https://start.podscore.io/[48:03] Listen to Increase Social Proof Using Podcast Testimonials Episode: https://podmatch.com/ep/280Key Takeaways: • When starting a podcast, begin by defining your “why” and then create an avatar that represents that purpose. [03:41]• Podcasts are most commonly discovered through search. [15:59]• The titles, descriptions, and covers of your podcast and episodes are key because, if positioned correctly, they can significantly boost your success. [16:25] • AI is not removing creativity; it’s taking away the excuse of ‘I can’t do that.’ ~Alex Sanfilippo [21:27]• Producing weekly podcasts helps your listeners stay engaged and remember to tune in, compared to biweekly or monthly episodes.[32:14]• “Do hard things early in the week, and then you’ve got a great week in front of you.” ~Ben Albert [32:22]• To promote your podcast, join as many niche social media communities related to your topic as possible. Establish yourself as an authority in these communities and become the icon that drives your podcast’s success.[42:29]People Mentioned and Other Resources:1. PodScore.io2. Ubersuggest 3. OnlyPod4. Shawn Stevenson5. Buzzsprout6. Podetize7. mowPod BoostKeep In Touch with Alex Sanfilippo:Personal Website: https://alexsanfilippo.com/PodMatch Website: https://podmatch.com/PodPros Website: https://podpros.com/LinkedIn: https://www.linkedin.com/in/alexsanfilippo/Instagram: https://www.instagram.com/ajsanfilippo/

Jul 29, 2024 • 1h 5min
Alex Sanfilippo || Podcasting Made Simple (Rebroadcast)
Learn Speak Teach Episode #71 with Alex SanfilippoFull Show Notes At: https://realbusinessconnections.com/episode/alex-sanfilippo/Watch The Episode on Youtube: https://youtu.be/wNJQlU2VyZs__During this episode, you will learn about:[03:50] A quick bio of our guest; Alex Sanfilippo[05:23] Where his love, passion and proficiency in podcasting began[09:38] His first attempt at podcasting[11:56] LST #56 w/ Steve D Sims; https://realbusinessconnections.com/episode/stevesims/[14:18] Tips for building a remarkable podcast brand [18:07] What should be the first move when starting a podcast?[20:07] How to ensure you are creating quality podcast content [24:27] The benefits of niching down[26:44] How do you reach the target audience for your niche podcast [29:55] Learn more from Alex; https://podpros.com/win[32:05] PodMatch (A podcast booking service that automatically matches ideal podcast hosts and guests for interviews)[37:06] The benefits of being a podcast guest [41:57] How to prepare to be a podcast guest[44:14] Tips on how to pitch a podcast that you want to be a guest on[50:18] How to create an effective podcast Call to Action (CTA)[52:21] How to connect with Alex and learn more about podcasting; https://podpros.com/win[53:57] Rapid Fire Round[56:48] Playlist by Alex Sanfilippo; Punk Till We Die [59:34] Integration assignment Key Takeaways: • “Perfection is the enemy of done.” ~Alex Sanfilippo [16:09]• “People will forgive you for the lack of quality of your content but not for the lack of the content itself.” ~Alex Sanfilippo [19:14]• To ensure you are creating quality podcast content, you have to figure out what you know you do to serve the world and how you can show up and do that [20:14]• When you niche down your podcast, you give people a way and a reason to identify with you as a podcaster [26:34]• Being a podcast guest helps you to learn your message well as a podcaster [41:05]• Your Call to Action should be singular, memorable, and free [50:19] People Mentioned and Other Resources:1. Steve D Sims2. LST #56 w/ Steve D Sims || ‘Go For Stupid’ To Succeed in BusinessKeep In Touch with Alex Sanfilippo:Personal Website: https://alexsanfilippo.com/PodMatch Website: https://podmatch.com/PodPros Website: https://podpros.com/LinkedIn: https://www.linkedin.com/in/alexsanfilippo/Instagram: https://www.instagram.com/ajsanfilippo/Twitter: https://twitter.com/AJSanfi –Real Business Connections is made possible by www://balbertmarketing.com/

Jul 22, 2024 • 54min
Decision Day w/ Leah Leverich (ROC #148)
Rochester Business Connections #148 with Leah Leverich.Decision-making is crucial in our daily lives. It influences everything from personal goals to professional choices. It’s normal to feel uncertain about your next move, as navigating options and potential outcomes can often be challenging.In this fascinating episode, Ben Albert interviews Leah Leverich, an entrepreneur and Multimedia & Video Production Manager. Leah is also the host of the Decision Day podcast, where she shares her experience of taking a non-traditional path and helps students navigate life after high school. Her mission is to empower young people to make confident, informed decisions about their lives after high school.Leah begins by discussing the biggest mistakes that young people are making and shares the motivation behind starting the * Decision Day * podcast. She reveals what inspired her to forgo college after high school and how that decision has shaped her unique path.Tune in and learn about Leah’s networking strategies and how she balances her roles as a podcaster, social media manager, and entrepreneur. Additionally, she reveals how curiosity has profoundly and positively impacted her life.Leah also opens up about her solo travel experiences, highlighting how spending time alone can help you better understand yourself and your desires. It also opens your mind to thoughts and ideas that might be overlooked in crowded settings. Lastly, Leah shares valuable insights she has gained from her guests on the Decision Day podcast.During this episode, you will learn about:[01:50] The biggest mistakes that young people are making[04:15] The Decision Day podcast: https://podcasts.apple.com/us/podcast/decision-day/id1671224379[04:36] What inspired Leah to start the Decision Day podcast?[06:17] Is it normal to be unsure about your next move?[11:28] Leah's networking strategy[14:35] How to effectively reach out to older, successful individuals and capture their attention[18:18] How she manages her roles as a podcaster, social media manager, and entrepreneur[20:53] What inspired Leah's lifestyle choice to forgo college after high school and instead embark on a journey to find her own path?[24:35] How curiosity has positively impacted her life[25:45] Leah's experience with solo travel[27:29] Favorite places she has visited[29:12] Her routine after a mastermind, event, or conference[33:08] What does the tree emoji in Ben Albert's LinkedIn profile name signify?[35:09] Leah's preparation process for her podcast episodes[38:37] Decision Day podcast:https://podcasts.apple.com/us/podcast/decision-day/id1671224379[41:23] Valuable insights she has gained from her guests on the Decision Day podcast[44:43] Leah's vision and mission for the future[45:56] Leah's podcast with her grandpa on financial knowledge[49:10] Connect and support Leah LeverichWebsite: https://leahleverich.com/LinkedIn: https://www.linkedin.com/in/leah-leverich/Instagram: https://www.instagram.com/decisiondaypodcast/YouTube: https://www.youtube.com/@leahleverichKey Takeaways: • “The best way to learn is from people that have already done it.” ~Leah Leverich [01:45]• You cannot know what will be great for you if you don't start figuring it out and learning from your mistakes. [08:18]• Spending time alone helps you gain a deeper understanding of yourself and your desires, and allows you to re-center. It also opens your mind to thoughts and ideas you might not consider when in crowded places. [26:45]• “Follow your opportunity and bring your passion with you. “ ~Mike Rowe [41:39]• "They are not better than you; they are just more experienced." ~James Whittaker [42:08]Keep In Touch with Leah Leverich:Website: https://leahleverich.com/LinkedIn: https://www.linkedin.com/in/leah-leverich/Instagram: https://www.instagram.com/decisiondaypodcast/YouTube: https://www.youtube.com/@leahleverich


