How To Identify And Understand Your Buyer To Simplify Growth w/ Christine Campbell Rapin (FMF #62)

Fifteen Minute Fridays episode #62 with Christine Campbell Rapin.

Are you wondering where your next client will come from? This episode is for you.

Our guest today, Christine Campbell Rapin, gives us a masterclass on how to get found by potential clients. She shares her wisdom on simplifying business growth and provides actionable plans to convert curious clients into paying clients.

Christine Campbell Rapin is the CEO and owner of CLEAR Acceleration Inc. She is an energetic, tell-it-like-it-is advisor, mentor, consultant, and speaker with over 25 years of experience in marketing, sales, and operations. Christine has worked with startups as well as some of the largest companies on the planet. To date, she has collaborated with more than 400 businesses worldwide, across various industries, generating a combined revenue exceeding one billion dollars.

Grab your notebook and pen, you’ll need to take some notes.

Watch the full episode on Youtube here: https://youtu.be/RMUYsKpx6J4 

Quote Of The Day:

“Grit gets you started, but strategy keeps you in the game.” - Christine Campbell Rapin

Timestamp:

[01:31] How to find more clients: where we get it wrong

[02:21] What is a buyer?

[03:08] Foundations of finding a buyer

[05:37] You need a strategy to move potential clients from curious to paying clients

[07:14] Likable expert versus must-hire expert

[12:01] The essence of leadership in business

[12:31] Do you have a business roadmap?

[14:48] Connect with Christine

LinkedIn: https://www.linkedin.com/in/christinecampbell1/ 

Website: https://christinecampbellrapin.com/ 

Instagram:https://www.instagram.com/christine.campbell.rapin/ 

YouTube: https://www.youtube.com/channel/UCMZGLFtL621nUWS7WEFbJDQ 

[15:51] Integration assignment

Key Takeaways:  

•  “The first of the three foundations every business on the planet needs to understand is that you absolutely have to know what is happening in your buyer's head.” –Christine Campbell Rapin  [03:51]

• “A lot of people have tactics, but very few people have the time and discipline to sit and answer the simple, simple questions that unlock everything for movement. Because movement is the key. Movement is what builds your momentum.” –Christine Campbell Rapin  [06:40]

• “A must-hire person is somebody that has a track record of getting results, a system for achieving repeatable results, and the skills to help your buyer predictably achieve those results.” – Christine Campbell Rapin [08:01]

• “If the value is not higher than the investment, you will never reach an agreement because you’re a luxury, not an essential component to getting results.” – Christine Campbell Rapin [09:51]

• “You need to spend time with more potential buyers and stop wasting time with people who are not going to be your business.” – Christine Campbell Rapin [16:37]

Integration Assignment: 

Step #1: Post notes around your workspace with the definition of a buyer.

Step #2: As you’re out making friends with strangers, meeting someone at Starbucks, or in a networking space, always be listening and asking yourself: Do I recognize a buyer here?

Keep In Touch with Christine Campbell Rapin:

LinkedIn: https://www.linkedin.com/in/christinecampbell1/ 

Website: https://christinecampbellrapin.com/ 

Instagram:https://www.instagram.com/christine.campbell.rapin/ 

YouTube: https://www.youtube.com/channel/UCMZGLFtL621nUWS7WEFbJDQ 

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