Real Business Connections

Rochester Business Connections Episode #125 w/ Mike DiCioccio, Owner of Social Chameleon, and host/producer of "MIKE'D UP!" podcast. - Watch The Full Episode: https://youtu.be/kbn6DL6PuZ0 - Keep In Touch With Mike DiCioccio... Website: https://socialchameleon.us/ Instagram: https://www.instagram.com/socialchameleoninc/ Facebook: https://www.facebook.com/socialchameleoninc/ Linkedin: https://www.linkedin.com/in/mikedicioccio/ Listen to "Mike'd Up!" podcast: https://podcasts.apple.com/us/podcast/miked-up-with-mike-dicioccio/id1485192693 - Listen to all our episodes on… Spotify: open.spotify.com/show/6GIUXbsHXx0…8sQLm6JR2vHOUuIw Apple Podcasts: podcasts.apple.com/us/podcast/roch…ns/id1537115928 Our Website: www.realbusinessconnections.com – Follow Our Host, Ben… Facebook: www.facebook.com/balbertmarketing Instagram: www.instagram.com/realbenalbert LinkedIn: https://www.linkedin.com/in/realbenalbert/ – RBC is made possible by www.balbertmarketing.com

Real Hit #34: Shelor Select w/ Chris Shelor - Ben Albert | Personal Branding, LinkedIn Growth, Networking - Full Show Notes at: https://open.spotify.com/episode/6gG8OsBFFshhcOmyYJkx1u?si=_TWV93TtTYy9XkyB7IzOpA – LEARN MORE and SUBSCRIBE to “Shelor Select" Spotify: https://open.spotify.com/show/0ZBQrOdAORakoHZlr7FgUO?si=8551beea0cd54a68 Apple: https://podcasts.apple.com/us/podcast/shelor-select/id1544008589 Youtube: https://www.youtube.com/channel/UCrECfpeP6WfnrsJ6cd7cE8g – Listen to all episodes of the Rochester Business Connections Network… Spotify: open.spotify.com/show/6GIUXbsHXx0…8sQLm6JR2vHOUuIw Itunes: podcasts.apple.com/us/podcast/roch…ns/id1537115928 – Follow me… Facebook: www.facebook.com/balbertmarketing Instagram: www.instagram.com/realbenalbert LinkedIn: https://www.linkedin.com/in/realbenalbert/ – Real Hits is made possible by www.balbertmarketing.com

Learn Speak Teach #39 w/ Brynne Tillman Watch the full episode: https://youtu.be/h8UbSnqDyy4 - Tune in! During this episode, you will learn about; [00:00] Pre-show [02:18] Episode intro and a quick bio of our guest; Brynne Tillman [03:59] How Brynne started out on LinkedIn and her journey so far. [07:17] LinkedIn back in the days and what has changed over time [09:10] Five areas to focus on for the best results [09:15] # Profile [10:20] # Social Listening [11:39] # Content and thought leadership [12:09] # Nurturing existing connections [13:01] # Warm market prospecting [13:47] Where to get more resources and learn more about these five areas [14:35] The practical aspects of these areas and how to apply them in your Linkedin Strategy [18:21] Recommendation on how to create “aha moments” through featured content [22:34] Five things that you need to do to have a digital presence that drives business [25:38] How to leverage Linkedin for sales without being salesy [25:38] Brynne's content philosophy on how much you should post and engage [32:01] How to turn your likes and comment into engagement [37:43] Brynne’s resource database, LinkedIn Library [38:28] How a good connection request should and shouldn’t look like [44:56] How to get more resources and information at your own convenience [45:30] Ending the show and call to action Key Takeaways: ~ The first thing to focus on your LinkedIn is your profile; it has to be value-centric and resource-driven, don’t be a victimizer; provide value. ~ [09:15] ~ Social listening is the number one area most people miss on LinkedIn, and it is all the things you can leverage to start a conversation and prospect better. ~ [10:22] ~ Thought leadership is a combination of curating content, creating content, and engaging that content: with these three pieces in place, you’re able to play the long game on LinkedIn. ~ [10:41] ~ The long game on LinkedIn is the nurture: it’s staying in front of your audience, and when the time is right, they will reach out. ~ [11:55] ~ Eye contact on your profile is important; it makes your audience feel like you are connecting with them. ~ [15:57] ~ Your LinkedIn headline needs to create curiosity, resonate with your buyers, and let them know the value you can bring to them; the goal of a headline is to make readers want to keep reading. ~ [17:05] ~ Your LinkedIn content should be all about education. You’ve to teach your audience something new; if they don’t learn from you, they won’t believe they should buy from you, so create “aha” moments. ~ [18:28] ~ Don’t get any more personal on LinkedIn than you would in a group of a million professionals: You cannot share anxiety and depression or for likes and comments; that will push prospects away, keep the conversation as professional as possible. ~ [26:51] ~ Slow down the outreach to speed up the outcome; take time to connect and plant the seeds of goodwill before you ask for anything. ~ [39:53] FULL SHOW NOTES AT https://realbusinessconnections.com/episode/brynne/

Ben's Bites #7 Today's Bite: Why do you think they call it "work?" -- Listen to the entire episode of Ben on Shelor Select here: https://redcircle.com/shows/shelor-select/episodes/4537d0d8-6d25-45da-b7ec-d7874d8ca6bc Listen on... Spotify: open.spotify.com/show/6GIUXbsHXx0…8sQLm6JR2vHOUuIw Itunes: podcasts.apple.com/us/podcast/roch…ns/id1537115928 - Follow me... Facebook: www.facebook.com/balbertmarketing Instagram: www.instagram.com/realbenalbert LinkedIn: https://www.linkedin.com/in/realbenalbert/ - OUR WEBSITE: www.realbusinessconnections.com

Learn Speak Teach #38 w/ Andy Paul. Watch the full episode: https://youtu.be/JTMEIQox5RM - During this episode, you will learn about; [00:00] Pre-show [02:41] Episode intro and a quick bio of our guest; Andy Paul [04:32] How Andy worked his way up to where he is today [08:17] Selling out and selling in and what they mean in sales [10:11] Curiosity and generosity in helping buyers get what they want [15:47] What selling out actually looks and feels like [20:10] Why some are getting worse in sales despite the amazing technology available to us [24:04] Selling not to a persona but to a person [26:20] How to start deepening connection and understanding with buyers [32:03] When to present your vision as a solution to buyers [36:19] Buying as a complex pursuit, and what buyers want from sellers [40:45] The key to building trust and connection to create impact [44:10] Not interested is still a level of interest? [47:44] Taking control of your sales career vs. comfort [50:01] Who has been influential in Andy’s career recently from his podcast [51:51] Rapid Fire Round [52:27] About the “Salesy” sales quiz. [53:08] Ending the show and call to action Key Takeaways: ~ “f you’re selling out, your job is to persuade people to buy your product, which is a narrow focus, and with that mindset, you can’t focus on what is more important to buyers. ~ [08:43] ~ Selling-in is based on a mindset that your job is not persuading people to do something but to listen to the buyer to understand the things that are truly important to them and helping them get what they need. ~ [09:43] ~ If you put in the framework to help buyers make a decision, you’re likely to lean on your connection to curiosity to understand your generosity and help the buyer do that. ~ [13:32] ~ When buyers are making decisions about something, all they remember is their experience with you as a seller. ~ [22:03] ~ When people buy, they buy from a human, not from a company or a process, so it’s important as a seller to be intentional about bringing the best version of yourself to every interaction with a buyer. ~ [23:09] ~ Every time a buyer invests some time and attention in you as a seller, just like any other investment in life, they are expecting returns. ~ [37:45] ~ If a lot of people are uninterested, go find people who are; change the way you’re targeting, your ICP, and other variances you can control as a seller. ~ [45:24] ~ Having an acumen in sales is not about knowing how your one situation is similar to another but knowing how they are different and being able to respond at the moment. ~ [48:23] ~ The more you better yourself to sales, the more you find it easier to connect with buyers and build that level of trust; being transparent about who you are, leave success in so many dimensions. ~ [51:35] FULL SHOW NOTES AT https://realbusinessconnections.com/episode/andypaul/

Rochester Business Connections Episode #124 w/ Tara Bazilian Chang of TBC Photo - Watch The Full Episode: https://youtu.be/YwCQ_bI-ayc - Keep In Touch With Tara Bazilian Chang... Website: https://tbcphoto.com/ Instagram: https://www.instagram.com/tbcphoto Facebook: https://www.facebook.com/tbcphotobuffalo Linkedin: https://www.linkedin.com/in/tbcphoto/ - Listen to all our episodes on… Spotify: open.spotify.com/show/6GIUXbsHXx0…8sQLm6JR2vHOUuIw Apple Podcasts: podcasts.apple.com/us/podcast/roch…ns/id1537115928 Our Website: www.realbusinessconnections.com – Follow Our Host, Ben… Facebook: www.facebook.com/balbertmarketing Instagram: www.instagram.com/realbenalbert LinkedIn: https://www.linkedin.com/in/realbenalbert/ – RBC is made possible by www.balbertmarketing.com

Real Hit #33: Young And Profiting Podcast w/ Hala Taha - Hala on Real Business Connections with Ben Albert - Full Show Notes at https://www.youngandprofiting.com/replay-hala-on-real-business-connections-with-ben-albert/ – LEARN MORE and SUBSCRIBE to “Young And Profiting Podcast." If you’ve ever listened to a podcast, you likely know who Hala Taha is. Hala is a #1 podcaster, fondly referred to as “the podcasting princess.” Hala’s podcast, Young and Profiting, gets over 35,000 downloads a month, she’s interviewed guests like Matthew McConaughey, Seth Godin, Gretchen Rubin, Jordan Harbinger, and more. In the first year of starting her business, Young and Profiting, Hala made $2 million in revenue, and on top of all that? Hala is a LinkedIn influencer with a following of over 150k.  But who really is this thriving entrepreneur and podcaster, and how did she do it?  In this episode of Learn, Speak, Teach on the Real Connection Network, host Ben Albert talks with Hala about her journey to #1 podcaster, why she chose podcasting as a career, how Hala prepares for episodes, the challenges of starting a podcast, tips and strategies Hala used to grow her show and her LinkedIn following, and so much more.   Topics Include:  – Who really is Hala Taha? – Why podcasting?  – Starting YAP Media Podcast Network – Podcasting as a tool for networking, lead generation, and learning  – How Hala prepares for each episode  – Why over preparation gives Hala confidence – How Hala trained her team – Challenges of starting a podcast – How Hala gained traction on podcast apps – Creative strategies Hala used to grow her show  – Resources that help people with podcasting – Hala’s advice on building a LinkedIn following – A new LinkedIn trend Hala started – Why nuance makes all the difference – Accomplishments and gender association – Rapid-fire questions  – And other topics… Ben Albert is the founder, host, and producer of the Real Business Connections podcast network. He is also the founder, owner, and CEO of Balbert Marketing, a company specializing in marketing consultation, digital services, and print advertising for growing businesses. Sponsored By: WRKOUT – Visit wrkout.com/yap to book a FREE Session with a world-class trainer and get 30% off your first TWO MONTHS with code YAP. 99 Designs – Head to 99designs.com/YAP to learn more and get $30 off your first design contest! Linkedin Marketing Solutions – Post your truth. Show the world the authentic, professional you. And join the conversations redefining professional on LinkedIn. ShipStation – Go to shipstation.com and use my offer code – YAP. Get a 60-day free trial. That’s 2 months FREE of no-hassle, stress-free shipping. Asian Boss Girl – Check out all 150+ of their episodes on Spotify, Apple Podcasts, or wherever you listen to your podcasts. Resources Mentioned:  YAP Episode #149: The Business of Biohacking with Dave Asprey: https://www.podchaser.com/podcasts/the-yapps-podcast-654179/episodes/149-the-business-of-biohacking-123892531  Level Up your Social Media with Hala Taha (AMA): https://www.youtube.com/watch?v=QLWO-QzFaQA  Connect with Ben: Ben’s Website: https://realbusinessconnections.com/  Ben’s LinkedIn: https://www.linkedin.com/in/balbertmarketing/ Ben’s YouTube: https://www.youtube.com/channel/UCatiqMEYvn1CO_isUcb6pAQ  Ben’s Instagram: https://www.instagram.com/realbenalbert/  Connect with Young and Profiting: YAP’s Instagram: https://www.instagram.com/youngandprofiting/     Hala’s Linkedin: https://www.linkedin.com/in/htaha/     Hala’s Instagram: https://www.instagram.com/yapwithhala/     Clubhouse: https://www.clubhouse.com/@halataha   Website: https://www.youngandprofiting.com/ -- Follow me… Facebook: www.facebook.com/balbertmarketing Instagram: www.instagram.com/realbenalbert LinkedIn: https://www.linkedin.com/in/realbenalbert/ – Real Hits is made possible by www.balbertmarketing.com

FIVE MINUTE FRIDAY #18 "How To Turn Your Customers Into Your Top Salespeople - 5 Staggering Social Proof Stats" w/ your host, Ben Albert - Full Show Notes at: https://realbusinessconnections.com/episode/socialproof/ -- Listen To All Episodes of The Real Business Connections Network on... Spotify: https://open.spotify.com/show/6GIUXbsHXx0OSgPFED1sg8?si=2eOy5F8sQLm6JR2vHOUuIw Itunes: https://podcasts.apple.com/us/podcast/rochester-business-connections/id1537115928 - Follow me... Facebook https://www.facebook.com/balbertmarketing Instagram: https://www.instagram.com/realbenalbert LinkedIn: https://www.linkedin.com/in/realbenalbert/ - OUR WEBSITE: https://realbusinessconnections.com/ RBC is made possible by https://www.balbertmarketing.com

Learn Speak Teach #37 w/ Ace Charafeddine Watch the full episode: https://youtu.be/Pu53dMzhYVw During this episode, you will learn about; [00:00] Pre-show [02:41] Episode intro and a quick bio of our guest; Ace Charafeddine [03:43] Ace's art of creating content and documenting his process [06:38] How creating a playbook helped Ace build his academy and write a book [08:41] Ace's journey from working in a gas station to building Acez Academy [23:10] What inspires Ace in training and evolving people in sales [26:04] Commonalities between businesses doing the work but not getting the results [32:32] The challenge most salespeople face and how Ace helps them breakthrough [34:38] What makes Ace different from other sales trainers out there [37:12] The first thing you should start doing to create your own playbook today [39:14] How to figure out which playbook to follow, master, and rewrite to thrive [42:26] How to support, reach out, or connect with Ace [43:50] Having fun but also seeking growth [44:41] Rapid Fire Round [48:15] One sneak peek key to take away from Ace's book [51:52] Ending the show and call to action Key Takeaways: ~ If you want to build a business, one of the most important tools is documenting; create a playbook of how your business is going to operate to get rid of black holes where people have to call you to ask how to do something or who to go to. ~ [05:17] ~ The mind has to be right first, then you can focus on sales and with sales comes leadership; leadership can apply to your family, friends, business… ~ [17:30] ~ You might be in those shoes right now, where you don't have any recognition and the financial capability to grow, but if you keep adapting and changing, you will get it right, and this will open the door for another right time, and you will keep evolving through the tunnels of life until you eventually become the person you want to be. ~ [21:36] ~ If you want to be successful, show how you want to be successful; if you want to win, show how you want to win, how much you want, and how you are going to do it. ~ [33:10] ~ A lot of people go with the flow. But, creating something that you are comfortable doing right now and using the same script to play every single time is a lot more effective. ~ [37:20] The first thing you can do to start creating your playbook is to write down what makes someone successful in your industry, job, or passion and how you can implement that into your business in your own style consistently. ~ [37:46] A great sales or successful person takes a little bit from everybody; somebody who is ignorant or has stopped learning is closed off, and they don’t take anything of value from conversations. ~ [38:46] It is okay to have fun and entertainment, but at the same time, look for the growth, seek the growth, find the growth and grasp the growth; growth is not going to find you. ~ [44:04] Open up the door and be very curious in life because the more you open, the more you learn; one door opens the next door. ~ [49:56] - Full show notes at https://realbusinessconnections.com/episode/acez/ LST is made possible by www://balbertmarketing.com/

Ben's Bites #6 Today's Bite: Ben Tells His Story On Salescast™ -- https://www.salescast.co/podcasts/salescast https://podcasts.apple.com/us/podcast/salescast/id1469723834 https://salescast.simplecast.com/ Listen on... Spotify: open.spotify.com/show/6GIUXbsHXx0…8sQLm6JR2vHOUuIw Itunes: podcasts.apple.com/us/podcast/roch…ns/id1537115928 - Follow me... Facebook: www.facebook.com/balbertmarketing Instagram: www.instagram.com/realbenalbert LinkedIn: https://www.linkedin.com/in/realbenalbert/ - OUR WEBSITE: www.realbusinessconnections.com -- RBC is made possible by www.balbertmarketing.com