Brynne Tillman || How To Leverage Linkedin To Skyrocket Your Sales (LST #39)

Learn Speak Teach #39 w/ Brynne Tillman Watch the full episode: https://youtu.be/h8UbSnqDyy4 - Tune in! During this episode, you will learn about; [00:00] Pre-show [02:18] Episode intro and a quick bio of our guest; Brynne Tillman [03:59] How Brynne started out on LinkedIn and her journey so far. [07:17] LinkedIn back in the days and what has changed over time [09:10] Five areas to focus on for the best results [09:15] # Profile [10:20] # Social Listening [11:39] # Content and thought leadership [12:09] # Nurturing existing connections [13:01] # Warm market prospecting [13:47] Where to get more resources and learn more about these five areas [14:35] The practical aspects of these areas and how to apply them in your Linkedin Strategy [18:21] Recommendation on how to create “aha moments” through featured content [22:34] Five things that you need to do to have a digital presence that drives business [25:38] How to leverage Linkedin for sales without being salesy [25:38] Brynne's content philosophy on how much you should post and engage [32:01] How to turn your likes and comment into engagement [37:43] Brynne’s resource database, LinkedIn Library [38:28] How a good connection request should and shouldn’t look like [44:56] How to get more resources and information at your own convenience [45:30] Ending the show and call to action Key Takeaways: ~ The first thing to focus on your LinkedIn is your profile; it has to be value-centric and resource-driven, don’t be a victimizer; provide value. ~ [09:15] ~ Social listening is the number one area most people miss on LinkedIn, and it is all the things you can leverage to start a conversation and prospect better. ~ [10:22] ~ Thought leadership is a combination of curating content, creating content, and engaging that content: with these three pieces in place, you’re able to play the long game on LinkedIn. ~ [10:41] ~ The long game on LinkedIn is the nurture: it’s staying in front of your audience, and when the time is right, they will reach out. ~ [11:55] ~ Eye contact on your profile is important; it makes your audience feel like you are connecting with them. ~ [15:57] ~ Your LinkedIn headline needs to create curiosity, resonate with your buyers, and let them know the value you can bring to them; the goal of a headline is to make readers want to keep reading. ~ [17:05] ~ Your LinkedIn content should be all about education. You’ve to teach your audience something new; if they don’t learn from you, they won’t believe they should buy from you, so create “aha” moments. ~ [18:28] ~ Don’t get any more personal on LinkedIn than you would in a group of a million professionals: You cannot share anxiety and depression or for likes and comments; that will push prospects away, keep the conversation as professional as possible. ~ [26:51] ~ Slow down the outreach to speed up the outcome; take time to connect and plant the seeds of goodwill before you ask for anything. ~ [39:53] FULL SHOW NOTES AT https://realbusinessconnections.com/episode/brynne/