OnBase: Smashing Sales and Marketing Misalignments

In this episode, Sandy Carter talks about the life of a data-driven super executive, highlighting how data helps executives with digital transformation and innovation in 2021 and beyond. Sandy talks about the state of data in 2021, how COVID has changed the way companies are using data, and the roles of data scientists and partners in digital transformation. Plus, she shares her thoughts on what it takes for an early stage VP to become a senior VP, along with the requirements and boundaries you should have when mentoring someone. Contact Sandy Carter | Follow us on LinkedIn

In this episode, Leslie Alore talks about the basics of precision marketing, detailing why she thinks precision marketing will be adopted industry-wide in the future. Leslie also shares her candid thoughts on the past, present, and future of B2B and B2C marketing, how to effectively scale precision marketing and the importance of incorporating data science into your marketing strategy. Contact Leslie Alore | Follow us on LinkedIn

In this episode, Sahil Soni details the future of ads. He explains the five pillars upon which advertising would be dependent in the future and how to make the best out of it. Sahil breaks down complicated marketing concepts into easy-to-understand bite-sized learnings, so anyone listening can have a smooth experience putting them into practice! Contact Sahil Soni | Follow us on LinkedIn

In this episode, Mark Banfield talks about value-based selling and how to enable your sales team to succeed in value-based selling. Mark shares insight into his role as a CRO, his approach and framework to value-based selling, and why it’s important to enhance not only the customer’s experience but the seller’s experience. Plus, he divulges the sales enablement tactics that he uses at LogicMonitor and the lessons he’s learned from quadrupling his company in three years. Contact Mark Banfield | Follow us on LinkedIn

In this podcast interview, Stacy Greiner shares actionable insights on the rise of RevTech, or revenue technology. She shares with us the challenges in the technology industry and the impacts they have on marketers as well as how to solve the need for the three P’s: Privacy, Personalization, and Proliferation. She also shares knowledge on how RevTech could potentially enable B2B customers to solve go-to-market issues. Contact Stacy Greiner | Follow us on LinkedIn

In this episode, Praveen Sathyadev discusses Data-driven Omnichannel marketing. Praveen uses his broad overview and knowledge in digital marketing, automation, data analytics, and AI to discuss the trends, disruptions, and definitions surrounding the same. Tune in to learn how to master customer experience using omnichannel marketing techniques. Contact Praveen Sathyadev | Follow us on LinkedIn

In this episode, Neha Dhingra clears our understanding of social selling and tells us how it differs from social media marketing. We learn how social selling leverages your social network and uses one-on-one conversations to land you the right prospects. Listen in to also analyze some of the typical bottlenecks to social selling and determine how to make the best out of the process. Contact Neha Dhingra | Follow us on LinkedIn

In this episode, Tomasz Skowronek discusses the importance of a human-centric approach to enterprise architecture. Tomasz explains how enterprise architecture in the past was more technology-focused and why that continues in many organizations today. He also opens up why many companies today irrationally fall for short-term profits or benefits while compromising employee retention and wellness. Listen in to see how a people-focused approach can help organizations generate long-standing success in the times to come! Contact Tomasz Skowronek | Follow us on LinkedIn

In this episode, Brett Hannath talks about the secret to creating leverage in a business… channel marketing. He shares his framework for channel marketing, how to pay for it, and how channel marketing helps to protect your business. Brett also details how he and his team at McAfee are leveraging channel marketing to create new opportunities for growth and innovation. Contact Brett Hannath | Follow us on LinkedIn

In this episode, Tricia Gellman discusses the behind-the-scenes of career growth. Tricia talks about the incredible role of VPs in a company and how they can converge their skills into growing for a better position at any company. We also discuss the advantage in momentum that leaders have when they move from a more prominent company to a growing startup and what things they need to keep in mind to leverage any opportunity given to them. Listen in! Contact Tricia Gellman | Follow us on LinkedIn