Ep. 240 | Getting started with ABM- tips on planning and execution. Ft. Heather Adkins

In this episode, Heather Adkins discusses account-based marketing, sharing the tips that she's accumulated around planning and execution. She discusses what ABM is, how to practice joint-account planning and what are ABM KPIs, and how to measure them?

Contact Heather Adkins| Follow us on LinkedIn.