OnBase: Smashing Sales and Marketing Misalignments

In this episode, Jessica Vose talks about building content strategy from scratch, sharing what content and content strategy are, as well as her framework and approach to designing content strategy. Jessica also talks about the roles of a content team and the crucial lessons she’s learned from building content strategy over the years. Contact Jessica Vosen  | Follow us on LinkedIn.

In this episode, Kate Sheridan discusses marketing and the role of data in enabling the same. She shares insights from her experience working with different organizations, switching industries, and how drawing parallels from her past roles helped her grow in any new ones offered. Contact Kate Sheridan  | Follow us on LinkedIn.

In this episode, Jeff Grillo talks about the definition of a sales strategy. He mentions the key components of a strong sales strategy and explains why he refers to his salespeople as “sales athletes”. He also teaches about how to inject partners, channel resellers, marketing individuals, training and development etc  into your sales strategy. Contact Jeff Grillo  | Follow us on LinkedIn.

In this episode, Scott Salkin talks about scalable demand generation tactics, including early-stage demand gen. He details how to get started with implementing demand generation tactics, how to scale them, and what you should do if your performance starts to plateau. He also shares his thoughts on category creation and Pulse, the conference his company started and grew from 500 to 6,000 attendees. Contact Scott Salkin  | Follow us on LinkedIn.

In this episode, Alex Yakubov talks about how to thrive during an acquisition, shedding light on the reality of the acquisition process. Having lived through multiple acquisitions during her career, she shares insight into some of the first things you need to do as a manager or executive during an acquisition, along with her top tips and advice on living through the chaos of an acquisition. Contact Alex Yakubov | Follow us on LinkedIn

In this episode, Mackenzie Bushy discusses virtual sales and their ability to revolutionize the customer experience. She details her research, leaving us with valuable insights on enhancing UX designs for customers. She also suggests how we could benefit from the strategy in the coming times and the challenges we need to overcome. Contact Mackenzie Bushy | Follow us on LinkedIn

In this episode, Meem Ahsan talks about the evolution of Auto-ML and its significance in the technology industry today. Regardless of it scoring great on the time, speed, and assets fronts, Auto-ML has its set of difficulties that makes data scientists indispensable in the technological sector presently. Meem details the pros and cons of the process, explaining why it could be an essential productivity hack for professionals working in data science. Contact Meem Ahsan | Follow us on LinkedIn

In this episode, Tamara Yarovoy talks about how to use creative incentives to fuel engagement in your business. She first breaks down what incentives and engagement are, then highlights stories and lessons she’s learned from using creative incentives to fuel engagement. Tamara also shares her candid thoughts on ABM technology in 2021 and gives great advice for marketers interested in pursuing ABM and customer incentives more. Contact Tamara Yarovoy | Follow us on LinkedIn

In this episode, Biswarup Bhattacharjee talks about what is the 3Ds in the 3D framework of sales coaching. He also shares his journey into becoming a sales enablement leader and his passion for podcasting. Contact Biswarup Bhattacharjee | Follow us on LinkedIn

In this episode, Eric Carino talks about his framework for storytelling for executives, breaking down the importance of storytelling in business and offering his best advice for advancing to the senior executive level. Contact Eric Carino | Follow us on LinkedIn