OnBase: Smashing Sales and Marketing Misalignments

Growth is good, but it’s not always easy. As Senior VP for Technology, Mike’s role has been to guide the leading mobile engagement platform’s evolution with focus and intentionality. Hear about the process Airship deployed in defining what it does best and executing on strategies aimed laser-like at one goal: Being the best of the best. Mike provides a preview of his company’s upcoming Elevate 2021 online conference, which will include some exciting app unveilings, and he also shares some recommended reading for executives trying to foster a collaborative, ordinary but extraordinary, the culture of growth and development across the enterprise. Contact Mike Herrick | Follow us on LinkedIn

Laurent De Grauwe is a leader among leaders; he is a Global Field Marketing Director - Business Applications for Microsoft. His goal is to balance the scale between people and business, to accelerate business while continuing to care for customers. In this episode, Laurent does a deep dive into the intricacies of building connections while earning trust and establishing credibility. He presents a forecast on what to expect for sales in the digital realm and lays out important details when forming lasting connections. Contact Laurent De Grauwe | Follow us on LinkedIn

Joanna Sim is the Director of Strategy Intuit Brand Storytelling and Experiences. In this episode, she shares how Intuit transforms customer insights and business strategies into amazing stories. Joanna uses the art of storytelling to capture the hearts and minds of people to form a narrative that captivates audiences. Contact Joanna Sim | Follow us on LinkedIn

On this episode of the Sunny Side Up podcast, David Szabo of Palo Alto Networks shares a fascinating strategy that took him from a curious young coder through the full spectrum of roles within the sphere of tech product development – from inception through design, testing, marketing, sales, and customer experience. Once he got familiar with all the different hats, it was easy for him to identify the one that fits best and at which he excels: Sales Enablement. David is known as an innovator who supports reps and SE’s by challenging them to uncover their motivation and define their mission. Learn about the array of creative tools, live exercises, and training that David provides in order to set up his teams for enduring success in the field. Contact David Szabo | Follow us on LinkedIn

In this episode, James Stone talks about investing in future growth and implementing meaningful automation, especially in your sales processes. James breaks down why investing in future growth is important, how automation in sales helps drive future growth, his framework for driving future growth in sales, and how to define key success metrics (KPIs) in your sales processes. He also shares valuable resources, like books and podcasts, so you can learn more about sales and growing your business’s revenue. Contact James Stone | Follow us on LinkedIn

On this episode of the Sunny Side Up podcast, guest Anna Baird—Outreach’s CRO of Sales and Development—shares her tips on moving from the VP role to the C-Suite, how to make sure you’re in alignment with the company you’re working for, and why taking time off to replenish your soul is so important. Anna is an executive with a rich level of experience that has led to her current role as CRO and on to the board of directors for Ticketmaster competitor, Screen Geek. Anna’s biggest piece of advice for leaders? Always be looking ahead to the future of your company. Contact Anna Baird | Follow us on LinkedIn

On this episode of the Sunny Side Up podcast, Dr. Chequeta Allen joins us to talk through marketing in the healthcare sector, the growing trends around data analytics in healthcare, and how patients and healthcare providers alike are taking advantage of social channels and social care to revolutionize general health and wellbeing. Dr. Allen discusses the nature of social channels and the kind of data that can be mined there, how some providers are offering next-level care through a harmonized customer platform, and how investors are helping healthcare providers bridge the wellness gap between in-office care and patients’ daily lives. Contact Chequeta Allen | Follow us on LinkedIn

On this episode of the Sunny Side Up podcast, Anoop sits down with Zoom’s Doug Starzak to talk about co-selling, optimizing meetings, and how to engage partners in a co-selling organization. Co-selling is really an organization that has adopted a fully integrated go-to sales model, but engaging all partners in a co-selling operation is not easy. Throughout their conversation, Doug offers some of his best practices when it comes to co-selling organizations, and the two wrap up their conversation by discussing the books Doug thinks everyone should read in their lifetime. Contact Doug Starzak | Follow us on LinkedIn

On this episode of The Sunny Side Up podcast, guest Natalie Yancy of Belo + Company comes on the show to talk about all things sales, leadership, and what it looks like to be a leader outside of the office. The pandemic has changed a lot about sales and marketing, and Natalie gives listeners a step-by-step overview of how her team managed the pandemic and how it continues to affect them and their clients. But the pandemic is not the only change sales and marketing has had to weather recently, sales have changed dramatically over the past 10 years, and Natalie gives some insight into why she believes that is and how companies can respond to their client’s changing needs. The episode concludes with Natalie’s best advice to those looking to become the next sales leader, including leading with empathy, having a personal board of directors, and putting your team’s success above your own. Contact Natalie Yancy | Follow us on LinkedIn

In this episode of the Sunny Side Up podcast, Sam Novaha breaks down how we can build customer trust in the era of a new industry. She believes we can add value and create more trust for our customers through digital marketing. During our conversation, Sam shares insights into how to actually build for your customer’s real value, real relationships, and real impact in the post-pandemic world. Contact Sam Novaha | Follow us on LinkedIn