OnBase: Smashing Sales and Marketing Misalignments

In today’s episode, we welcome Kyle Robinson. Listen in as he discusses keeping operations aligned with sales goals and ensuring a seamless transition between sales and customer interactions. He also discusses how to approach change from a customer's perspective and ensure that the focus on a product is aligned with business outcomes. Connect with Kyle Robinson | Follow us on LinkedIn

In this episode of Sunny Side Up, Mariana Prado Cogan, a marketing professional with over 20 years of experience, joins the conversation to talk about how digital marketing can drive results with sales. Listen in as Mariana discusses how marketing is in a digital transformation and how technology allows marketers to build a predictable engine that can deliver on expectations. Connect with Mariana Prado Cogan | Follow us on LinkedIn

In today’s episode, get to know our guest, Ana Milicevic, a thought leader in the marketing space. She discusses the importance of third-party cookies, how they are used to connect different entities, and how privacy concerns have led to them fading in the coming years. Listen in as we discuss the changes, including browsers being able to block or restrict third-party cookies and the effects on how browsers are becoming even more privacy-friendly. Connect with Ana Milicevic | Follow us on LinkedIn

In today’s episode, Mindi Cox, discusses the importance of a deep relationship in business and how companies need to be aligned with their customers' goals if they want to be successful. When companies are not aligned, it is doomed from the start. Taking a closer look at the people involved–the employees (internally) and the customers (externally)–and focusing on their experience to allow impact is the way. Connect with Mindi Cox | Follow us on LinkedIn

Rowdy Clagg is on the show to discuss the company's recent efforts to use data analytics to improve customer experiences. He has been in the analytics space for many years and has a wealth of knowledge to share about how companies can use data to deliver better customer experiences. He discusses how using analytics can help businesses improve efficiency and performance and align teams more effectively. Rowdy shares his story of overcoming homelessness and hardship to become a successful podcaster and entrepreneur. His story provides listeners with insight into the importance of persisting through difficult times and pursuing your passions. Connect with Rowdy Clagg | Follow us on LinkedIn

Jennifer Ravalli from PandoLogic joins Harry Leavitt to discuss the importance of an integrated marketing strategy. Jennifer outlines four key content themes that ladder up to the brand message, how they align with marketing, and how they influence revenue. She also discusses how an integrated approach helps marketers deliver their message most efficiently. Listen in as she shares her perspective on the importance of MQLs as a leading indicator of successful marketing and sales integration. Connect with Jennifer Ravalli | Follow us on LinkedIn

AI systems are biased and can mimic human biases in hiring, which can lead to unfair outcomes for diverse candidates. In this episode, Lindsey breaks down the ways to prevent this. She is passionate about helping companies build good interviews that measure attributes that are important for a particular job and assess all the candidates in the same way. With the help of quantitative methods and policies that are comfortable for candidates, companies can counteract this issue. Connect with Lindsey Zuloaga | Follow us on LinkedIn

Private networking refers to the ability of businesses and consumers to connect directly with each other instead of relying on third-party providers such as cellular networks or ISPs. 5G is a significant technology shift that will allow for even faster connections between devices. Private networking is an important part of the transition to 5G, as it will allow for more efficient use of bandwidth and increased reliability. Connect with Stephen Brown| Follow us on LinkedIn

What are the keys to staying relevant for a long time? How do legacy brands do it? It takes a lot of effort and observation to keep up with the times and Devon Watson’s experience in Diebold Nixdorf attests to this. Listen closely as he talks about some of the challenges that come along and the marketing strategies to employ in the aim to transform a brand over time. Connect with Devon Watson | Follow us on LinkedIn

Sales and marketing need to be aligned at a high level but also be aligned on the specific tactics or campaigns or accounts targeted to maximize impact and success. Tracking sales growth is critical in making the most informed decisions about where to allocate your resources. It's important for both sides to feel supported and work together as a team, not just go their separate ways. The key is to align strategy with execution and navigate the complex challenges of running a successful business. Connect with Saber Sherrard | Follow us on LinkedIn