OnBase: Smashing Sales and Marketing Misalignments

In today’s episode, Mat Singer discusses the importance of building a resilient sales organization to maintain success in tough economic times. He shares his experience in coaching the sales reps to walk into renewal conversations to achieve success can involve using tactics such as quarterly business reviews and health checks. Tune in! Connect with Mat Singer  | Follow us on LinkedIn

In this episode, Nielsen’s CMO Jamie Moldafsky talks with Demandbase CMO Jon Miller about the importance of knowing your audience. Jamie shares insights on what marketers need to know to understand their audience, the qualitative and quantitative data that can help in this endeavor, how frequently marketers need to reassess their audience, and much more.  Connect with Jamie Moldafsky  | Follow us on LinkedIn

The shift towards green growth is a major trend, and sustainable growth is key to success in today’s market. This episode brings you the insights of our guest, Sinem Hostetter, as she discusses the importance of green growth and how it can be a source of durable competitive advantage. She also shares the positive impact sustainability initiatives have on a wide set of stakeholders, including employees, suppliers, customers, and ultimately, society as a whole. Tune in! Connect with Sinem Hostetter  | Follow us on LinkedIn

In this episode, we're joined by Leila Modarres. She believes that this new generation of employees are great storytellers and are conscious about being in alignment with their values. When it comes to retention, Leila shares how they are more likely to leave if there isn't a meaning behind their work. By investing in employee training programs and cultivating an environment where employees feel valued, businesses can help ensure that they retain top talent. Connect with Leila Modarres  | Follow us on LinkedIn

In today's episode, we welcome Tom Gavin from ACI to tackle the e-payments system within the educational sector and the influence of the current macroeconomic headwinds that many people are facing. He shares ACI's solutions for alleviating some of those pains. Listen in as he shares advice on how companies can stand out amidst the intense competition. Connect with Tom Gavin | Follow us on LinkedIn

Maintaining a culture that inspires the team to grow and trust each other requires effective initiatives from business leaders. In this episode, we interview David Reid as he talks about his career in marketing and technology, and how his background shapes his approach to leadership. Tune in as he shares his story of how his unique experience with both sales and technology has helped his company thrive in today's competitive market. He also tackles the challenges companies face during the growth cycle and how leaders can take the opportunity to build better company culture. Connect with David Reid | Follow us on LinkedIn

David Mead, Director of Sales Intelligence at Deluxe Corporation, joins Andrew to discuss how he uses data to shorten the sales cycle and help sellers get in front of actionable buyers. As open market data becomes more valuable and software as a service tool becomes more prevalent, sales processes are becoming increasingly complex. However, this doesn’t automatically translate into more profits. David shares the value of sales intelligence and how companies can more efficiently allocate their sales resources. Connect with David Mead | Follow us on LinkedIn

With all the technology and tools available at our disposal, companies should consider ways to transform digitally to keep up with the times. How do we promote and execute this journey for organizations? Sandesh de Silva discusses how executive buy-in is necessary for a successful digital transformation. He provides advice on setting goals, coming up with a strategy, and attracting and retaining stakeholders with the right mindset. He stresses the importance of asking questions to get the right answers and advises leaders to do their homework before embarking on a digital transformation journey. Connect with Sandesh de Silva | Follow us on LinkedIn

It is no secret that changes in data policies are taking place and that we are moving towards a cookieless future. Is this something marketers should be afraid of? In this episode, Louis Cohen argues otherwise by presenting the ways companies can leverage by mindfully managing data. He tackles how the tools to thrive exist, but companies need to know how to piece them together. Tune in! Connect with Louis Cohen  | Follow us on LinkedIn

The scientific method helps in solving various problems and for Brooke Melia, it meant merging her data-centered left brain with her creative-obsessed right brain, which allows her to think through customer interactions holistically. In this conversation, Brooke shares Matterport’s approach to ABM campaigns, which focuses on driving results through a combination of using various channels and personalization. She also mentions that having a scientific background helped her identify problems and hypotheses, conduct research, and execute targeted campaigns. She adds that it is important to keep testing campaigns constantly to ensure success. Listen in! Connect with Brooke Melia | Follow us on LinkedIn