Sales and marketing need to be aligned at a high level but also be aligned on the specific tactics or campaigns or accounts targeted to maximize impact and success. Tracking sales growth is critical in making the most informed decisions about where to allocate your resources. It's important for both sides to feel supported and work together as a team, not just go their separate ways. The key is to align strategy with execution and navigate the complex challenges of running a successful business.
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OnBase: Smashing Sales and Marketing Misalignments