OnBase: Smashing Sales and Marketing Misalignments

Scaling Go-To-Market requires strategy and further consideration of the variances in regulations and compliance measures. In this episode, our guest, Bas Paumen, discusses the tactics and shares horror stories in dealing with this transition. He emphasizes the importance of due diligence and contingency plans in the process. Ultimately, the goal is to elevate the consumer experience. By being closely involved with the customers, defining the rate of satisfaction, expectations, and call-to-action become easier. Connect with Bas Paumen | Follow us on LinkedIn

How do we ensure an amazing customer experience in this day and age? In today’s episode, Robbie highlights the significance of using technology to personalize and optimize the systems for better delivery of customer expectations. Listen in as he discusses the necessary tools and strategies. Connect Robbie Freeman | Follow us on LinkedIn

To get buy-in for anything, a strong business case is necessary. The way to do this is by understanding the value proposition, and genuinely understanding our customers and their needs. After acquiring the critical information, we build a narrative around it and present it to the team. Through this, the way to execution becomes clearer as those involved are now vested in the success of the project. Connect with Lubaina  | Follow us on LinkedIn

Are you struggling to keep up with the ever-changing technology, economics, culture, and movements in the world? It can be hard to stay on top of all these changes while still selling to customers effectively. But according to Dillon Nugent, VP of Demand Generation at Khoros, it’s not impossible. In this episode, Dillon recommends that companies get their customers involved at all levels of their business, create a dialogue with them, and make sure they are constantly learning and keeping up with changes in the industry. Connect with Dillon  | Follow us on LinkedIn

Join us in this episode and learn how to leverage advanced analytics for your business! The reason Viswanath Srikanth pursued a career in analytics. What is “cross channel diligence,” and why is it important? Connect with Viswanath Srikanth  | Follow us on LinkedIn

This episode of Sunny Side Up provides a definitive rundown on the magic behind MEDDPICC. David Weiss, Regional Vice President of Sales at Seismic, breaks down the acronym and explains its applications. He is passionate both about helping sellers reach their full potential and hitting their goals. With his focus on creating a lasting impact on clients and forming partnerships at all levels, David uses targeted gap analyses to create effective, groundbreaking solutions (about which you can learn more from his Psych & Sales Podcast). In addition to explaining the MEDDPICC sales qualification methodology, he also shares speedbumps that can bog down the process and foundational MEDDPICC elements essential to a successful implementation. Hint: Knowing your pain points and decision criteria are the critical first step. Our guest also offers up some resources for further reading. Connect with David Weiss  | Follow us on LinkedIn

In today’s episode, Karl talks about Gigamon’s goal of simplifying and securing your cloud infrastructure. He covers the challenges that cloud visibility is facing and how their solutions can address them all. Gigamon offers the “industry’s first visibility and analytics fabric” that paints an understandable and consistent image of your hybrid multi-cloud network. Connect Karl Van den Bergh | Follow us on LinkedIn

In this episode, Jeremy Foster talks about cross-functional collaboration’s do’s and don’ts. He breaks down what cross-functional collaboration is, his framework for it, and how he prepared himself to become a cross-functional leader. Jeremy also shares the challenges and opportunities he’s come across during cross-functional collaboration and how to leverage a project management organization (PMO) for success. Connect Jeremy Foster | Follow us on LinkedIn

In this episode, Timothy Humphrey talks about driving data adoption. He breaks down what a data platform and data services are, how to help your customers adopt your data platforms and services, the top “land mines to data adoption” you should be aware of, and more. Connect Timothy Humphrey | Follow us on LinkedIn

In this episode, Nielsen’s Tina Wilson talks about the shifting sands of consumer behavior and measuring ROI as power shifts to consumers. She shares her perspective on how consumer behavior and marketing tactics have changed since 2000, avoiding overwhelming consumers, the differences and commonalities between B2B and B2C buyers’ journeys, what technologies marketers are using right now to help them make decisions, and much more. Connect Tina Wilson | Follow us on LinkedIn