

WTF Gym Talk
Stuart Brauer
WTF Gym Talk is a no-BS resource on how to run a successful business in the fitness industry. My content combines humor, education and entertainment.
If you're tired of the same vanilla podcast content on growing your gym, then you'll def. want to tune in.
If you're tired of the same vanilla podcast content on growing your gym, then you'll def. want to tune in.
Episodes
Mentioned books

Aug 23, 2018 • 7min
Don't Hate On Vacations
I used to think that vacations were for 9-5ers and people who hated their work.
I used to think that taking a vacation was a sign of weakness as a business owner.
But that perspective has changed.
And my hope for you is that you get your business to a place where vacations become testaments to the awesome job you've done building an actual business.

Aug 22, 2018 • 40min
Mike Michalowicz, Clockwork
Mike is the author of some of my favorite biz books:
Profit First
Pumpkin Plan
Surge
The Toilet Paper Entrepreneur
His newest book, Clockwork, dropped on Aug 21st and he was gracious enough to come on the podcast and discuss how to remove yourself from the DOING of the business and get into the mode of DESIGNING.

Aug 14, 2018 • 11min
Cancellations Suck. But They Can Suck Less.
I believe in a few core tenants when it comes to handling cancellations, the policies surrounding them and what to do with that incoming data.
Enjoy.

Aug 13, 2018 • 13min
Do You Actually Own Your Biz?
My guess?
You may not.
It may actually own you.

Aug 10, 2018 • 11min
Thank You For The Inch
Take a moment to thank anyone who has ever given you an inch during your journey as a business owner.
Regardless if that's financially, emotionally or mentally...anyone who has given you that extra little something that allowed you to turn an inch into a mile.
Tell them you love them. Tell them you appreciate them. Tell them you hope to return the favor to someone else who needs an inch.
Do it now. Cause tomorrow ain't promised today.

Aug 7, 2018 • 8min
You May Be Full Of Shit
If is underperforming and it’s causing you to sacrifice happiness or creating grief in your life...but you still find time to spend 5 days at the CrossFit Games or take another vacation with your fellow yogis...then you my friend are full of shit. Let’s talk about.

Aug 2, 2018 • 10min
Why I Keep My CrossFit Affiliate, But Don't Use The Name Pt. 2
Recently I was requested to elaborate more as to why I still pay $3000/annually for my CrossFit affiliation, but I refuse to use the name in any marketing language, signage, etc.
I had done this once, but sure...I'll dig into it deeper. Hope this helps clarify.

Aug 2, 2018 • 1h 4min
SweatNET
***I apologize for the poor audio....but shit happens***
Instafamous.
It's the current celebrity status that brands are searching for and they generally don't know where to start.
In the fitness industry, if you look hot in yoga pants, you can have a pretty descent following and make some good money posting for various brands.
But what if you used those powers to create something bigger? Something that created collaboration amongst all the fitness brands in a city vs. competition?
That's what Erin, Grace and Tom have done. And as a SweatNET supporter...I'm beyond impressed with what they've already done and very optimistic about their future.

Aug 1, 2018 • 1h 14min
Clayton Ferrer, Rigquipment Finance
Money.
We all need it to start our business. When we get some, we typically spend it. Which means we need more.
Clayton Ferrer, owner of Rigquipment Finance flew down to Charlotte, NC to kick it with me at Urban MVMNT and jam on the financial side of the microgym industry.
His company lends money to gyms + studios who need it...who can show they are going to use it wisely and pay it back. Equipment, interior design upfits, etc.
I highly recommend taking a listen as we jam on the typical boring aspect of business (the math) in a very non-boring way.

Jul 31, 2018 • 14min
Math vs. Design
The longer I’m in this game the more I realize how much of both ends of the spectrum with design and math we need to have.
The math is what helps us run a great business, know our numbers, plan for the future, logistics, etc.
The design allows us to make emotional connection with others, create the infrastructure to our organizations, build amazing spaces, etc...
My thoughts these days reside around the design more than the math. Here's why.