WTF Gym Talk cover image

WTF Gym Talk

Latest episodes

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Jan 24, 2018 • 7min

Branding Outside the Box

Here’s my thoughts on something...stop writing blogs and making fitness videos to attract clients. Stop doing what everyone else is doing...give something like this a try instead
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Jan 23, 2018 • 8min

PT For Coaching Development

I’m obviously a fan of the PT first method for on-boarding new clients, but there’s another reason I think it’s so beneficial - coaching development.
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Jan 19, 2018 • 8min

All You Can Eat Buffet

Don’t treat your gym like an All You Can Eat Buffet. Listen, take my advice and start coming at your clients with an A La Carte menu.
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Jan 17, 2018 • 9min

Re-Evaluate Your Pricing

I’ve got a favor to ask - please reconsider your worth and what you’re asking in return from your customer.
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Jan 16, 2018 • 5min

Response to Blue RidgeCF Video

So an Instagram video that Blue Ridge CF posted got some serious blowback within the past 12 hours and thought I’d comment on it. Here’s the link if you’re unaware http://wlos.com/news/local/gym-owner-apologizes-after-controversial-instagram-video
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Jan 14, 2018 • 9min

Touchpoints For Prospects

How are you communicating with your prospects before meeting them face-to-face? Most of us are using some combination (hopefully) Of email, text message and video message, phone call, Facebook, etc. Here’s the rundown as to how I recommend you conduct these touchpoints with your prospect before ever meeting them in person.
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Jan 4, 2018 • 14min

Coaching Development

Developing your coaches is quite broad topic but I try to break down my favorite practices in creating a team of coaches that truly represent your brand and that you’re proud to leave your clients in their hands.
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Jan 3, 2018 • 12min

Permission to Give Advice

Here’s why I have the permission to give the advice I do...
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Dec 29, 2017 • 11min

Break Something

“If it’s not broke, don’t fix it..” Is a saying I use quite often, but I don’t necessarily agree with it. There are aspects of your business right now that are currently working, they are allowing you to survive… But they are not allowing you to thrive. They may not necessarily be broken, but that doesn’t mean they cannot be improved.
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Dec 21, 2017 • 10min

Focus on Staff, Not Clients.

On this rant I discuss the importance of realizing that you are there to service your employees, not your clients.

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