WTF Gym Talk

CrossFit Awaken was nice enough to shoot me over a video on how he's used his 30 Day Goal Board to generate new revenue. So I figured I'd chime in and help enhance that strategy.

I'm all for stealing. All for it. What I think is fucking lazy is plagiarizing word for word or play by play something. I don't even care that you took something from someone else. That's not what bothers me. What bothers me is this is a huge tell that you are going to get crushed in this game if you can't spark your own design + creative part of the brain. Steal to spark inspiration, but then make it your own.

Sit down in a quiet place where you can think uninterrupted. Write down all the things in your business you wish you would have done differently. Circle all the items that are still possible to change. Get off your ass and change them.

Patience is a layup piece of generic business advice that can be given to almost all dilemas you face as an owner. But let's break it down to specifics in the microgym industry.

Craig is my kinda guy. Loud. Honest. And actually knows his shit when it comes to the fitness industry. As someone who started exploring the business model of CrossFit back in 2005, it's really awesome to talk shop with a guy I looked up to since his infamous CrossFit Journal video dropped back in the day where he started explaining the business side of this microgym explosion. So sit your ass down and take notes. This one is solid.

Are you coach/instructor at someone's gym and you're looking to jump ship and start your own gym? I've got you covered.

A question I get too often...unfortunately... "How do I handle those clients that are just a pain-in-the-ass?"

How many gym/studio owners feel like they should be getting more referrals? Most. Probably you included. Here's the crux of the issue that I think you're overlooking.

Detour Athletics and Frazier Fitness LLC dropped a few questions, so I figured I'd make time during lunch to answer them. "Do you outsource your marketing for Urban MVMNT?" "Should I puruse a garage gym or go straight for brick + mortar?" Thanks for the questions fellas.

Had a few gym owners send in some questions that I address here. Thank you guys for the questions regarding professionalizing staff and creating full time positions for staff.