"It's the magician, not the wand." This is a phrase I've used all throughout my coaching career and it rings true especially for business owners. It's not your equipment, location, marketing tactic, fancy this or that....it's you. You are the difference maker, you are rainmaker. Start betting on yourself vs. the auxiliary items that you may be associating with success.

Knowing the mindset of your prospect when you are engaging with them for the first time is a must. If you can't get understand thought process of someone looking to buy from you, then I highly doubt you'll be able to solve their problem and sell them your services.

I’m not looking to recreate the Intramural Open or FNL - that’s been done and done really well. What I want is for you to really evaluate the other revenue benefits of the open, outside of community.

Not really. I obviously don’t want you to stop doing the things you love. However, I do want you to realize that your job as a business owner is to replace yourself. Even within the roles that you absolutely love, it may be critical for you to find a replacement.

The microgym isn’t oversaturated. You just may just be unoriginal as fuck. And there is definitely a huge abundance of supply of unoriginal gyms doing the same shit as the guy down the street.

Nathan Holiday, gym owner and creator of the Level Method - aims to help coaches and clients create a seamless progression in physical capacity that is measurable, observable and repeatable.

Alex Hormozi, owner of Gym Launch - a company known for their 6 week challenges & client acquisition services. Highly discussed and debated with affiliate owners as everyone is digging for leads in a world of FB marketing ,Click Funnels and landing pages.

Two questions will tell me everything I need to know about your business: How long has your most tenured employee been with you? How much do they make?

The one revenue stream most gyms are not talking about - rent roll. Having a tenant or leasing out space is probably more of a possibility than you think.

I drop in to as many gyms as I can when I travel. Not cause I really care about improving my fitness, but because I like seeing how we are all doing our thing. Here are some of the things I’ve seen in my visits that I hope none of you guys are guilty of...and if so, no worries - good news is you have the power to change it.