WTF Gym Talk

One of my favorite interactions with microgym owners is having them on-site at Urban MVMNT. I get a chance to share what we've created here and then I get to learn about where that gym came from, where it is now and where it wants to go. Recently, Sean Eaton, owner of Crossfit Core Fitness, came through and we got to jam on the entire spectrum of scaling a gym, implementing PT First, continuing ed for coaches and more.

During my time at the 2nd annual Iron+Mortar Summit, I had the pleasure to speak alongside James Fitzgerald + Jim Crowell with OPEX. In our small group intensives with the participants, I was asked my thoughts on the OPEX model and the delivery vehicle of fitness that is Individual Design. I have gone through the CCP courses, I've had Jim + James on my podcast and I've had the immense pleasure of watching their network grow into what it is today. That being said - I am NOT a representative for OPEX, nor do I speak on their behalf. This is merely just one man's opinion. For more information, straight from these guys, please visit www.opexfit.com

And I think one of the biggest internal Mark Kane plays we will see you in 2019 our gym is creating internal podcasts for their current membership. In this episode, I layout my thoughts and strategies as how to best execute this.

This is an old one, but I found it in the archives and I don't think it ever got published. So here ya go. How to sell "experienced" CrossFitters on the PT First model via a "test out"

Are feather flags effective outdoor marketing? What are the downsides to only paying employees hourly? Do I have any thoughts on the MadLab Group's performance based compensation belief? ...watch the video. it's all in there.

The amazing crew over at Sweatnet Charlotte + I have been working on bringing together studio and gym owners in our city. Creating a venue where we can all collab, commiserate, share best practices and work together to build better businesses. This is a lengthy one, but I gurantee it's worth the watch. It's also uploaded on the podcast as well if you don't have 40 minutes stare at a screen. Here's the biggest takeaway: Do this in your city. Be a leader. Start a movement. Build something bigger than you. It's worked well for me.

Rachele is a badass. Lawyer. Entreprenuer. Cancer Survivor. Team USA Aquathlon. Triathlete. Mother of 5. The list goes on. But what I'm mostly interested in with Rachele is her knowledge in helping gym owners understand the type of IP (trademarks vs. copyright vs. patent), understanding non-competes and creating membership agreements that won't leave you holding the bag. You'll enjoy this one.

My dude Mike Archangel from Archangel CrossFit in AZ came through with a question regarding head coaches - What are the duties/responsibilities of a head coach? How many hours should your leadership team players be working/week? Sure, Mike. I'll give it a go.

Don't build the gym or studio YOU would love. Go beyond that. Building something that initially and prominently serves you first is going to prove to be a very expensive & unsuccessful endeavor.

the video of this on my Facebook biz page is def. better...but you'll get the idea.