Inspired from Traction by Wickman, what are your 3 Uniques. What are the 3 things that separate you from your competitors? You should have 3. And if you can't identify them or if you think that your coaching, community and programming are your 3 uniques...you need to listen to this.

Owning a business is all about fucking up and taking a loss, an "L". Show me someone who has 0 marks in the L category and I'll show you someone who is full of shit or someone who is about to crash and burn. Fucking up is REQUIRED to be great. Winning isn't endearing. Success is endearing.

This is a follow up to Sales Psychology Pt. 1 that I published several weeks ago. For most of my gym owners, the biggest issue with sales is simply asking for the money, or even addressing it during the consultation. This is where I typically go in the opposite direction of other sales training gurus. Take a listen and see if this doesn't change your mindset during the sales process.

One of my favorite guys in the fitness space joins me to jam on the microgym scene as he sees it. Lots of good info. Listen and learn.

Not a big fan of the term consultant, mentor, business coach, etc. I resonate better with "problem solver". And while I do this for a living, there are several other ways you can help solve your business problems without hiring a coach. Regardless of how you choose to get help, take a listen and let me tell you about my problem solvers and how they've helped me create the businesses I have now.

Finding quality employees is difficult. Keeping them is even harder. Today I jam on how to identify the right players using the GWC method and then dive into how to keep them. Take notes.

In the past year I've coached over 30 gyms through effective price raises. Cancellation rates b/t 3-7%, avg. revenue growth 26% and 100% growth in experience and maturity for the business owner who had a hard time seperating the emotional and rational side of owning a business. This past week - I raised prices on my clients. Not at my gym, but my consulting clients. It sucks. But I realize that even though I'm extremely emotionally attached to them (more than you could imagine), I owe it to my business to put the business in a position to succeed.

One of my all time favorite interviews...and I barely spoke (weird). Mike has built 3 successful CrossFit affiliates in MN and then, at the peak of his success, realized there was a gap in the market and created Alchemy 365. This one you don't want to miss.

Are you A CEO or a Coach? You may be both. What are you currently doing to un-handcuff yourself from working IN the business so you can work ON the business.

I don't like the term marketing or advertising. I prefer Story Telling. I believe with the social media platforms we have access to today, it is a true representation with how we turn prospects into customers and customers into raving fans. If you haven't ready StoryBrand by Donald Miller, I highly recommend it. This podcast was inspired by his book. Hope you find it helpful.