***I apologize for the poor audio....but shit happens***
Instafamous.
It's the current celebrity status that brands are searching for and they generally don't know where to start.
In the fitness industry, if you look hot in yoga pants, you can have a pretty descent following and make some good money posting for various brands.
But what if you used those powers to create something bigger? Something that created collaboration amongst all the fitness brands in a city vs. competition?
That's what Erin, Grace and Tom have done. And as a SweatNET supporter...I'm beyond impressed with what they've already done and very optimistic about their future.