WTF Gym Talk

Dr. Brian Strump is currently my only return guest on the podcast.  Maybe that's cause he literally owns the gym a few miles down the road from me and I have easy access to him - maybe because he's a smart motherfucker and I like talking to those kind of people. Either way, since our last podcast together, Brian has been busy working to help entrepreneurs in the clinical space (chiro, massage, etc) as well as other service industries.   Enjoy! 

The controversy surrounding the legitimacy of companies that sell the "members on demand" marketing play via duration based fitness challenges has been a hot topic of the past few years.  The most popular of these marketing companies, Gym Launch, typically is the center of these hot debates. I asked a few microgym owners who are former clients of this company to come on the podcast and give their opinion on this marketing/client acquisition system and what it ultimately did for their gym.   While this isn't a hit piece of Gym Launch or any of these marketing companies (I've had several of them on my podcast/content), I do think it's important to hear the other side of the conversation that doesn't sound like "OMG, I just got like 600 leads and made eleventy million dollars in 3 hours #hustle....or whatever they would say. Just listen. 

Sydney lives and works in the fitness industry just like I do - in Charlotte, NC.  But she went about her career growth in a much different way than most microgym owners have.  What originally began as a quest to start her own gym, quickly detoured and turned into developing a YouTube channel where she would post full-length workout videos for anyone looking to get fit at home.  And it worked.  Like really fucking well.   Her workouts videos get ~400,000 views on a regular basis and she's completely flipped her traditional gym owning dream into a digital online presence.  We dig into her background, starting a YouTube channel and how microgym owners can start to create a digital revenue stream

Julian Bryant almost appears to be another one of these douchebag Click Funnel gurus selling a dream to microgym owners... But he's not. Yes, he's a marketer.  Yes, he knows how to use funnels, create landing pages and run successful Facebook ads - but his story is actually the most interesting part of this equation. From a traumatic injury turned drug addiction turned gun violence turned serious prison time - this guy has lived more lives in his years on this earth than most of us will ever hope to live. His story is human and beyond interesting to me.  What he now does for gyms (and is currently killing it for CFT Fitness - a client of mine) makes this the total package conversation for this podcast. Facebook @julianbryantx2 www.themilliondollargym.com 

How many dead people still have accounts on social media? Are graveyards really a wise utilization of our precious land resources?  Why the new homepage on Urban MVMNT is fucking dope and genius.  Did I just get lucky with having CrossFit + SouthEnd at the right place at the right time???

John Swanson, successful microgym owner of the Fast Factory, creator of the Granite Games and biz coach via Factory Forged had a question for other gym owners and asked me to weigh in... How to go about changing your fitness model up on your membership - how to get the members to understand the WHY behind it and the risks involved...

Had a question come in from a microgym owner who is currently contemplating changing his entire business structure but he’s scared to death to make the move. He asked me how I came to being fearless when it comes to making hard changes, where the end result is unknowable.

A podcast about drugs, club nightlife in NYC, murder and oh yeah, owning a microgym. That's what you're gonna get on today's podcast with Vincent Miceli, the owner of The Body Blueprint in New York City.   An established entrepreneur who has a background that you don't commonly find in the fitness space.   The audio on this one is a little rough again (I apologize, this was recorded before we fixed the issue).  But still worth the listen! 

For most of the microgyms out there that are running a group fitness model, that will be your biggest revenue stream. Then (depending on the model), personal training should be the next largest part of the pie. Throw in some nutrition + retail and that's pretty much the current day status quo. HOWEVER...I think there is a new revenue stream that is already here for some of us...but most of you are probably naive to it....good thing you have me to lead you to the light. 

Jason Ackerman is a former CrossFit affiliate owner. A current member of CrossFit HQ Seminar Staff. Owner of Own Your Eating (online nutrition coaching) and is currently writing a book... We get into the in's and out's of owning a microgym, jam on the concept of writing a book from scratch and some other random shit I can't remember - but trust me, it's worth a listen. @ownyoureating