WTF Gym Talk

We jam on the trending documentary on Netflix that looks at that FYRE Festival (which was a huge marketing campaign that turned into the largest musical festival scam in history) ...we comb through the messages both branding + marketing related that microgym owners can take home from learning about this event rise + demise Thanks for listening! 

Is your business struggling because you don't have any full-time help to ride shotgun with you as you grow this company? Do you have part-time coaches (based on intent, not hours worked) that are not going to help you get across the finish line because they have other life obligations that come BEFORE your business? Then give this shit a listen. 

Threesome time with Will Lanier + Chloie Jonsson. Will and Chloie are traveling the company with a handful of others to speak on the topic of creating a higher level of inclusiveness for the LGBTQ+ community and create a safe conversation for business owners to ask questions and learn about this growing sector of the CrossFit community. 

You call yourself an entrepreneur, a visionary... You claim to be a problem solver and designer... Yet, in reality you just want someone to tell you exactly how to do it to be successful. Maybe you weren't meant to open your own gym? Maybe you should have just franchised some other guys dream?

An update podcast on a few things I've had going on, some news and awesome lineup of new podcast that will be dropping...

My new favorite quote and here's why...

Microgym owners talk about Facebook in two facets:   - they admit they know nothing - they think they know it all No doubt that a small percentage of my brethren know their shit when it comes to FB ads, but let's not pose... ...most of us are just headline readers.   We think because one guy has a conversion based ad that goes to a landing page for a 6 week challenge, that this is only way to generate leads. I've got a surprise for ya. It's not.

Retail is one of the last pieces of the puzzle.  Plenty of more important elements of owning a microgym should be addressed before it - but once you've got a solid grasp on those, I do recommend putting some energy into this very viable revenue stream.

Head over to my YouTube channel and a Facebook business page to get the full video review of the torpedo.

My man Sean Pastuch, founder of Active Life Rx, came on the podcast to jam and we went down a rabbit hole of creating a social media presence that will not only make you money, but help with your hyperlocal virality + how to start thinking of your social media strategy at a higher level.