Most people know Kelly Starrett, founder of the The Ready State, for his amazing work in the world of mobility and bringing that entire frontier to the mainstream fitness consumer. ⁠ ⁠ However, my admiration of this individual is centered around the catalyst that really give his empire it's genesis...he committed to 365 daily, unique pieces of content and uploaded to YouTube.⁠ ⁠ He was educational + entertaining.⁠ ⁠ The videos were shit quality, but profound with knowledge on improving human movement.⁠ ⁠ Being a pioneer in fitness-based content creation game allowed him to build an empire with @sfcf, from humble beginning to a successful brick + mortar microgym.⁠ ⁠ However, COVID changed all that.⁠ ⁠ Kelly and I jam on all this in today's episode.  I hope you enjoy the interview. ⁠ Follow The Ready State on IG @thereadystate 

Matt Simpson is an accomplished trainer out of the UK who has garnished the spotlight in primetime documentaries and most recently by the masses of social media after he made a misguided post for his current gym employer.  Matt and I jam on the delicate nature of social media and humans these days, where we get deep into the psychoanalysis of what causes the rage we see on in the comments section far too often.  I'm beyond impressed with how Matt handled this situation and hope you enjoy our jam sesh. @mattsimpt

On this episode, I sit down with Emily Lasko who has lived multiple careers in the fitness industry during her short tenure. She worked her way through the Orangetheory corporate ladder to become a leading Studio Manager, learning the in's & out's of a polished franchise business. Then she would take a marketing & brand developing role with her home gym, CrossFit Grandview, to help them launch their online fitness service. And now her career has taken her to an emerging market, the rise of high-end fitness facilities within residential communities & apartments. Emily is legit AF and I think she's got a ton of experience and insider tips that could help you - Enjoy! You can reach Emily at @coachlasko and www.coachlasko.com

This is a big day for me. I evolved from a successful CrossFit affiliate back in 2017 and created something unique in the market place. Microgym owners have come from all over the world to see how we were taking advantage of the 'white space' in the market and filling a huge gap in between the Orangetheory Fitness models and CrossFit.  Well, we were well underway into our franchise journey with COVID-palooza hit.  So now, we have to pivot. What would have cost you $250,000 previously as a franchisee is now available for a fraction of the cost as a licensee. Head over to our licensing page to learn more and apply.

In this limited series segment of the podcast, I interview former gym owners who have transitioned from owning brick & mortar gyms, to now becoming online digital marketing gurus. You know the ads - the ones where a guy is standing on stage with a golden plaque, with gimmicky ad copy that brags about their ability to give your gym "superpower" and "fill your gym with 349 leads by lunch!". Well, I wanted to know what caused that transition? If you were so successful as a gym owner, why move onto the digital business coach world? What makes your guru skillset any different form the hundreds of other guys in our newsfeed? So please, take these conversations with an open-mind and I just want to give props to guys who accepted my invitation to be on the show and answer the hard questions. 

In the next several months, you'll be hearing a lot of content from me that goes beyond the scope I typically discuss - fitness programming & design. Don't worry, the business content isn't going anywhere - but I'm looking to get the conversation started for a better way for barbell-biased gyms to train their clients, run a group fitness class with high operational capacity and even higher profitability.  Please let me know your thoughts and thank you for listening. 

On this segment of How I Broke This, I interview Chad Curtis - the co-owner (with his awesome wife Melissa) of Kinetix. Chad shares his failure as a microgym owner who has been through it all since 2010, when he left his teaching job to open up his gym.  From getting into shitty lease situations, developing a "clubhouse" style gym in the early days and a bit-too-fast-paced rebranding scenario has taught him many lessons...and hopefully you can too.  Big props to my man Chad for coming on the podcast and being open, raw and real.  

In the final installment of this five part series, I'll be reviewing (at a high level) a 5 point model that I teach within Microgym University. Today's episode with focus on CONNECTING with your members in ways beyond what we've traditionally done pre-COVID.   Want to level up your education as a business owner in this industry? Interested in working smarter, not harder?  Then enroll in Microgym University - the only online business school for microgym owners. 

Looking at how I think of my own content evolution within WTF, I'm going to share some insights regarding how you need to be thinking about your content for your microgym. 

And I know how to do it....listen up.