WTF Gym Talk

A rough draft of a thesis I'm working on that surrounds the concept of the business you CURRENTLY own vs. the business(es) you'll ULTIMATELY own. 

Another Road Trip podcast where I go long form on a series of QnA that you awesome fuckers send in.  Enjoy. 

I'm in the market for a new car and a recent sales experience with Tesla prompted this podcast episode.  Enjoy.

In another monolouge rant, I talk about how I look at using member management software, which platforms I recommend and how I utilize the intricate features of the software we use at Urban MVMNT to help us manage KPIs and sales objectives. 

I doubt the majority of owners are thinking of their "free trial" or 21 days for $21" to this level.  I hope it helps you reformulate your offers so that you're getting them across to the right avatar and they are satisfying for the economic engine of your microgym. 

Saying you want to create your own belief in fitness is not enough. Wanting to move away from CrossFit, or HIIT or whatever is not enough. You actually have to create something that you can sink your teeth into. That what I did with Urban MVMNT and this podcast dives into a bit of the programming side of that. Enjoy.

In this episode of Shoot The Shit, I'm honored to jam with the one and only, Kelly Starrett . Kelly is a behemoth in the fitness industry.  He's a physical therapist who became the most successful SME course instructor in CrossFit history.  And it all started on the back of 365 days of dedicated YT content where he launched the Mobility WOD Project.  These homemade videos that taught fitnessers how to get out of pain and improve range of motion eventually became what is known today as the The Ready State which provides education and certifications for coaches all over the world. Kelly has also been brought in to work with professional sports teams, presidential administrations and some of the largest tech firms in teh world as everyone wants to get in on the game of human performance. I hope you guys enjoy this conversation as much as I did. Ladies and gentlemen,  Kelly Starrett

If you're considering making serious changes to how your business operates, who it markets to or how you deliver your fitness - this episode is for you. 

This podcast explores the challenges of the 'Coach For Life' idea in the fitness industry, emphasizing the importance of specialization and finding unique ways to differentiate oneself. The speaker questions the feasibility of sustaining a career as a lifelong coach and explores the comparison of coaching for life to other professions.

This is an effort I truly believe should not be a priority for your microgym. If you're continuously working to try and come up with the 'latest and greatest, there are some things you need to consider...