WTF Gym Talk

Someone recently shared a podcast done by Alex Hormozi, founder of Gym Launch and an infamous character in the microgym marketing space. I've had Alex on the podcast before and regardless of how you feel about his business methods, 6-week challenges, etc...You can't deny the elite business acumen this individual possesses.  Additionally, he also has some pretty incredible EQ (emotional intelligence) regarding relationships that I tend to agree with...

I was writing up an article for my re-vamped newsletter, WTF Weekly, on what I consider to be the dark horse of the fitness franchise scene: MADabolic. So I dialed up my buddies Brandon Cullen and Kirk DeWaele (co-owners) and jammed on the rapid growth they've experienced in the past 18 months (adding 49 locations!), the struggles they've faced and why exactly do they think it is that most people in our industry have still never heard of them? If you're not subscribed to WTF Weekly - get to it. 

You work hard, but you're probably not working smart. At least not as smart as you could if you had a better understanding as to how businesses like yours (but slightly different) within the fitness industry operate. I'm 100% that most of my success in this industry came from NOT standing still. Not staying within my four walls. Actually going out there and learning what other brands/models were doing - not because it's how I wanted to operate, but because I knew that knowledge would make me a better owner. So do yourself and your business a favor...GROW your perspective on the industry and you'll GROW your business. 

Do you know the popular jump rope brand, RPM? Two brothers (Shane + Josh Rogers), who got started with CrossFit back in the OG days (PRE-Bok) and even owned an affiliate until recently, have exploded in the functional fitness market with their premium RPM jump ropes. However, they had large plans to create a remote community and improve the at-home fitness model by combining equipment kits with amazing digital workouts.  And this project is called ATOM...and it's coming soon.   You should pay attention and consider if this is something you'd want to offer your membership. https://rpmtraining.com/pages/atom

Justin McClintock is a city-dwelling Philly guy who walks over a mile to Subversus Fitness where he is NOT the owner...he's the Director of Programming and a Senior Coach. He coaches a very small amount of classes monthly and when he's not performing his duties for Subversus, he's cranking out content for his online programming business FEEL STRONG FITNESS.  Justin and I jam on what it looks like to generate a desirable income in this industry without the headaches of actually owning the brick + mortar business, creating content for your own business while working in another and more. Enjoy. 

In this episode, I break out a few different examples where a microgym would want to operate a high, low or even negative profit margin. Which one best first your model? Enjoy.

A high-level overview of a few strategies that you could deploy if owning commercial real estate via your microgym is part of your wealth plan, but you currently can't fund the project 100% yourself.

Hensley is one of the badass women leading the charge in providing business consulting to the boutique fitness world - a realm that has historically been dominated by men.  I first heard of Hensley on @madabolic's podcast (Playing Guilty) and was jazzed up to her have come on and share her impressive resume in the boutique fitness space and learn more about her consulting firm, @hefc.co.  Enjoy!

Cooking up a new content idea that I'd like to put together, but I need to see if there's a market need for it. Thoughts? 

A nice little monologue where I riff on the idea of using the term "Athlete" to describe your group fitness customers.