WTF Gym Talk

Two metrics of retention that are often misunderstood and often not appropriately analyzed within a microgym.

Continuing this series were I review the 7 elements of Primal Branding (an awesome book by Patrick Hanlon).  Today we'll review creed, why you need two different types and some examples to get your creative juices flowing. 

In this 7 part series, I'll be reviewing the elements of every successful brand as laid out by Patrick Hanlon in his book, Primal Branding. For an visual, deep dive as to how to leverage this information for your microgym - check out https://microgymuniversity.thinkific.com/ and get enrolled! 

Stress is a part of life. In fact, you could argue that one of the goals of life is to put yourself in situations to experience stress and then learn to adapt and overcome. In this episode I share with you guys a very transparent look at how I manage stressful periods in my life - both personal and business.

Lead nurture has been a big topic of interest for me as we build out new Microgym University courses, but on this particular episode I wanted to explain how I've coached other microgym owners to get the sale 90% closed during the lead nurture process. 

This is probably one of my biggest pet peeves from other microgym owners. 

Coming from someone who has diversified their revenue several times, I've got some insight as to why most of you may not be ideal candidates for this business maneuver. 

During the first weekend in October 2021, my microgym was broken into and heavily vandalized. Don't worry, everything is back in orderly condition and we are back up and running - BUT...it did further a thesis I've been feeling out in my brain recently regarding how I view the brick and mortar business moving forward. 

I recorded this episode with Joe Tebaldi, founder of www.flexx.co, like two months ago, but I'm a piece of shit content creator and totally forgot to upload it. So here it is, in all it's glory.  Joe and I dive into what it means for us to achieve "success", how we define it and the social constructs that we believe are in place to either support or hurt your efforts.

Two types of owners: 1.  Those who make mistakes, learn and quickly pivot. 2.  Those who dwell, leading them to more mistakes and slowed growth. Don't be the second owner.