WTF Gym Talk

A high-level overview of a few strategies that you could deploy if owning commercial real estate via your microgym is part of your wealth plan, but you currently can't fund the project 100% yourself.

Hensley is one of the badass women leading the charge in providing business consulting to the boutique fitness world - a realm that has historically been dominated by men.  I first heard of Hensley on @madabolic's podcast (Playing Guilty) and was jazzed up to her have come on and share her impressive resume in the boutique fitness space and learn more about her consulting firm, @hefc.co.  Enjoy!

Cooking up a new content idea that I'd like to put together, but I need to see if there's a market need for it. Thoughts? 

A nice little monologue where I riff on the idea of using the term "Athlete" to describe your group fitness customers. 

This is the 6th episode of Shoot The Shit, my long-form conversations with individuals in the fitness industry who are doing awesome things...and with this episode, I flew out to Vancouver, WA to hang out with the founders of Street Parking - Miranda + Julian Alcarez.    Miranda + Julian both have accomplished careers in the sport of fitness and coaching, but their current passion and extremely successful business has been to create an online fitness community by delivering at-home workouts...PRE-COVID.   Their pioneer efforts kicked off in 2016 when they launched Street Parking.   Within one month, they had 700 subscribers to their flavor of residential functional fitness.   Since then they have never had a down month, continuously growing and currently sitting at over 35,000 subscribers - a whole army of humans who turned their garages, livings rooms, backyards, and more into a spot to get in a quick and efficient workout.   We get into all the good stuff about their business model, their personal relationship and running a business as a married couple, and more.    Ladies and Gentlemen, Miranda & Julian Alcarez.   IG @streetparking www.streetparking.com

News out of NYC on Monday confirmed reports that fitness mega brand Equinox (and their owned brands Soul Cycle and Blink Fitness) will now require vaccination proof for all customers and employees. This is my hawt take. 

I'm going to make a strong statement... The vast majority of microgyms will never build the owner(s) true wealth.  However, that doesn't need to be the case. In this longer monologue podcast I discuss how I view achieving wealth through your microgym and how you can start taking action today to get on a proper wealth strategy plan. 

If you're in the microgym industry and you haven't heard of Tim Lyons, WTF have you been doing??? Tim is a self-made fitness entrepreneur, microgym owner, and business coach. While I've known of Tim for a long time, this was the first time we got to sit down and talk shop on the industry at large. Enjoy. https://www.timlyonsjr.com/

Prior to 2020, I had been pushing for more equipment manufacturers to take a more minimalist approach in their gear.   It saves gym owners money and increases their operational capacity. While most of my requests went unnoticed, the truth of 2020 and the pandemic has forced equipment engineering to completely re-think their strategy and has allowed some newer players into the market that are bring some exciting products with them. In that cohort, is Isaac Lewis, the co-founder of Ancore - an awesome cable pully system that can attach to any rig, column, wall, etc. If you've been interested in creating some differentiation amongst your training, you'll def. want to check out their product.  https://ancoretraining.com/

Been wanting to grow your personal brand's or microgym's following??? Do this.