WTF Gym Talk

"Difference of opinion, are the only reason we have anything in this world." - Me I truly believe that recurring, healthy doses of debate amongst your staff is the sign of a quality team capable of having tough conversations. In this episode I go into my thoughts about allowing your staff to challenge your position and how that back and forth in communication can be the thing that takes your business to the next level.

Continuing on with Primal Branding, we are now looking at the fourth element of primal code - Icons. Icons are more than logos and marks, they manifest in many different ways and can be one of the strongest ties to your brand. Enjoy.

That's literally what we did.   Brandon came over to the new STUdio, we drank great whiskey and had an even better conversation. Definitely make sure to check out the new book that Brandon contributed to - Winners Mindset and his most recent article published on LinkedIn where he breaks down the 7 elements of Primal Branding for MADabolic.  Enjoy!

Most of you know that I'm a big fan of the NCFit brand.    T The leadership team over there that I've interacted with has been stellar, including the obvious Jason Khalipa, rockstars like MDV and a guy that I had not known personally until this interview, but I'm honored to now have in my network of colleagues, Gabe Yanez, the Director of Sales + Marketing.   If you enjoy conversations of branding, rebranding and the unseen elements that resonate within the minds of your customers + prospects, grab the link in bio to check this one out.

Since retirement from the microgym industry, I've been pitched a lot of ideas from ambitious entrepreneurs who would like some type of an investment from me, for their thing. Here's why I'm not going to do it. 

I May Be Wrong But I Doubt It is a segment I created where owners in the fitness industry come on my podcast to debate a topic with me that we don't see eye-to-eye on.  Today's episode features Devin Gage, owner of Gage Strength Training in PA.   Devin saw some of my content recently where I was advocating for client acquisition over retention and he didn't agree. But he did graciously agree to come on the podcast and we had an awesome back and forth debate on the topic. Enjoy.  

While LOM (Length of Membership) and LCV (Lifetime Client Value) are critical metrics to understand for retention, they also help out on the client acquisition side. Yes, by knowing your average LOM + LCV, you can now complete your client avatar.  Listen to learn more. 

Regardless of whether you create content, own a brick + mortar service business, or develop products - you've had to deal with 'haters' at some point. With the role public social media conversations play in our lives, it's impossible to create anything or do anything that doesn't garnish some type of negative criticism.  This podcast episode is how I think of this topic.

A growing percentage of the microgyms I work with are not in existence yet.  They are merely a concept within the mind of the founder.  It's my job to help make that vision come to life.   Here's my advice to anyone on this journey. 

Continuing with the 7 elements of Primal Branding, we are now onto rituals - the elements of client experience that are consistent and ultimately expected by seasoned customers.