In this multi-part segment, I'll be unpacking my own experience + journey of buying commercial property and instantly changing my personal wealth and business trajectory.   While I'll be unpacking these topics thoroughly, the natural constraints of a podcast make it difficult to fully deliver all the information I have on this topic. If you're planning on embarking upon this journey yourself and want the guidance of someone who has done this personally and coached many owners through the same process, please shoot me an email and let's discuss your project. stu@wtfgymtalk.com 

Enchanted Ninja Clubhouse of Glory and Dreams. Yes, that's what Mark Fisher decided to call his facility, instead of gym or studio, which are used by everybody. Mark is one of the great branding + marketing minds in the fitness industry that has actually proven his merit through the success of his business that had ~900 in-person Ninjas (their term instead of "member") and now is currently on a path to have 2,000 online "Ninjas" as they pivot in a COVID world.  If you like branding + marketing in the microgym space, then you'll love my conversation with Mark.  https://markfisherfitness.com/

On this episode of Branding With Boris, we break out a brand new show format that we will be sticking to that we think you're going to love. We dive into a non-profit microgym who is creating amazing brand currency in their market, a look at Match.com's amazing marketing play, how to incorporate humor into your promotions and more. If you're in need of brand design work and want to work with the best, head over to metconcreative.com.au where my man Boris does incredible work to bring your brand to life. 

Another episode of Jammin' With Joe where we hit on some of the more relevant topics in our world today - capital building under riot, Joe's predictions on Peloton purchasing Precor, big tech integrating into the fitness space and more.  If your microgym is in need a clean, simple and free solution to get digital content into your member's hands - then you need to check out Studio. https://www.flexx.co/studio-by-flexx

Bruce Williams is a well known fitness-based photographer in the Charlotte, NC area. His work has been all over the CrossFit + microgym scene for years now and we finally caught up to jam on all things photography/videography related. So if you're into hearing two creatives talk gear, business and media - you'll enjoy this.  www.bawphoto.net 

DJ Hillier recently interviewed me on his podcast.  Nothing out of the ordinary for me.   But when I did my homework on him and his show, The Mi-Fit Podcast, I was very impressed.  His guest list was phenomenal and his interview style was authentic. At the end of my interview on his show, I invited him on mine to share the behind the scenes of starting a successful podcast, moneitizing your show and content creation in general. Enjoy. https://www.djhillier.com/podcast

In a three part series with Urban MVMNT's HQ Programmer and Training Director, Deuce, we dive into three unique movements that are all the rage in the average competition driven, barbell-biased group fitness program...but we purposely decided to leave out of our methodology. If anyone would like to come on the podcast to discuss or debate the relevancy of these movements...please send an email to deuce@wtfgymtalk.com and we'd love to jam!

In a three part series with Urban MVMNT's HQ Programmer and Training Director, Deuce, we dive into three unique movements that are all the rage in the average competition driven, barbell-biased group fitness program...but we purposely decided to leave out of our methodology. If anyone would like to come on the podcast to discuss or debate the relevancy of these movements...please send an email to deuce@wtfgymtalk.com and we'd love to jam! 

2020 was year that made it difficult enough for established, successful microgyms to survive...but to invest and startup a franchise location is a whole different challenge.⁠ ⁠ Sure, franchises have the added benefit of providing you guidance, proven system and business support...but no one in the fitness industry fully understood how the pandemic would challenge our business model.⁠ ⁠ However, Cindy Bickman braved the storm and continued moving forward as she opened the first Row House location within Charlotte, North Carolina.  ⁠ ⁠ We sat down and discussed the challenges she faced and talked about the Row House franchise model at length.⁠ Check out rowhouse.com for more details about this awesome brand. 

CrossFit showed up on the fitness scene and completely transformed the industry. Even if you've never worked out at a CrossFit facility, wherever you do train - has probably been very influenced by the CrossFit training methodology. However, along the journey there were instances where individuals created a unique belief in fitness that moved beyond CrossFit. While this was sacrilege to the CrossFit purist, it was a breath of fresh for those of us who believed in creating new recipes with common ingredients. Marcus Filly is an amazing example of somebody who saw fitness through a different lens and acted upon it. https://revival-strength.com/