WTF Gym Talk
Stuart Brauer
WTF Gym Talk is a no-BS resource on how to run a successful business in the fitness industry. My content combines humor, education and entertainment.
If you're tired of the same vanilla podcast content on growing your gym, then you'll def. want to tune in.
If you're tired of the same vanilla podcast content on growing your gym, then you'll def. want to tune in.
Episodes
Mentioned books
Nov 10, 2021 • 10min
My Advice To 'Concept' Microgyms That Are Not Open For Business Yet
A growing percentage of the microgyms I work with are not in existence yet. They are merely a concept within the mind of the founder. It's my job to help make that vision come to life.
Here's my advice to anyone on this journey.
Nov 8, 2021 • 13min
Primal Branding | #3 Rituals
Continuing with the 7 elements of Primal Branding, we are now onto rituals - the elements of client experience that are consistent and ultimately expected by seasoned customers.
4 snips
Nov 5, 2021 • 14min
Length of Membership + Lifetime Client Value
Two metrics of retention that are often misunderstood and often not appropriately analyzed within a microgym.
Nov 1, 2021 • 14min
Primal Branding | #2 Creed
Continuing this series were I review the 7 elements of Primal Branding (an awesome book by Patrick Hanlon). Today we'll review creed, why you need two different types and some examples to get your creative juices flowing.
Oct 22, 2021 • 15min
Primal Branding | #1 Creation Story
In this 7 part series, I'll be reviewing the elements of every successful brand as laid out by Patrick Hanlon in his book, Primal Branding.
For an visual, deep dive as to how to leverage this information for your microgym - check out https://microgymuniversity.thinkific.com/ and get enrolled!
Oct 20, 2021 • 15min
How I Deal With Stress
Stress is a part of life.
In fact, you could argue that one of the goals of life is to put yourself in situations to experience stress and then learn to adapt and overcome.
In this episode I share with you guys a very transparent look at how I manage stressful periods in my life - both personal and business.
Oct 18, 2021 • 10min
Get The Sale 90% Closed By Doing This
Lead nurture has been a big topic of interest for me as we build out new Microgym University courses, but on this particular episode I wanted to explain how I've coached other microgym owners to get the sale 90% closed during the lead nurture process.
Oct 15, 2021 • 16min
Can We Please Stop Doing This As Gym Owners?
This is probably one of my biggest pet peeves from other microgym owners.
Oct 13, 2021 • 14min
Diversifying Your Revenue Is Probably A Dumb Idea
Coming from someone who has diversified their revenue several times, I've got some insight as to why most of you may not be ideal candidates for this business maneuver.
Oct 11, 2021 • 19min
A Break In At My Gym Provided A Fresh Perspective
During the first weekend in October 2021, my microgym was broken into and heavily vandalized.
Don't worry, everything is back in orderly condition and we are back up and running - BUT...it did further a thesis I've been feeling out in my brain recently regarding how I view the brick and mortar business moving forward.
