WTF Gym Talk

If you're not familiar with Alec Blenis, go ahead and look up his World Record title completed in 2021 at the workout Murph.  The dude is a monster from a hybrid athlete standpoint, but his knowledge of exercise science, training, and human performance are second to none.   I asked Alec to come on the podcast to jam with me in regards to concurrent training and how I'm using Tempo Training as a model to prepare for the Chicago Marathon.   Check out his content and coaching options on Instagram @alecblenis

With all the hype around recovery and wellness, especially saunas and cold plunging - should you invest in one for your microgym's client experience?  Would you like to be able to hit me up during the day and ask questions about solving problems in your business?  Good news - you can. I work with up to 40 gym owners per month where we communicate DAILY and have a scheduled monthly call. My goal is to help you during tough times of your business and then to GET FIRED.  I want you to be self-sustaining and not in need of constant business coaching.  So when our work is done, I look forward to you firing me. If this interests you, check this out.  Questions?  Shoot me a DM on Instagram @wtfgymtalk ----------------------------------------------------------------------------------------------------------------- Want to increase your business IQ by 100x for only $50? Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business. New courses are added every month. www.microgymuniversity.com ----------------------------------------------------------------------------------------------------------------- And SFH was dope enough to give any of my listeners 20% off their entire website, SFH.com.    Just use promo code GYMTALK20 and you'll save 20% on your entire order.  Again, use the code GYMTALK20 and go see why this my go-to supplement brand for gym owners.

Today we're discussing The Gym Real Estate Company and what should your ROS (Rate of Savings) be if you want to purchase a building.  If you're a gym owner who would like help with leasing or purchasing a building, head over to Gym Real Estate Company and shoot us a DM. Would you like to be able to hit me up during the day and ask questions about solving problems in your business?  Good news - you can. I work with up to 40 gym owners per month where we communicate DAILY and have a scheduled monthly call. My goal is to help you during tough times of your business and then to GET FIRED.  I want you to be self-sustaining and not in need of constant business coaching.  So when our work is done, I look forward to you firing me. If this interests you, check this out.  Questions?  Shoot me a DM on Instagram @wtfgymtalk ----------------------------------------------------------------------------------------------------------- Want to increase your business IQ by 100x for only $50? Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business. New courses are added every month. www.microgymuniversity.com -------------------------------------------------------------------------------------------- And SFH was dope enough to give any of my listeners 20% off their entire website, SFH.com.    Just use promo code GYMTALK20 and you'll save 20% on your entire order.  Again, use the code GYMTALK20 and go see why this my go-to supplement brand for gym owners.

Kyle Ruth was a colleague of mine when we both owned CrossFit affiliates in Charlotte, NC.   Later, I hired Kyle as a coach when I began my pursuit of higher-level program design education through organizations like OPEX and Training Think Tank.  Today, Kyle is still one of the most knowledgeable coaches I know in terms of program design, energy systems training, and all things fitness.   So when I began my Tempo Training experiment to prepare for the Chicago Marathon, I knew I wanted to get him on the show to talk shop IG:  @kyleruth_ttt Would you like to be able to hit me up during the day and ask questions about solving problems in your business?  Good news - you can. I work with up to 40 gym owners per month where we communicate DAILY and have a scheduled monthly call. My goal is to help you during tough times of your business and then to GET FIRED.  I want you to be self-sustaining and not in need of constant business coaching.  So when our work is done, I look forward to you firing me. If this interests you, check this out.  Questions?  Shoot me a DM on Instagram @wtfgymtalk ------------------------------------------------------------------------------------------- Want to increase your business IQ by 100x for only $50? Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business. New courses are added every month. www.microgymuniversity.com ----------------------------------------------------------------------------- And SFH was dope enough to give any of my listeners 20% off their entire website, SFH.com.    Just use promo code GYMTALK20 and you'll save 20% on your entire order.  Again, use the code GYMTALK20 and go see why this is my go-to supplement brand for gym owners.

Shane Farmer is the founder of Dark Horse Rowing, one of the largest rowing education companies in the world.  But on this podcast, we didn't talk about rowing.  Instead, we discussed the why and how behind his company's recent effort to put more free content out and grow its YouTube presence.  For anyone looking to grow their social media content, this conversation is a must-listen-to.  Dark Horse Rowing YouTube Channel https://darkhorserowing.com/

When you understand how much attendance has to do with retention, sales, client experience, and overall success of your microgym - you realize how important utilization rates truly are. Would you like to be able to hit me up during the day and ask questions about solving problems in your business?  Good news - you can. I work with up to 40 gym owners per month where we communicate DAILY and have a scheduled monthly call. My goal is to help you during tough times of your business and then to GET FIRED.  I want you to be self-sustaining and not in need of constant business coaching.  So when our work is done, I look forward to you firing me. If this interests you, check this out.  Questions?  Shoot me a DM on Instagram @wtfgymtalk —------------------------------------------------------------------------------------------------------------- Want to increase your business IQ by 100x for only $50? Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business. New courses are added every month. www.microgymuniversity.com —------------------------------------------------------------------------------------------------------------- And SFH was dope enough to give any of my listeners 20% off their entire website, SFH.com.    Just use promo code GYMTALK20 and you'll save 20% on your entire order.  Again, use the code GYMTALK20 and go see why this is my go-to supplement brand for gym owners.

Shawn Rider, my first official consulting client from back in the day, came on the podcast to discuss his model for investing and wealth creation which is considerably different than what most of us would deploy.  By using High Cash Value Whole Life Insurance policies, Shawn has created a new future for his family by being able to inject the cash from his microgym into real estate.  IG: shawn_rider_  TikTok: shawnrider_mentor YT: https://www.youtube.com/@WealthInsurance

On the 12th installment of Branding with Boris, we share each side of our work on a joint client we shared - Moxie Fitness Studio.   If you're in need of brand design work and want to work with the best, head over to @metconcreative where my man Boris does incredible work to bring your brand to life.  Would you like to be able to hit me up during the day and ask questions about solving problems in your business?  Good news - you can. I work with up to 40 gym owners per month where we communicate DAILY and have a scheduled monthly call. My goal is to help you during tough times of your business and then to GET FIRED.  I want you to be self-sustaining and not in need of constant business coaching.  So when our work is done, I look forward to you firing me. If this interests you, check this out.  Questions?  Shoot me a DM on Instagram @wtfgymtalk ---------------------------------------------------------------------------------------------------------- Want to increase your business IQ by 100x for only $50? Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business. New courses are added every month. www.microgymuniversity.com

If I could go back in time to when I was a gym owner, I would have established a much stronger client acquisition strategy around the running community in my city.   Here's the why and how of it.... Would you like to be able to hit me up during the day and ask questions about solving problems in your business?  Good news - you can. I work with up to 40 gym owners per month where we communicate DAILY and have a scheduled monthly call. My goal is to help you during tough times of your business and then to GET FIRED.  I want you to be self-sustaining and not in need of constant business coaching.  So when our work is done, I look forward to you firing me. If this interests you, check this out.  Questions?  Shoot me a DM on Instagram @wtfgymtalk -------------------------------------------------------------------------------------------- Want to increase your business IQ by 100x for only $50? Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business. New courses are added every month. www.microgymuniversity.com

Discussing controversies and myths in franchising, such as kickbacks and fees. Exploring the factors within and outside of a franchisee's control. Highlighting the unique features of the Iron 24 franchise. Examining a trendy boxing fitness studio with an open bar. Exploring the use of cannabis as a performance enhancer in workouts. Insights on franchising and offering guidance.