
WTF Gym Talk
WTF Gym Talk is a no-BS resource on how to run a successful business in the fitness industry. My content combines humor, education and entertainment.
If you're tired of the same vanilla podcast content on growing your gym, then you'll def. want to tune in.
Latest episodes

Aug 30, 2023 • 1h 9min
Building A Successful CrossFit Gym + Podcast Consulting Company w/ Felix Fecher
Guest Felix Fecher, owner of CrossFit Aschaffenburg, discusses building a successful CrossFit gym and his transition to podcasting and consulting. They cover the value of podcasting for gym owners, the challenges of starting a podcast, using LinkedIn for business growth, and the importance of video and audio in companies.

Aug 28, 2023 • 26min
Don't Hold 'Town Hall Meetings' With Your Members
Learn about the pitfalls of holding town hall meetings for announcing business changes and the importance of clear and concise communication with customers. Discover the drawbacks of viewing customers as friends and the impact of professional communication on significant business changes.

Aug 23, 2023 • 59min
Grow Your Membership Fast By Acquiring Your Competitors w/ Daniel Davidson
Daniel Davidson is the owner of CrossFit Main Line, a brand with 3 unique locations outside of Philadelphia, PA. During COVID, while most gym owners trying to stay afloat, Daniel was creatively scaling his membership by purchasing his local competitors, but not in the way you would think. You're going to love this storyline.
https://crossfitmainline.com/
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I solve problems in your business and make you more money. Guaranteed.
For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy.
Stop wishing your business problems are going to magically go away.
Invest in your business and let me solve your problems and optimize your business fast and efficiently.
We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me. Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way.
Learn more about what it’s like for us to work together.
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Want to increase your business IQ by 100x for only $50?
Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business.
New courses are added every month.
www.microgymuniversity.com
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Need help leasing or buying a building?
I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.
If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - send us a DM and we’ll be in touch with you ASAP.
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Save Thousands On Your Taxes w/ a CPA Firm That Specializes In The Fitness Industry - The FitCFO
I’m sure that the accountant your Mom recommended is doing a great job for you. But suppose you’ve ever felt that they lacked fitness-industry experience, and want to test the waters with a firm that ONLY works with entrepreneurs in the fitness industry. In that case, you need to check out the FitCFO’s Free Strategy Call + Financial Blueprint Course. Head over to www.fitcfo/com/WTF and get your free call booked today.

Aug 21, 2023 • 20min
Marketing Success At Farmers Markets
Learn about engaging with target customers at off-site events like farmers markets, researching and preparing for the market, getting free samples from bigger brands, and marketing and building relationships with attendees.

8 snips
Aug 18, 2023 • 1h 14min
Iron24's Non-Negoitables Of Creating A Great Gym
Guests: Marty Flanagan and Shannon Fable, discuss gym industry non-negotiables. Topics include challenges with gym overcrowding, importance of target audience and space optimization, creating value in a gym business, and benefits of a staffless gym model.

Aug 16, 2023 • 20min
How To Manage Your Great Business Ideas
The podcast discusses the importance of capturing and acting on great ideas, improving gym facilities, evolving services, exploring and sharing fully developed business ideas, and advancing great business ideas through problem-solving skills and increasing business IQ with MGU.

Aug 14, 2023 • 59min
Legal Docs, Leases and Purchase Agreements w/ Matt Becker of Gym Lawyers
Matt Becker, founder of Gym Lawyers, joins the host to discuss legal language, amendments to leases, and purchase agreements for gym owners. They emphasize the importance of education and introduce MicroGym University. They also explore the limitations of brokers in modifying legal language, breaking a lease with the help of brokers, and the concept of personal guarantee and good guy guarantee in leases. The chapter concludes with the significance of having written agreements and governing documents for business partnerships.

Aug 9, 2023 • 21min
Nike's $99/mo Microgym Is Coming
Check out my full writeup on Nike's newest venture into the microgym space here:
https://wtfgymtalk.substack.com/
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I solve problems in your business and make you more money. Guaranteed.
For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy.
Stop wishing your business problems are going to magically go away.
Invest in your business and let me solve your problems and optimize your business fast and efficiently.
We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me. Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way.
Learn more about what it’s like for us to work together.
—-------------------------------------------------------------------------------------------------------------
Want to increase your business IQ by 100x for only $50?
Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business.
New courses are added every month.
www.microgymuniversity.com
—-------------------------------------------------------------------------------------------------------------
Need help leasing or buying a building?
I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.
If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - send us a DM and we’ll be in touch with you ASAP.
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20% off Rebel Rabbit Cannabis-Infused Seltzer
For a limited time, Rebel Rabbit is offering 20% off your next purchase when you apply our discount code GYMTALK20 at checkout. That’s GYMTALK20. Visit their website at drinkrebelrabbit.com, order a variety pack, or use their Store Locator tool and take the edge off today without paying the “productivity tax” tomorrow. You can also check them out on Instagram at @drinkrebelrabbit
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Save Thousands On Your Taxes w/ a CPA Firm That Specializes In The Fitness Industry - The FitCFO
I’m sure that the accountant your Mom recommended is doing a great job for you. But suppose you’ve ever felt that they lacked fitness-industry experience, and want to test the waters with a firm that ONLY works with entrepreneurs in the fitness industry. In that case, you need to check out the FitCFO’s Free Strategy Call + Financial Blueprint Course. Head over to www.fitcfo/com/WTF and get your free call booked today.

Aug 7, 2023 • 1h 6min
Presentation: How To Build Wealth Through Your Gym | Buying A Building 101
This was a presentation I gave at the 2023 Gym Accelerator Summit in Nashville, TN. In this capacity, I was presenting as The Gym Real Estate Company and helping gym owners understand the basics of purchasing CRE. For the full video version, visit https://youtu.be/pZKOVtxXB3s
—-------------------------------------------------------------------------------------------------------------
I solve problems in your business and make you more money. Guaranteed.
For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy.
Stop wishing your business problems are going to magically go away.
Invest in your business and let me solve your problems and optimize your business fast and efficiently.
We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me. Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way.
Learn more about what it’s like for us to work together.
—-------------------------------------------------------------------------------------------------------------
Want to increase your business IQ by 100x for only $50?
Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business.
New courses are added every month.
www.microgymuniversity.com
—-------------------------------------------------------------------------------------------------------------
Need help leasing or buying a building?
I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.
If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - send us a DM and we’ll be in touch with you ASAP.
—-------------------------------------------------------------------------------------------------------------
Save Thousands On Your Taxes w/ a CPA Firm That Specializes In The Fitness Industry - The FitCFO
I’m sure that the accountant your Mom recommended is doing a great job for you. But suppose you’ve ever felt that they lacked fitness-industry experience, and want to test the waters with a firm that ONLY works with entrepreneurs in the fitness industry. In that case, you need to check out the FitCFO’s Free Strategy Call + Financial Blueprint Course. Head over to www.fitcfo/com/WTF and get your free call booked today.

Aug 3, 2023 • 1h 18min
Knocking Back Cocktails + Talking Shop In Nashvegas
In an unscripted conversation after the 2023 Gym Accelerator Summit came to a close in Nashville, TN - Chris Williams (CFT Fitness + Altamont Performance Training), Andrew Charlesworth (CF Seminar Staff + CrossFit Tuebor) and I tested out my new fancy podcast gear and enjoyed some adult beverages and good conversation.