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Sherman Mericks and Blake Ruff from LASSO Framework discuss running ads in the fitness industry. They address misconceptions about digital traffic buying and the challenges faced by gym owners. They also provide insights on sales trainings, marketing funnels, budget recommendations, and hiring professionals. The importance of retaining clients, adjusting marketing strategies, and the LASSO program are also discussed. The speakers highlight the difficulties of online advertising for brick and mortar businesses and share their advertising methods. Contact information and a discussion on licensing and the book industry wrap up the podcast.
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Quick takeaways
- Lasso Framework focuses on storytelling and connecting it with paid digital traffic buying in the fitness industry.
- Crafting effective copy and using compelling images that resonate with the target audience is crucial in gym marketing.
Deep dives
Lasso Framework: A Unique Marketing Agency in the Fitness Industry
Lasso framework, founded by Blake Ruff and Sherman Merrick, is a marketing agency in the fitness industry that stands out for modeling their approach after Story Brand. Unlike other agencies, they focus on storytelling and connecting it with paid digital traffic buying, such as Facebook and Instagram ads. Their emphasis is on providing white-glove service, running paid social media marketing for gyms, and helping them with sales training. They prioritize results and aim to create customized offers that resonate with the gym's specific target audience.
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