Sherman Mericks and Blake Ruff are the owners of LASSO Framework - a marketing firm for the fitness industry that focuses on storytelling rather than gimmicks. We jam on everything related to running ads in today's digital scene and some of the biggest misconceptions that gym owners have regarding digital traffic buying.

LASSO is offering you $2,000 off your sign-up with their firm until 12/31. Fill out this form and I'll put you in contact with Sherman and Blake myself.

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I solve problems in your business and make you more money.  Guaranteed. 

For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy.

Stop wishing your business problems are going to magically go away.  

Invest in your business and let me solve your problems and optimize your business fast and efficiently. 

We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me.  Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way.

Learn more about what it’s like for us to work together.

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Want to increase your business IQ by 100x for only $50? 

Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business.

New courses are added every month. 

⁠www.microgymuniversity.com⁠ 

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Need help leasing or buying a building?

I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.

If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - ⁠send us a DM and we’ll be in touch with you ASAP. ⁠

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