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Ads For Gyms That Don't Suck w/ LASSO

WTF Gym Talk

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Challenges of Online Advertising for Brick and Mortar Businesses

This chapter focuses on the difficulties faced by brick and mortar businesses in online advertising, including building brand awareness, convincing people to pay for it, competition with other programs, the importance of niche audience, using testimonials for trust, and endorsement by influential people. They also share their own advertising methods of re-targeting and targeting people who already know and trust them.

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