Blake Ruff

Sherman Mericks and Blake Ruff from LASSO Framework discuss running ads in the fitness industry. They address misconceptions about digital traffic buying and the challenges faced by gym owners. They also provide insights on sales trainings, marketing funnels, budget recommendations, and hiring professionals. The importance of retaining clients, adjusting marketing strategies, and the LASSO program are also discussed. The speakers highlight the difficulties of online advertising for brick and mortar businesses and share their advertising methods. Contact information and a discussion on licensing and the book industry wrap up the podcast.