WTF Gym Talk

Not really. I obviously don’t want you to stop doing the things you love. However, I do want you to realize that your job as a business owner is to replace yourself. Even within the roles that you absolutely love, it may be critical for you to find a replacement.

The microgym isn’t oversaturated. You just may just be unoriginal as fuck. And there is definitely a huge abundance of supply of unoriginal gyms doing the same shit as the guy down the street.

Nathan Holiday, gym owner and creator of the Level Method - aims to help coaches and clients create a seamless progression in physical capacity that is measurable, observable and repeatable.

Alex Hormozi, owner of Gym Launch - a company known for their 6 week challenges & client acquisition services. Highly discussed and debated with affiliate owners as everyone is digging for leads in a world of FB marketing ,Click Funnels and landing pages.

Two questions will tell me everything I need to know about your business: How long has your most tenured employee been with you? How much do they make?

The one revenue stream most gyms are not talking about - rent roll. Having a tenant or leasing out space is probably more of a possibility than you think.

I drop in to as many gyms as I can when I travel. Not cause I really care about improving my fitness, but because I like seeing how we are all doing our thing. Here are some of the things I’ve seen in my visits that I hope none of you guys are guilty of...and if so, no worries - good news is you have the power to change it.

Here’s my thoughts on something...stop writing blogs and making fitness videos to attract clients. Stop doing what everyone else is doing...give something like this a try instead

I’m obviously a fan of the PT first method for on-boarding new clients, but there’s another reason I think it’s so beneficial - coaching development.

Don’t treat your gym like an All You Can Eat Buffet. Listen, take my advice and start coming at your clients with an A La Carte menu.