WTF Gym Talk
Stuart Brauer
WTF Gym Talk is a no-BS resource on how to run a successful business in the fitness industry. My content combines humor, education and entertainment.
If you're tired of the same vanilla podcast content on growing your gym, then you'll def. want to tune in.
If you're tired of the same vanilla podcast content on growing your gym, then you'll def. want to tune in.
Episodes
Mentioned books
Oct 4, 2017 • 1h 6min
Q&A w/ CrossFit Unparalleled
Dawn Cone, owner of CrossFit Unparalleled stop by my shop to talk all things fitness biz related - branding, strategic growth, operational capacity and more.
Sep 26, 2017 • 8min
CF Isn’t Going Away...You Are.
CrossFit HQ as a business is going nowhere. The unknown variable is what’s going to happen to you as a CrossFit affiliate owner in a growing and evolving microgym market. Differentiate or die.
Sep 25, 2017 • 8min
Q4 Is For Marketing, Not Sales
Q4 is a prime time to create content that embodies the stressful social situations we all find ourselves in & hack that understand to create awareness around “damage control” program you offer in Jan.
Sep 22, 2017 • 36min
Fitness Sales+Lead Conversion
The guys from Gymbuildr and I jam on converting high volume leads off their 6 week challenge, how to close those leads and retain those new customers even after the challenge is over.
Sep 21, 2017 • 8min
Iron+Mortar Summit Recap
Spent the weekend in Seattle for the first annual Iron+Mortar Summit. An amazing event for gym owners to enhance their business. Here are a few thoughts I had once I got back...
Sep 13, 2017 • 12min
Fuck Your Systems
Talking with CrossFit Veneration about the pressure many gyms place on themselves to create handbooks and systems is way overblown IMO. Systems are def. needed at some point in your biz...but...
Sep 2, 2017 • 48min
OPEX Interview
Set down with James FitzGerald and Jim Crowell of OPEX to discuss their unique view of the fitness industry, where they see the market going and why the group class model is due for an evolution.
Aug 30, 2017 • 4min
Q&A - Corporate Wellness
Cody Havel, owner of CF Never Broken calls in with a question about starting B2B sales and creating Corporate Wellness programs in his town.
Aug 24, 2017 • 9min
Should I Keep the CF Name?
Branding is much more than just the logo or name of your biz, but many CF affiliates are waiving the CrossFit flag as their branding and then trying to become something their not.
Aug 23, 2017 • 5min
Don't Start A Fitness Company
Don't start a fitness company until you've actually started a fitness company. Experience as a personal trainer, running a boot camp or working at a globogym is recommended before opening up shop.
