WTF Gym Talk

There’s a lot of basic math that gets missed by gym owners when opening their business. They base their membership and service prices and what the rest of the market is doing and sometimes their past experiences as a client. When really the math is much easier than that. I’m gonna walk you through how to take the square footage of your building and reverse engineer your pricing structure.

A great conversation with CrossFit Merle Hay, as we discuss ⁃how to handle those times of the year where you KNOW you’ve got large expenses due (affiliate fees, taxes, insurance, etc) ⁃utilizing Quickbooks Online as a huge bookkeeping hack for small biz owners ⁃creating a higher barrier to entry by requiring Personal Training before entry to group class

With Black Friday steadily upon us, gym owners are going to be tempted to make equipment purchases that are relatively awesome deals. And for those of you in a profitable situation - go for it. For those of you not in a great profit scenario...then I advise against the attractive expense that is increased equipment inventory. The other item to take into consideration when purchasing equipment is operational capacity which I hit on here as well.

Final segment of this series - the closing. How you set up your closing, the type of questions you ask, the affirmative stance you take, it all matters.

Now we head into what goes into an assessment workout that will give you the highest probability for success in selling PT at the POS.

In part two of the series we’re gonna talk about how to set up your consultation for the ultimate success in selling the prospect of personal training. The key here is making sure that you make the prospect aware of the final that requires personal training before group class. This is an easy explanation when the common association with CrossFit in the market is injury.

Selling PT @ Point of Sale (POS). When evaluating a gyms financial health, one of the metrics I look at is what is their POS cash vs POS EFT ( electronic funds transfer). This tells me if the gym is only selling a monthly membership or if they are also selling PT on the front end. This 4 part series will cover 1. WHY YOU NEED TO SELL PT AT POS. 2. HOW TO CONDUCT A CONSULTATION 3. HOW TO CREATE A GREAT FIRST WORKOUT (THAT SELLS THE PT FOR YOU!). 4. HOW TO CLOSE AND HANDLE OBJECTIONS

Running gimmicky 6 week challenges is the latest marketing effort that we see domination the microgym space. While none of this is new to other businesses, it definitely has been showing the light to many gym owners who may not have the business acumen in comparison to their coaching skills. So here are my thoughts on these different companies and what I think we can all learn from them.

Finding good help is hard. It’s even harder when that help needs a very niche certification and experience correcting groups of people’s flawed movement. So where do we find these unicorns???

At the 2017 Iron+Mortar Summit in Seattle, I was asked to speak in front of a group of CF affiliate owners on the state of the fitness union as it relates to the microgym scene.